Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.
And this is happening while the brand credibility is declining and there is erosion in terms of new business development.
In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2024.
Checklist: 15 tips to make your marketing and digitisation budget for 2024 smarter
Now that you have a better idea of which benchmarks are the norm in terms of marketing budgets, and budget distributions, it's time to roll up your sleeves and get to work. We are here to help you with that too. Download our checklist with "15 tips to make your marketing and digitisation budget for 2024 smarter". This checklist with an inventory of cost items and templates that you can use, you’ll be off to a flying start.
About Steven Van Belleghem
Steven Van Belleghem is a renowned Belgian author, speaker, and expert in customer experience. Steven is known for his ability to inspire and guide businesses to excellent customer service in the digital world. He believes in the combination of common sense, new technologies and an empathetic human touch.
He has written several bestsellers (+150,000 copies), including 'The offer you can't refuse', 'Customers the Day after Tomorrow', 'When Digital Becomes Human', 'The Conversation Manager' and his latest book 'A diamond in the rough'. With his inspiring keynotes (+1,500 in +45 countries) and deep insights, Steven has made a lasting impact on how organisations around the world think about and engage with customer relationships.
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