Case
Transformation de l'aéroport national belge
Brussels Airport : découvrez dans ce case comment iO est devenu une véritable extension de l'aéroport.
Découvrez ce case en détail
In this interactive webinar, we focus on how to approach SEO from a strategic level. We explore how to seamlessly integrate SEO with your business strategy, and how to manage stakeholders to get SEO initiatives broadly supported within the organisation.
What will you learn?
Want to boost your business growth? Subscribe to our interactive webinar and discover how to use SEO strategically. In this session, we explore:
Tactical versus strategic SEO: Learn the difference and discover how to seamlessly integrate SEO with your business strategy.
Content SEO as strategy: Go beyond on-page tricks and discover how to focus on searchers' intent. Scale your content strategy without losing quality, using AI.
Strategic technical SEO: Prioritise your actions based on impact. Learn to look critically at SEO tool output and focus on insights that make a real difference.
Measurable success factors: Identify KPIs that demonstrate SEO progress and impact. Create a data-driven strategy with a KPI and trends dashboard.
Who is it for?
It’s aimed at marketing managers and business leaders who want to transform SEO from tactical to strategic level. Don't miss this opportunity to take your organisation to the next level of SEO!
Jens Michiels
Digital marketerArticles sur le même sujet
Presse
iO study: majority of retail chains missing out on local SEO benefits
Lire la suite
Case
Augmentation des taux de conversion et de la valeur des commandes grâce à un configurateur UX
iO a développé un site web et un configurateur orienté UX pour et avec Suzuki Belgique. Lisez tous les détails dans cet article.Découvrez ce case en détail
Case
Un multisite Drupal pour Facilicom
Comment faire passer en ligne une histoire claire qui génère du trafic vers votre site web quand vous représentez plusieurs entreprises ? Découvrez-le en lisant ce case.Découvrez ce case en détail
Webinar
Webinar: the future of data-driven content strategy
A content strategy is often based on your own insights and those of the client. At iO, we like to link data to this that confirms or corrects those assumptions. In this webinar, data expert Michael will show how he generates the right data to build his strategy based on keyword and competition analyses and content dashboards, and what a data-driven content strategy will look like in the future.Lire la suite
Blog
Search engine marketing in 2023: key trends
What are the trends in search engine marketing in 2023? What should we look out for when machine learning takes over part of our work? We list three notable trends and provide some best practices.Lire la suite
Dossier
24 insights for 2024
Lire la suite
Case
Des campagnes créatives qui renforcent l’image de marque et réchauffent les cœurs
Le propane en tant que source d'énergie avait besoin d'être reconnu, plus particulièrement par tous ceux qui vivaient hors réseau. Nous avons géré cela pour le spécialiste du gaz Primagaz, avec des campagnes créatives à 360° - à la fois en ligne et hors ligne. Découvrez l'article !Découvrez ce case en détail
Case
Comment inciter à s’engager dans la transition énergétique en tant que gestionnaire de réseau ?
Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.Découvrez ce case en détail
Case
Comment une nouvelle image de marque a-t-elle contribué à renforcer la position de l'entreprise sur le marché ?
Pour Prowise, spécialiste des écrans interactifs et des logiciels éducatifs, iO a conçu un nouveau site web WordPress complété par une nouvelle voix de marque et un nouveau texte.Découvrez ce case en détail
Case
Impacting the traveller and environment through technology
Brussels Airport : zoom sur les différentes plateformes développées par iO pour une expérience passager ultime.Découvrez ce case en détail
Stack
Votre partenaire Shopify pour les meilleures expériences de shopping en ligne l iO
Découvrez comment iO peut vous aider à booster votre e-commerce grâce à une plateforme Shopify sur mesure. Nous fournissons un soutien complet, de la technologie au marketing, garantissant une croissance et des conversions optimales.Lire la suite
Nos expertises
De meilleurs résultats en ligne grâce à notre analyse de contenu | iO
Analysez vos textes web, vos images et vos canaux en ligne d'un point de vue SEO, intelligibilité, structure, accessibilité et orientation vers l'utilisateur.Lire la suite
Nos expertises
Copywriting et rédaction web pour un meilleur classement Google
Un contenu accrocheur, impeccable et sur mesure grâce aux copywriters et rédacteurs web d'iO. Élargissez votre portée, captivez vos lecteurs et augmentez votre taux de conversion.Lire la suite
Webinar
INBOUND 23 recap: a customer-centric approach in the age of AI
Curious about the latest developments in customer-oriented strategies, AI, digital transformation, leadership, and storytelling? Our iO colleagues Jolien Struyf and Evelyne Berden travelled to Boston to attend HubSpot's annual INBOUND conference and are sharing their highlights in a bite-sized webinar.Lire la suite
Webinar
SEO & TikTok: the dynamic duo for digital success
From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information. Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy.Lire la suite
Webinar
What is the impact of AI on SEO?
Watch the webinar now.Lire la suite
Whitepaper
Radio advertising - turbo charging your success
An easy way to increase the impact of your advertising is to advertise on the radio. Radio advertising stimulates online search behaviour and has a greater reach than through other media.Lire la suite
Whitepaper
The journey towards superior email deliverability
Every business that uses email marketing in its strategy to reach a target audience wants to get a spot in the target audience’s inbox. But spam has become such an overwhelming part of email traffic that it’s become more difficult to get past Internet Service Providers and Mailbox Providers. That’s why an email marketing strategy needs to focus on email deliverability.Lire la suite
Whitepaper
Interactive video for the static marketer
Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.Lire la suite
Whitepaper
Building brands with content
Brands are built with advertising, and content then adds depth to the brand, right? Not if you ask Aart Lensink. As a content expert, he helped several brands tell strong stories, and now he's sharing his knowledge on building brands with content in this e-book— packed with examples and with a concrete step-by-step plan.Lire la suite
Whitepaper
Download the "2023 Local SEO Benchmark Report"
For the 2023 Local SEO Benchmark, we analysed nearly 100,000 business locations in 36 cities in the Netherlands and Belgium, across 14 different industries. Curious about how the retail sector in the Netherlands and Belgium is doing in terms of Local SEO? Find out in our 2023 Local SEO Benchmark Report . Some key conclusions of the 2023 Local SEO Benchmark Report:Lire la suite
Whitepaper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Lire la suite
Blog
Time to add TikTok to your marketing strategy?
