iO creates future-proof look for Assuralia

For more than 100 years, Assuralia has been the voice of insurance companies in Belgium. Together with the insurance sector, Assuralia wants to evolve and innovate. That’s why iO worked with the Assuralia team to develop a strong branding and digital journey.  

iO took Assuralia on an extensive rebranding process where the core values of the organization were formulated. This served as the basis for a new corporate identity with an evident personality and tone of voice and a distinctive story and mission.  

An evolutionary and dynamic look and feel 

For the new logo, an evolutionary and modern upgrade of the old version was chosen. Dropping the capital “A” is an important step towards a less formal, more open tone for the sector. The dynamic cell structure in the new corporate identity visualizes the organisation's operation, where members and stakeholders are connected, always in motion and interacting with each other.  

A new digital platform for two target groups  

The new online platform - built by iO – answers the needs of both consumers and (insurance) professionals. This approach is based on a preliminary strategic study with SEO audits, data analysis and content gap analysis. The new website assuralia.be was developed in Drupal, and groups all information about insurance, sector-related information and news items via one portal. 

Hein Lannoy , CEO Assuralia:  

“With the new corporate identity and website, we focus on today but also on tomorrow. In this challenging world, we want to provide constructive answers as a sector, with a pragmatic approach and accompanied by a clearly recognizable visual identity.”  

Kris Van Hauwermeiren , Service Line Technology Director at iO: 

"Our creative and technical colleagues have worked closely together on this project. The result looks very beautiful and is technically performant, that’s why I am particularly proud of it."