Privacy prevails: Google discontinues Similar Audiences in 2023
7 avril 2023
Avid advertisers might already know, but for those who don’t: Google is discontinuing Similar Audiences in 2023. Do you feel a mild panic rising in your chest?
There’s no need to worry. Read all about the impact of Google’s decision on advertising in this blog.
Will the discontinuation of Similar Audiences have a big impact on your existing Google Ads campaigns? At the moment, probably not. But it is important to understand what is changing, why it is changing, and what alternatives are coming to the market.
And Google’s guide is the perfect tool to grasp the complexity of each campaign and prepare yourself for the end of Similar Audiences in 2023.
Google Ads Platform Solutions. (2022, 1 November). Building more durable and effective audience strategies in Google’s ads platforms. https://support.google.com/google-ads/answer/12929853?hl=en
Robbe De VosDigital marketer - iO
As a member of the original Google generation, Robbe finds himself on the front row every time the world's most important algorithm starts a new chapter. As a critical user but just as good as a digital marketer. In both roles, however, privacy is something he holds in high regard - as is ethical, sustainable data.