When it comes to the history of platforms, none have become as popular as quickly as TikTok. What started as a dance app for teens is now a global phenomenon with an undeniable cultural impact. TikTok has revived the concept of brand love — but is TikTok a safe bet for organisations? And how does TikTok fit into a marketing strategy in 2023?Lire la suite
Blog
Local SEO: optimise your online visibility
Local SEO is local search engine optimisation, a marketing technique that ensures that your company is found easily when potential customers search with local search intention. Local SEO is becoming more important and is therefore a huge opportunity for retailers with multiple physical locations.Lire la suite
Blog
Trouvez un outil de test A/B pour 2024 : nos alternatives à Google Optimize
Depuis que Google Optimize a fermé ses portes en octobre 2023, vous vous demandez peut-être où trouver des outils de test A/B fiables. Sachez que vous n'êtes pas seul. Chez iO, nous avons investigué pour trouver les meilleures alternatives : des solutions de test A/B qui se distinguent par leur innovation et leur efficacité. Ce guide est le fruit de notre expertise et vous propose une sélection simplifiée d'outils qui promettent de combler le vide laissé par Google Optimize et d'améliorer vos stratégies de marketing digital.Lire la suite
Blog
'Get a taste of AI' #1: Innovating with Large Language Models (LLM) as taste-maker
Anyone who has tried ChatGPT knows that we are at the dawn of a new era. A lot of businesses want to respond to these developments, but often still regard generative AI as a black box. The complexity and lack of transparency can lead to timidity and restraint, while AI as a technology offers a lot of unique opportunities and possibilities. Do you want your business to get ahead of the curve? Then you have to give AI a try: experiment, learn and apply. Experimentation is the only way to learn how and when AI can deliver value to your business operations.Lire la suite
Blog
'Get a taste of AI' #2: Generative AI in practice - How to create business value from day 1
When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?Lire la suite
Blog
5 reasons your branded podcast won’t succeed
Two microphones, a recording device, a little jingle to top it off. Your branded podcast is ready to go viral, right? Not quite. Let’s discuss several pitfalls that come with creating a branded podcast, along with tips on how to avoid them.Lire la suite
Blog
We analysed 97,474 Google Business Profiles and here's what we found
In 2020 we published "The 2020 Local SEO Benchmark Report". Our analysis of the state of local SEO in the Dutch retail sector. At the time, our conclusions were not too positive. About 75% of all business listings were incorrect or incomplete, less than 26% of retail chains had made a Google post, and only 8% answered reviews and customer questions. Now, three years later, we've mapped the state of local SEO again, but this time we’ve expanded the scope of our analysis covering 36 cities in the Netherlands and Belgium, divided into 14 different industries. In total, we collected and analysed data from nearly 100,000 business locations and over the last few months, we have analysed the results and are proud that we can now share the report and the most important findings. Let's dive into the key insights...Lire la suite
Blog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Lire la suite
Blog
Pourquoi le Google Consent Mode V2 est indispensable au marketing en 2024
Le monde du marketing ne cesse de se transformer, avec de nouvelles mises à jour ou de nouvelles règles en permanence. C'est un monde qui oblige les entreprises à évoluer avec lui. Un changement récent de cette organisation inclut, entre autres, que le mode de consentement de Google doit recevoir une mise à jour d'ici mars 2024 afin d'améliorer la protection de la vie privée des utilisateurs. Prenons par exemple la loi sur les marchés numériques. Cet instrument législatif européen réglemente les plateformes numériques en créant des règles. Une récente modification législative prévoit notamment que le mode de consentement de Google doit être mis à jour d'ici mars 2024 au plus tard afin de mieux protéger la vie privée des utilisateurs.Lire la suite
Blog
3 tendances du marketing de contenu pour 2024
La nouvelle année vient de commencer et les premières tendances sont déjà à nos portes. Plus important encore, les utilisateurs deviennent de plus en plus « libres » : ils se déplacent librement d'un canal à l'autre, à la recherche du contenu qu'ils souhaitent consommer. Il est donc plus important que jamais de garder un œil sur les tendances et d'en tirer pleinement parti. Après tout, elles offrent une occasion parfaite de faire preuve de créativité. Mais à quoi pouvons-nous nous attendre en 2024 ? Dans cet article, nous examinons trois tendances que vous pouvez commencer à utiliser immédiatement.Lire la suite
Blog
Bing : un nouveau moteur de recherche pour toucher votre public cible
Google est le leader incontesté du marché des moteurs de recherche, et le restera probablement pendant un certain temps. Cependant, pour ce qui est des requêtes de recherche, on observe récemment un challenger à ce monopole : Bing de Microsoft. Au cours des derniers mois, Bing a fait des progrès considérables, passant de 1 requête sur 20 à près de 1 sur 5. Cette influence croissante et la part de marché de Bing sont des éléments à prendre en compte dans vos stratégies digitales. Vous pouvez ignorer 5 % de vos visiteur·euse·s potentiels, mais ignorer 18 % des requêtes qui mènent à votre entreprise pourrait être néfaste pour vos résultats.Lire la suite
Blog
‘Get a taste of AI’ #3: How vectors add flavour and value
Every new era requires new fuel, and the AI era is no exception. Simply collecting raw data is not enough to effectively utilise generative AI – you also need to process and interpret the data. The vector database bridges the gap between data and AI, enabling valuable output and optimal customer experiences. In this article in our ‘Get a taste of AI’ series, you will learn how vectors work and gain the tools to apply them in your daily practice. The term “vector” may not be familiar to the general public, but its impact certainly is. Vectors provide more accurate results and recommendations in search engines and recommendation engines, improving the user experience. They add context and relevance, making the difference between a positive and a negative experience. But how does this work exactly? And how can your organisation leverage vectors for AI?Lire la suite
Blog
Les six tendances digitales et marketing pour 2024
L'essor de l'IA, les bouleversements du paysage des médias sociaux et la fin des données tiers... le moins que l'on puisse dire, c’est que 2023 fut une année tumultueuse. Mais, en 2024, les spécialistes du marketing et leurs organisations sont aussi confrontés à des défis de taille. Découvrez les six tendances digitales et marketing qui domineront cette année et, surtout, comment les aborder avec succès.Lire la suite
Blog
3 idées précieuses sur le SEO de Friend of Search 2024
En tant que spécialiste du SEO, j'ai eu l'occasion d'assister à Friends of Search, une conférence renommée sur le SEO et le SEA à Amsterdam. L'événement attire au moins 600 visiteurs par an et garantit des conférences inspirantes, une cérémonie de remise de prix et un moment de networking. J'ai été immédiatement impressionné par l'expertise internationale présentée par les autres participants lors de cette onzième édition, qui s'est tenue le 21 mars 2024. Découvrez 3 informations précieuses sur le SEO qui m'ont marqué.Lire la suite
Blog
Le marketing de contenu est devenu de la communication (et ce n'est pas une bonne nouvelle)
Le marketing de contenu a-t-il encore du sens en 2024 ? Patrick Severein (Head of Content et stratège) se pose la question.Lire la suite
Dossier
Dossier: SEO strategy
Lire la suite
Video
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentLire la suite
Video
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Lire la suite
Case
La personnalisation : un boost tangible du chiffre d'affaires
Nous avons augmenté la conversion et le chiffre d'affaires du webshop de Verf.nl grâce à une solide stratégie de personnalisation.Découvrez ce case en détail
Case
How do you attract more volunteers with a dynamic recruitment campaign?
