GUC Agency and iO: top-notch branding and so much more
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You have come to know us as the activation agency that delivered impressive work for KPN, Universal, VANS and loads of other organisation. Now, we’re joining forces with iO.
How can we help?
Contact us:
business@iodigital.com
+31 882 013 101
How total brand activation will put a smile on your face
Our experts will do anything to make you and your customers happy - whether we do it as GUC or as iO, doesn’t make a difference. We still have everything to creatively solve all your problems (and maybe even a bit more).
Brand strategy
We dive deep into your brand until we know exactly what its essence is - with the help of our Brand Anatomy Model. That way, your brand is ready to face the challenges of today and tomorrow.
Read moreConcepting and themed campaigns
Our digital divas, creative copywriters and infectious art directors turn their cultural insights into creative concepts and campaigns effortlessly.
Read moreBrand activation
Touching people is one thing, but how do you move them? Brand activation begins with a story - activation from story doing, is what we like to call it. We know exactly how to get through to a target audience.
Communication framework
A strong strategy requires various tactics that move with your target audience’s customer journey. That is the communication framework that will help you convince your target audience.
Creation culture
We’re natural creators. We love bringing creative ideas to life at our in-house recording studio. Or, as we like to call it, the Valhalla for our photographers, DTPs and video artists.
Conversation
First impressions matter, something that our experts know all too well. We bridge the gap between brand and consumer, mapping out what’s going on in our society.
Read more
Why GUC and iO are working together
We strive for more everyday. And that’s why we are joining a full-service partner that is able to select the right people with the right expertise for any project.
Goodbye GUC, hello iO!
We’ve had loads of fun at GUC Agency Amsterdam, but now it’s time for the next chapter of our story. And that chapter starts in the book of iO.
We think big, but we have a local heart. That way, we can support you every step of the way, with the help of our colleagues at Campus Amsterdam and beyond. Because these new colleagues have an extensive expertise in strategy, technology, marketing, content and creation.
As a branding agency, we were already a strong player when it came to strategy and creation, but now we can broaden and deepen those skills even further. We are going all in for a full service. With development of your digital ecosystem or the implementation of performance marketing campaigns, your brand will become even stronger.
“When we first encountered iO, we could spot the opportunities to expand our offering immediately. To make it broader and more in-depth.”

Brian Hirman, Founder GUC, Director M&A iO
How GUC and iO will be playing together from now on
or visit the campus
Don’t worry: our experts may be moving, but we’ll still be close. Our home has moved to iO Campus Amsterdam, on Spaklerweg.
And even beyond the Dutch capital, you can find our colleagues - at the vibrant campuses in Belgium, the Netherlands and beyond the borders of the Benelux.
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The GUC team
Coen Ruseler
Managing Partner GUC
Brian Hirman
Founder GUC, Director M&A iO
Léon Bosch
New Business Director GUC & iO