With this social campaign we got more people interested in signing up as a volunteer, so that De Kindertelefoon can continue to offer a listening ear 365 days a year.Découvrez ce case en détail
Case
Comment aidez-vous les expatriés qui se déplacent dans le monde entier ?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Découvrez ce case en détail
Case
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok.Découvrez ce case en détail
Case
Comment une marque flamande met-elle le pied sur le marché wallon ?
iO aide Torfs, le géant flamand de la chaussure, à mieux se positionner sur le marché wallon et en tant qu'acteur de la mode. Découvrez l’article sur cette collaboration.Découvrez ce case en détail
Case
Comment exploiter les réseaux sociaux pour moderniser votre communication digitale ?
Moderniser les communications numériques dans l'automobile : Libérer le potentiel des réseaux sociaux. Lire l'article ici.Découvrez ce case en détail
Case
Comment donner vie à des années de savoureuse créativité ?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Découvrez ce case en détail
Case
Repositioning a meat brand in full transition
Découvrez comment iO a aidé Imperial à se transformer en une marque alimentaire prête à relever les défis du futur.Découvrez ce case en détail
Case
Realising growth through marketing
Comment iO convainc les voyageurs de choisir Brussels Airport pour leur prochain voyage. Découvrez nos campagnes marketing.Découvrez ce case en détail
Case
How we put Brussels Airport on the map with influencer marketing
iO propulse Brussels Airport vers de nouveaux sommets grâce au marketing d'influence. Découvrez comment.Découvrez ce case en détailStack
Travaillez plus efficacement dans le cloud avec iO, Google Cloud Partner
iO est un partenaire Google Cloud qui aide les organisations à exploiter la puissance du cloud pour le stockage, analytics, le développement et bien d'autres.Lire la suite
Nos expertises
Une stratégie de contenu adaptée à votre parcours client | iO Digital
De la création à la curation, de la mise en page au lancement et de l'analyse à l'optimisation de votre contenu, nous élaborons pour vous une stratégie de contenu sur mesure.Lire la suiteNos expertises
Améliorez votre marketing de contenu
Intégrez votre marketing de contenu dans votre stratégie d'inbound marketing et boostez votre taux de conversion, processus de vente et image de marque.Lire la suite
Nos expertises
Le marketing digital, pour une croissance en ligne mesurable l iO
L'expertise en marketing digital de nos spécialistes s'appuie sur une stratégie et des données claires. Découvrez comment nous vous aidons à booster votre business.Lire la suite
Nos expertises
Audit médias & performance : où en est votre marketing à ce jour ? l iO
Du contenu à la publicité en passant par les outils de tracking : avec un audit médias & performance, nos experts vous guident pour votre prochaine étape dans le monde digital.Lire la suiteNos expertises
Améliorez votre marketing de contenu | iO Digital
Intégrez votre marketing de contenu dans votre stratégie d'inbound marketing et boostez votre taux de conversion, processus de vente et image de marque.Lire la suiteNos expertises
CLM and loyalty to reward regular customers
CLM and loyalty is a win-win situation: customers benefit from their loyalty and you get data flows and a smoothly running business.Lire la suite
Nos expertises
Grow your business with Conversion Rate Optimization (CRO)
Turn more visitors into customers by optimising the user experience of your website, webshop, platform or app.Lire la suite
Nos expertises
Personnalisation : la clé d’un marketing réussi
Valorisez votre entreprise grâce à un contenu personnalisé et des offres ciblées. Augmentez l'engagement, les conversions et la satisfaction client avec l'expertise en personnalisation d'iO.Lire la suite
Nos expertises
Test A/B : La voie de votre succès en marketing
Propulsez votre site web vers de nouveaux sommets grâce aux tests A/B. Restez agile, optimisez en continu et améliorez l'expérience utilisateur pour favoriser l'engagement et la croissance.Lire la suite
Nos expertises
A better position in Google results with SEO
Our SEO experts make sure you are found online — by both people and robots.Lire la suite
Nos expertises
Request a Local SEO (LSO) Opportunity Scan
Stay ahead of your competitors by focusing on Local SEO. Request a Local SEO (LSO) Opportunity Scan and discover where your optimisation opportunities lie.Lire la suite
Nos expertises
Boostez votre croissance digitale grâce à l'e-commerce et au marketing transactionnel I iO
Nos experts accompagnent vos (premiers) pas dans l'e-commerce grâce à leur expertise commerciale et technologique. Nous vous conseillons sur les plateformes, marketplaces, intégrations et systèmes de paiement.Lire la suiteNos expertises
L'IA rend votre organisation plus intelligente et plus efficace
L'IA n'est pas qu'une tendance sympa. Nos experts sont là pour vous montrer comment l'IA peut apporter de la valeur à votre organisation.Lire la suite
Nos expertises
Créer de la valeur commerciale avec l'IA - workshops & trainings l iO
iO vous aide à passer à l'action avec l'intelligence artificielle. Découvrez nos ateliers et formations sur l'IA pour déceler le potentiel au sein de votre entreprise.Lire la suiteNos expertises
Accessibilité digitale : l'ouverture à tous les utilisateurs I iO
Améliorez l'accessibilité de votre site web grâce aux conseils des experts d'iO. Découvrez où en est votre organisation et contribuez dès aujourd'hui à bâtir un monde numérique plus inclusif.Lire la suiteNos expertises
Créez votre propre podcast de marque avec iO
Avec un podcast branded, vous construisez votre image de marque et vous pouvez approfondir certains sujets. iO aide votre marque à développer votre stratégie et à produire vos podcasts.Lire la suiteNos expertises
L'expérience utilisateur ultime grâce à la microcopy
iO est votre partenaire UX pour obtenir la meilleure expérience utilisateur et la satisfaction client. Des textes courts et utiles aux textes orientés vers la conversion.Lire la suite
Presse
iO develops a secure version of ChatGPT: AiO
Lire la suite
Presse
AI without measurable impact? Nothing more than an empty gimmick for your business
Lire la suite
Presse
iO donne de l’éclat à la Couleur de l’Année d’AkzoNobel « Tendre Cocon »™
Dans la phase de préparation, les experts en marketing digital d’iO se sont penchés sur l’optimisation des flux de la campagne sur et entre les pages web, les campagnes emailing et les applications mobiles.Lire la suite
Presse
iO brings the Port of Antwerp-Bruges’ digital twin to life with AI
Lire la suite
Presse
iO named the most customer-focused digital agency in the Netherlands
Lire la suite
Presse
iO awarded 'Agency of the Year' at the Grand Prix Content Marketing 2023
Lire la suite
Presse
The power of branded podcasts recognised with four Lovie Awards for iO
Lire la suite)
Presse
iO and M Leuven bring Flemish Master to life with AI tool
Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.Lire la suitePresse
iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
Lire la suite
Presse
iO appoints Marco Merola as Managing Director on Campus Herentals
Lire la suitePresse
iO launches magical end-of-year campaign for Brussels Airport
Lire la suite
Presse
Manna boosts brand awareness with a wink
Lire la suite
Presse
Lidl Belux selects blended agency iO as digital partner
Lire la suite
Presse
NMBS picks iO as innovation partner and service design expert
Lire la suitePresse
iO and Worldline launch AI Smart Search for Developer Portal
Lire la suite
Webinar
Webinar: AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Lire la suite
Webinar
AI adding value to your business processes
When you understand what AI can and cannot do, you can use it purposefully. But how do you translate the possibilities of AI into the specific context of your daily business operations? In this webinar we cut through the hype, share insights, learnings, first proof-points and more great reasons to believe that AI isn't just part of the hype cycle, but is essential for every organisation.Lire la suite
Webinar
Navigating the iOS 17 update for marketers
Are you ready to navigate the ever-changing digital world and stay ahead of your competition? Join us for an exclusive webinar where we'll dive deep into the implications of the iOS 17 update for marketers like you.Lire la suite
Webinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.Lire la suite
Webinar
Crucial for your marketing in 2024: Google Consent Mode V2
The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.Lire la suite
Webinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Lire la suite
Webinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Lire la suite
Webinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Lire la suite
Webinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Lire la suite
Webinar
From branding to brand experience: how to create a coherent brand experience
In today's crowded marketplace, consumers are faced with a multitude of options. It's vital that your brand not only stands out but is also seen as positive and consistent. Additionally, you must be able to adapt seamlessly to market changes, all while maintaining your credibility and authenticity. Are you interested in discovering how to achieve brand experience excellence? Watch the recording now.Lire la suite
Event
Content Marketing & Web Editing Congress - People for content, content for people
Will everything soon be done by AI? And how will we still speak to each other's hearts? Spoiler: the human touch remains crucial. That's why this year's Content Marketing & Web Editing Congress revolves around humans. Thursday, November 14, 2024, we will gather more than 300 content professionals from all kinds of industries and organizations around the theme: people for content, content for people. Are you also interested in creating - with the help of AI – high quality content with and for people? Don’t miss out, get your ticket today. Get your ticket nowLire la suite
Event
AdTech and MarTech: with the perfect blend, your marketing is ready for the future
Feel like your online ads don’t always reach your target audience? Or that your marketing analyses and campaigns could be much more efficient if you had the right tools? A blend of AdTech and MarTech is the answer to both those challenges. On October 15, we will show you how it will fire up your marketing in 2025.Lire la suite
Event
Email Marketing 101 in 2025
Do you want to send emails that your target audience doesn’t just open, but also remembers? Emails that hit like your first sip of coffee early on a Monday morning. Then sign up for our event and discover how to make your emails the highlight of everyone's inbox in 2025. You’ll learn how to set up effective campaigns, what AI can do for you and how to increase your conversion rates. Please note places are limited, so reserve your spot in time.Lire la suite
Webinar
How to become a Social Brand - Building your business with social media
Learn how to move from merely being present on social media to making an impact with an effective social strategy.Lire la suite
Whitepaper
Tell your story with video
Making and distributing fun and striking videos isn’t just for the wealthy, happy few. Today, creating quality video content is technologically and financially feasible for every budget and every message. In a market that’s overflowing with content, where smartphones have high quality, film-worthy cameras and on the back of the positive inspiration from YouTube and TikTok, any barriers that people might have felt that held back their video creativity were blown away. Discover everything there is to know about video in our white paper.Lire la suite
Whitepaper
3 steps to build a successful B2B inbound marketing strategy
Shouldn’t the client be at the heart of every marketing campaign? When it comes to good inbound marketing, the same is clearly true for B2B marketing. Inbound marketing is an effective way to gather everything you need to build a successful campaign: the right, qualitative leads - collected in a way that does not disturb the user experience, using data that’s willingly shared. It’s a fitting approach, not only for acquiring new customers, but for turning them into enthusiastic brand ambassadors in the process.Lire la suite
Whitepaper
How to succesfully sell and advertise through Amazon Belgium & The Netherlands
Selling through Amazon? Here’s how to become successful Amazon is deeply ingrained in today’s digital retail landscape: you can buy and sell almost anything there. For merchants, Amazon offers a unique opportunity to rapidly and efficiently expand their markets – even across borders. But how do you start doing that? How will you successfully sell your products through the world's largest e-commerce platform? Well, you can find out how it works in our updated guide, 'Selling and Advertising on Amazon, a Guide for Belgium and the Netherlands'.Lire la suite
Whitepaper
Sell & advertise on bol.com
Most of us have probably already ordered a product or two at bol.com. But the platform also offers merchants interesting opportunities to sell and advertise products, in Belgium and the Netherlands. In this white paper we will tell you more about the possibilities of the platform.Lire la suite
Whitepaper
E-detailing in the life sciences
In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.Lire la suite
Whitepaper
Alternatives to Google Analytics 4
How well do you know today’s web analytics landscape?When talking about web analytics, Google Analytics is usually at the top of the list. Google Analytics 4, is the undisputed king of web analytics tools. Or is it?Lire la suite
Whitepaper
The ultimate end-of-year guide (with checklist)
With cyber week (starting Friday, Nov. 29) and the end-of-year period upon us, there are some great opportunities ahead to give sales another boost, whether you're in B2C or B2B. With this guide and checklist of no less than 61 pages (!), we help you fine-tune your marketing, communication and advertising strategy so that you catch the eye of your target audience. With this guide & checklist, compiled by our +2000 experts from different departments, you'll roll out the digital red carpet for your customers in the year-end period. Download it now.Lire la suite
Whitepaper
The complete SEO guide
SEO, or Search Engine Optimisation, is omnipresent and indispensable to the modern marketer. Because paid ads are fleeting, because you always want to findable, or because up to 80% of internet users don’t look beyond the first page of search results. This includes a wide range of factors, from your website structure to the content and links.Lire la suite
Whitepaper
No more marketingcookies: calculate the impact on your sales and visitors
Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss. Go directly to the calculator via the button below or scroll down for more background information.Lire la suite
Whitepaper
Why you should use video and visual storytelling in your content approach
Visual storytelling and video hit the right notes with your target audience – using words, images, and sounds. With an approach of 'less selling, more telling' you transcend the product level and tell your audience a story. This makes visual storytelling an intuitive and attractive format to create authentic bonds with your customers, employees, or prospects.Lire la suite
Whitepaper
The 2024 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Lire la suite
Whitepaper
A user-friendly self-service portal in 5 steps
Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?Lire la suite
Whitepaper
Why email marketing still works
Whether you’re a small business or a large multinational, it’s worth considering email marketing.Lire la suite
Whitepaper
Creativity – how to stand out in B2B communication
Creativity in B2B communication is an important way to engage and connect with your audience. The era of the pure sales pitch is long gone, and today B2B communication is also looking for new ways to add value in the long term. Creativity builds the bridge between story, feeling and individuality. And this translates into positive business results.Lire la suiteWhitepaper
Win the battle for the consumer with marketing automation
In 2023, consumers’ expectations are higher than ever. They reject generic messages and communication. More so; they want to be put on a digital pedestal. To be personally addressed and only shown content that is relevant to them. In other words, they want companies and brands to give them an experience. And that experience has become just as important as a product or service.Lire la suite
Whitepaper
Composable Commerce: hype or here to stay?
The world of online commerce is becoming increasingly complex. Businesses need to be able to create appropriate and unique customer journeys across multiple channels. But this is proving to be quite a challenge for those still using traditional commerce platforms. Luckily, the world of online commerce is also constantly developing. When new and greater challenges arise, fresh solutions are created. Solutions like composable commerce.Lire la suite
Whitepaper
Your channel mix only has value if you manage it effectively
To make your online business run smoothly, there are several aspects you can focus on. One of them is your channel mix. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? Channel management provides answers to these questions. Channel management involves monitoring and adjusting the entire channel mix of your business or client based on predetermined goals. You work on all aspects that ensure better results, at every stage of the funnel.Lire la suite
Whitepaper
Increase your webshop turnover
Webshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.Lire la suite
Whitepaper
Sales, leads, goals: your guide to Performance Marketing
Performance marketing is a branch of marketing where you focus on results. Which results? How can you measure it and - more importantly - how do you achieve it? This is different for every organisation, but the potential of performance marketing to deliver results? That’s universal. The efficient combination of leads, sales and targets is crucial.Lire la suite
Whitepaper
Everything you need to know about Large Language Models (like ChatGPT)
AI language models, better known as Large Language Models, such as ChatGPT are hot. For some, they are a fine piece of pastime, for others an important tool to achieve business goals – not in the least for SEO and SEA. As they gain plenty of popularity, the complexity of the picture is also becoming clear, just the capabilities of AI. It becomes important to fully understand their potential, and their limitations, before you start working with them.Lire la suite
Whitepaper
Get more revenue from Google Shopping with Google CSS Managed Service
In 2017, Google was fined €2.4 billion by the European Commission for abuse of power. The internet giant was pushing comparison websites (Comparison Shopping Services, or CSS) lower in search results with Google Shopping. That fine was bad news for Google, but good news for organisations looking to make more online sales.Lire la suite
Whitepaper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Lire la suite
Whitepaper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Lire la suite
Whitepaper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Lire la suite
Whitepaper
Whitepaper: How to unburden your business with ‘first time right’ marketing execution
Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues?Lire la suite
Whitepaper
Whitepaper: Creating exceptional customer journeys with a Digital Experience Platform
In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.Lire la suiteWhitepaper
The 2025 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Lire la suite
Whitepaper
16 tips to make your marketing and digitisation budget for 2025 smarter
The 2024 summer holidays are behind us and it's time for organisations to set their budgets for 2025. And that is often a more difficult task than we would like to admit. We wouldn't be iO if we hadn't come up with anything to help you with that tedious task... Get 16 tips to make your marketing and digitisation budget for 2025 smarterLire la suiteBlog
How to stand out with creative content marketing
Earlier this year, we launched the Opportunity Report 2023: a collection of visions and insights from our experts to help you stay ahead in the new year. On 9 March, during our online event “Accelerating your business in 2023”, we brought these insights to life. One of the live sessions at this event was hosted by Ruth Nys (Strategy Director Content), who talked about ways to stand out with creative content marketing. In this article, we’ll share the key takeaways from Ruth’s session with you.Lire la suite
Blog
Pourquoi est-il important de sous-titrer vos vidéos et quelles sont les bonnes pratiques ?
La vidéo est un support qui a plus que jamais la cote. Elle règne en maitre sur les réseaux sociaux, et grâce à la magie des algorithmes, peut parfois en quelques heures devenir virale et être diffusée dans le monde entier. Outre son aspect divertissant, la vidéo est également un outil marketing puissant. C’est en effet un des supports de contenu les plus appréciés par les consommateurs, qui permet notamment aux entreprises de générer des leads. La vidéo est donc définitivement un média incontournable. Et pour la rendre d’autant plus engageante, l’insertion de sous-titres constitue une réelle valeur ajoutée. Pourquoi cela ? Et comment sous-titrer une vidéo dans les règles de l’art ? Nous vous expliquons tout cela dans cet article.Lire la suite
Blog
6 Tips for creating a successful podcast for your brand
Podcasts are hugely popular nowadays and provide an excellent way to get your brand or business in front of a wide audience. However, creating a podcast can seem intimidating if you have no experience with recording and producing audio. Here are some tips on how you can create your own branded podcast.Lire la suite
Blog
Creativity is the differentiating factor for brands
How do you ensure that your brand stands out in the avalanche of content that consumers receive every day? According to the iO Opportunity Report , the key lies in creativity. "If you succeed in formulating answers to the questions, needs and problems of your target group with creative, audience-oriented content experiences, then you are just as creative as if you come up with an original advertising campaign that blows everyone's socks off," says strategy director content Ruth Nys. She has been working on content all her professional life and she regards creativity as an essential constant.Lire la suite
Blog
Why graphs are great: the power of infographics
Will you publish a story online using only text? Good luck. Chances are your reader will tune out before it even gets interesting. Don’t beat yourself up, it’s not your fault. The online world is dominantly visual: images keep the scrolling audience captivated. The alphabet alone won't cut it: when presenting data you can’t do without infographics.Lire la suite
Blog
How behavioural science can help marketers understand (and influence) their customers' behaviour
Humans are not as rational as we think. To protect our brain from structural overload, we make a large part of our daily decisions 'on autopilot'. And by a large part I mean: more than 95%. Believe me, no matter how blue (DISC personality type) you are, this applies to everyone.Lire la suite
Blog
5 enseignements à tirer d’une recherche sur les mots clés
Il est recommandé de décrire le plus précisément possible chaque produit que vous vendez ou service que vous proposez sur votre site Web afin que votre groupe cible sache exactement ce que vous pouvez faire pour lui. Pour être sûr que les pages de votre site web sont pertinentes, le mieux est d’effectuer une recherche de mots clés. Voici 5 enseignements que vous pouvez tirer d’une recherche de mots clés, qui démontrent la valeur ajoutée d’une telle recherche pour votre organisation.Lire la suite
Blog
DUO’s tick box: how the government uses behavioural principles
The government uses insights from behavioural science to guide its communication with citizens. This sometimes involves trial and error. DUO's 'tick box' is a well-known example. But first, let’s start with a bit of theory: the 'paradox of choice' briefly implies that we like choice, but don't like to choose. (Viewing tip: watch this TEDTalk by psychologist Barry Schwartz who coined this term). The more choices our brain has to process, the harder it becomes to choose. Sometimes it even leads to us making no choice at all. Anyone who has ever stood in front of the dessert shelf in a French Hypermarché can relate to this. There is even a scientific term for this phenomenon: choice paralysis.Lire la suite
Blog
Verbal brand identity: find your own voice and make it heard
Your verbal brand identity is the set of linguistic expressions of your brand. It bundles the tone in which and style with which you communicate to all your target audiences through all mediums. Together with your visual brand expression, your verbal brand expression conveys who you are, what you stand for and what you can do for your customers. In this blog, we will explore your unique voice together.Lire la suite
Blog
How to choose an appropriate data analytics platform?
A data analytics platform extracts data from websites and apps and processes it into actionable insights for your business operations. At the beginning of 2023, Google Analytics still had a market share of over 85% in our region and the choice was often an easy one. However, after a series of complaints and questions about its compatibility with GDPR legislation, Google Analytics is balancing on the edge of legality. Consequently, the following question arises: what should you pay attention to when choosing another data analysis platform?Lire la suite
Blog
Pourquoi devriez-vous déjà préparer votre webshop pour les fêtes de fin d’année ?
Après une longue période de croissance du commerce en ligne, les consommateurs belges et néerlandais retournent peu à peu dans les magasins physiques. Cependant, les grandes plateformes en ligne continuent d’occuper une position forte. Les achats en ligne vont certainement encore augmenter dans les années à venir, et cette tendance n’a pas échappé aux commerçants. À l’approche des fêtes, de nombreux détaillants se demandent ce que cette fin d’année leur réserve. Outre Noël, de nouvelles célébrations comme le Black Friday, le Cyber Monday et le Singles Day attirent de plus en plus l’attention en Belgique et aux Pays-Bas. Qu’est-ce que cela signifie pour les détaillants locaux ? Nous avons analysé pour vous l’impact de ces changements sur le marché.Lire la suite
Blog
2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance
It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Lire la suite
Blog
Get the latest updates from iO through our WhatsApp Channel
Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.Lire la suite
Blog
How do you add a podcast to your media mix?
Is a podcast one of the content assets in your campaign? It's easy. Exploit the podcast’s special qualities: a chance to go deeper.Lire la suite
Blog
AI tools that add real value to your business processes
Technology is in a constant state of change. The great evolution of recent years has been AI. Today, it's a powerful tool that can radically change the way we solve problems and create value. But how should we really look at AI? And how can we make sure it becomes more than just an empty gimmick?Lire la suite
Blog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Lire la suite
Blog
With these new guidelines, Gmail will ensure a safer inbox in 2024
In February 2024, Google and Yahoo's new email guidelines will come into effect. These guidelines have to do with email deliverability and will be made mandatory by Google, unlike now. The guidelines will apply to all emails delivered to Gmail accounts — or, in other words, all emails to gmail.com email addresses and organisations using Google Suite as an email server. In this article, our email experts tell you everything you need to know about the new guidelines.Lire la suite
Blog
How to craft a brand name or tagline in 5 minutes (and whether it's the right one)
Seriously, it's done in no time. And we're about to show you how. The question is: is this what you want? In this blog post, you'll read how we do it at iO, you'll find some tips and tricks to apply on your own work and you'll start to grasp the added value of the human factor.Lire la suite
Blog
15 Reading, listening, and viewing tips for the holiday season (and Beyond)
The end of December is list time. My colleagues at iO invited me to fill the last square of 24till24 with an inspiring list. December 24 is the last day of work before the Christmas holidays for many. That magical time of the year when the professional merry-go-round comes to a complete standstill. It isn’t just the time for family celebrations, it’s also the perfect moment to curl up on the sofa with a good book, a podcast, or a film. So, get into my personal list of the very best viewing, reading, and listening tips. Slide into the holiday season and keep the boredom at bay. Enjoy!Lire la suite
Blog
Inclusion numérique : comment ne laisser personne sur le bord du chemin
Il y a une fracturee digitale entre les persona que nous utilisons en marketing et la population. En Belgique, l’écart est assez important : près de 50 % de la population est considérée comme numériquement vulnérable. Comment gérer cela en tant qu’organisation ? Comment s’assurer que les produits et services proposés n’excluent personne ? Cet article contient neuf conseils pratiques afin de vous guider vers l’inclusion digitale.Lire la suite
Blog
Your (company) podcast in the charts? Read on.
You’ve made a cool podcast, but it is completely overshadowed by podcasts made by the big media companies. How do you avoid your branded podcast online dying a slow death, ignored in its own lonely corner of the internet?Lire la suite
Blog
4 conseils pour élaborer un plan de mesure efficace
De plus en plus d'organisations souhaitent mesurer avec précision le retour sur investissement des plateformes digitales. Mais comment élaborer un plan de mesure efficace ?Lire la suite
Blog
The future of AI: which 5 trends make their mark on 2024?
We are standing at the beginning of a new economic era with AI and automation as driving forces. Customer interaction is radically being transformed, and the rise of generative AI heralds one of the biggest revolutions ever. As far as AI is concerned, the near future is still a bit unpredictable, but one thing is certain: companies that really want to make a difference should resolutely opt for a digital strategy built upon resilience, productivity and efficiency. Let’s delve into the five most remarkable AI trends for 2024.Lire la suite
Blog
Building trust in a cookieless era
We all know third-party cookies, a marketer's bread and butter, are leaving the building. The cookieless future was irrevocably set into motion when Google decided to remove them completely by 2024. This presents us with the unique challenge of tracking an audience that does not only demand an excellent experience but is increasingly privacy-conscious, too – quite paradoxical, we know. You’ve probably also heard that first-party data is the way to go. So, how can you turn leads into returning customers and, more importantly, how will you procure their data? We suggest a trust-first marketing approach that focuses on excellent content to establish a relationship with customers and users, making them more inclined to share their data with you.Lire la suite
Blog
Work smarter, not harder: your guide to masterful productivity with AI
Are you tired of all the grand promises surrounding AI? Do trends come and go without leaving a lasting impact? Are you yearning for a down-to-earth answer to the question, "What can I truly gain from AI in my daily work?" Our Art Director and AI pioneer, Gijs guides you in this blog interview. Why can he only guide you? Because there's no one-size-fits-all approach. AI is tailor-made, but it can significantly simplify and enhance your work. Within minutes, promises Gijs, you can achieve powerful mass production. His practical tips might just transform your daily workflow or, at the very least, encourage you to rethink it. Discover how in this interview.Lire la suite
Blog
Hot in 2024: sustainable websites
“Refresh your website every five years.” Sound familiar? Well, listen carefully. Because in 2024, things have changed. The tech keeping your website up and running used to be out-of-date after five years. But now, it’s become more stable. So, don’t jump on the new website bandwagon just yet, and do your homework to see what you can repurpose first.Lire la suite
Blog
Export des données historiques - Universal Analytics
Date limite pour l'exportation depuis Universal Analytics : 1er juillet 2024. Après le 1er juillet 2024, il ne sera plus possible d'accéder à vos données dans Universal Analytics. Il est donc essentiel de prendre des mesures en temps voulu et de les exporter avant cette date. En exportant les données avant la fermeture de l'accès, vous pouvez conserver des informations précieuses, stocker vos données en toute sécurité et entreprendre tout autre action nécessaire. Il est conseillé de ne pas s'y prendre à la dernière minute, car vous pourriez rencontrer des obstacles, tels que des erreurs d'extraction ou des défis techniques. Pour éviter les problèmes potentiels, il est conseillé de transférer les données à temps dans un environnement où elles peuvent être stockées en toute sécurité. Vous pourrez ainsi les utiliser ultérieurement à des fins d'analyse ou de transformation. En agissant maintenant, vous pouvez vous assurer que vous ne perdrez pas vos précieuses données et que vous serez bien préparé·e pour l'avenir. Découvrez nos recommandations ci-dessous.Lire la suite
Blog
Comment créer un assistant de rédaction par IA avec Custom GPT ?
L'IA est-elle le grand méchant loup comme certains le prétendent ? Attend-elle tapie de prendre notre place d'expert en marketing de contenu ? Une chose est sûre : l'intelligence artificielle n'est pas un effet de mode. Elle est là pour durer, et c'est à nous de nous adapter. Chez iO, nous recherchons toujours de nouvelles façons de créer de la valeur ajoutée. Et, en la matière, l'IA est moins une solution en soi qu'un moyen d'y parvenir. Dans cet article, nous vous expliquons comment nous utilisons un assistant de rédaction par IA pour rédiger de gros volumes de textes de manière rentable.Lire la suite)
Blog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Lire la suite
Blog
Comment mieux écrire avec l’IA ?
En tant que rédacteur, devez-vous adopter ou craindre les outils d'IA générative tels que ChatGPT, Copilot et Gemini ? La première option, certainement, la seconde peut-être aussi. En tout cas, ceux-ci vous apportent quelque chose que vous pouvez difficilement refuser. Tenez compte de ces nouveaux développement tout en vous assurant de garder le contrôle.Lire la suite
Blog
Conversational search: what is it and why do you want it?
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.Lire la suite
Blog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Lire la suite
Blog
Intention de recherche - Search Intent
Lorsque vous recherchez quelque chose sur Internet, pour quelle raison le faites-vous ? Souhaitez-vous recueillir des informations, vous renseigner sur un produit particulier ou peut-être acheter quelque chose ? Il va de soi que vous espérez obtenir des résultats qui correspondent le plus possible à cette raison. L'intention avec laquelle une personne effectue une recherche est un facteur crucial pour Google et les spécialistes du marketing.Lire la suite
Blog
Budgets marketing 2025 : s’appuyer sur les données ou prendre un pari ?
Établir les budgets de marketing pour l’année à venir : voilà qui donne des maux de tête à beaucoup de spécialistes. Allez-vous reprendre les budgets des années précédentes, même si la technologie évolue à une vitesse fulgurante et que le marketing pourrait être complètement différent demain ? Ou suivrez-vous votre intuition quitte à prendre des risques ? Heureusement, il y a la modélisation des données, qui vous permet d’élaborer un budget étayé et correct, couvrant vos coûts annuels sans aucun problème.Lire la suite
Dossier
Dossier: Brands & society
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Dossier
Dossier: E-commerce
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Dossier
Dossier: Infinite Opportunities
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Dossier
Dossier: Cookieless future
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Dossier
Dossier: Video marketing
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Dossier
Dossier: Marketplaces
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Dossier
Dossier: Google Analytics 4
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Dossier
Dossier: B2B - Turning B2B challenges into solutions
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Dossier
Dossier: Marketing automation
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Dossier
Dossier: Successful marketing budgets and plans
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Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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Dossier
Dossier: Get a taste of AI – Discover the endless possibilities of AI
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Dossier
Dossier: The Opportunity Report
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Video
Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Lire la suite
Video
Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Lire la suite
Video
Infinite opportunities: Leslie Cottenje (CEO Hello Customer)
The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.Lire la suite)
Video
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Lire la suite
Video
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Lire la suite
Video
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Lire la suite
Video
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Lire la suite
Video
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Lire la suite
Video
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Lire la suite
Case
Un soutien end-to-end pour le leader européen des vêtements de travail durables
Découvrez notre collaboration avec Havep, le leader européen des vêtements de travail produits de manière durable et respectueuse de l'environnement.Découvrez ce case en détail
Case
Une application web interactive avec navigation sur touchscreens HD
iO - Mise à jour et implémentation d’une navigation interactive sur des touchscreens HD pour les visiteurs du centre commercial Wijnegem - Shop Eat Enjoy.Découvrez ce case en détail
Case
Comment attirer l'attention sur le moteur silencieux de la Coupe du monde ?
Pour Amnesty International, iO a créé un concept créatif pointu avant la Coupe du monde de football au Qatar et l'a présenté au grand public.Découvrez ce case en détail
Case
How do you start the conversation about inheritance and legacy?
Adopting a thoughtful strategy, our experts created relevant content about inheritance in the 'Erfgenamen' campaign.Découvrez ce case en détail
Case
Comment lancer une nouvelle marque dans le secteur de la mobilité ?
iO et ARG "nous réparons tout, y compris votre humeur" - une collaboration pour renforcer la notoriété de la marque dans le secteur de la mobilité.Découvrez ce case en détail
Case
Comment introduire une mobilité flexible et efficace de manière organisée ?
Hoppin est une nouvelle plateforme pour le Gouvernement flamand, axée sur la mobilité flexible. Découvrez comment nous avons aidé à lancer la plateforme.Découvrez ce case en détail
Case
How do you disrupt the traditional golf world with an AI golf rules exam??
La Fédération néerlandaise de golf et iO changent les règles du jeu grâce à l'IA. Découvrez leur histoire.Découvrez ce case en détail
Case
Comment enseigner les dangers des médias sociaux aux enfants ?
Cet outil aide les enfants à comprendre l’impact d’une utilisation intensive de l’écran sur leur santé mentale et physique.Découvrez ce case en détail
Case
How do you empower SME entrepreneurs to experience the power of smart energy solutions?
The ‘More with Energy’ campaign aims to inspire entrepreneurs and provide them with tangible tools to make their business more sustainable.Découvrez ce case en détail
Case
Comment maximiser le taux d’engagement de votre newsletter?
Optimiser le contenu et la présentation : Comment iO a transformé l'engagement de la newsletter de Proximus. Lisez l'étude de cas ici.Découvrez ce case en détail
Case
Comment générer plus de leads et optimiser le taux de conversion par audience ?
Maximiser le retour sur investissement : l'approche d'iO pour stimuler le taux de conversion dans les campagnes de Beobank. Lire l'article complet ici.Découvrez ce case en détail
Case
Comment allier rebranding et refonte de site pour une meilleure expérience utilisateur ?
Créer une plateforme cohérente : Le rebranding et la refonte du site d'Assuralia pour une meilleure expérience utilisateur Lire l'article ici.Découvrez ce case en détail
Case
Comment convertir des festivaliers en membres actifs de votre communauté ?
Des bracelets de festival aux comptes en ligne : Convertir les festivaliers grâce à des médias payants efficaces. Lire l'article ici.Découvrez ce case en détail
Case
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Découvrez ce case en détail
Case
iO, fier partenaire de contenu pour le lancement d’Odido
iO a réécrit tout le contenu pour le lancement de la marque Odido. Ils ont également réalisé la migration du contenu vers le nouveau site web. Vous vous demandez comment ? Découvrez-le sans attendre.Découvrez ce case en détail
Case
Comment rendre les emplois au port attractifs ?
Nous avons créé une toute nouvelle plateforme d'emploi pour le Port d'Anvers-Bruges avec une campagne créative et multimédia. Apprenez-en plus.Découvrez ce case en détail
Case
Comment nous avons créé et lancé une marque internationale
Lisez comment nous avons, avec le groupe Brunswick, créé une image de marque complète et une stratégie de mise sur le marché afin de lancer la nouvelle marque Navan.Découvrez ce case en détail
Case
Comment nous mixons technologie & marketing pour la pharmacie en ligne Farmaline
Comment iO maintient sa collaboration fructueuse avec Farmaline sur le long terme ? En associant un lien de confiance solide à une synergie efficace entre ses services technologie et marketing.Découvrez ce case en détail
Case
Comment un musée virtuel met le patrimoine flamand en valeur
Découvrez comment nous avons développé une plateforme d’expérience virtuelle qui fait passer l’expérience client au niveau supérieur.Découvrez ce case en détail
Case
Comment faire en sorte que vos clients aient de nouveau l’eau à la bouche pour votre marque ?
Découvrez comment nous avons aidé la marque de fromage CAMBOZOLA à réactiver ses clients existants tout en attirant les jeunes générations. Lisez notre case.Découvrez ce case en détail
Case
Trouver le lieu idéal pour transformer un événement exceptionnel en un souvenir inoubliable
Découvrez comment iO a rendu les sites web et le portail de High Profile Locaties plus faciles à gérer, à trouver et plus évolutifs. Lisez ce case.Découvrez ce case en détail
Case
How to deliver a consistent brand experience across 35 countries
Comment développer un concept retail digital international qui fasse passer l'expérience client à la vitesse supérieure ?Découvrez ce case en détail
Case
A creative blend of skills
Découvrez ce qu'iO fait pour l'aéroport et les voyageurs : du branding aux campagnes créatives en passant par la création de contenu.Découvrez ce case en détail
Case
Trouver la CMP idéale pour plusieurs domaines
Pour Van Hoecke, nous avons mis en place une CMP pour ses domaines, qui offre à l’utilisateur un environnement sûr pour sa vie privée et ses données. Découvrez comment.Découvrez ce case en détail
Case
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Découvrez ce case en détail
Case
How do you accelerate getting innovative lighting into the living rooms of 47 countries?
iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.Découvrez ce case en détail
Case
Comment optimiser une campagne colorée grâce à l'exploitation de données
Mieux visualiser votre parcours client en s'appuyant sur des données grâce au journey mining.Découvrez ce case en détailPage
Verschil chatbot, bot en robot
Robots, chatbots, bots. Drie termen die erg op elkaar lijken, maar erg kunnen verschillen. Het zijn weliswaar alledrie technologische vorderingen in de samenleving, maar het is belangrijk om te weten wat ieder kan betekenen voor jou en wellicht je bedrijf.Lire la suite
Page
WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suitePage
WWVD: Download the presentations of Thursday 30 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suitePage
Give the Webwinkel Vakdagen (WWVD) a successful follow-up, together with iO!
As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?Lire la suite
