Conquérir le monde du marketing d’affiliation

Votre entreprise est-elle prête à adopter une nouvelle approche du marketing d’affiliation ? Rejoignez des entreprises comme Philips et Harman Kardon qui ont augmenté leur portée et obtenu un succès mondial grâce à nos campagnes de marketing d’affiliation primées.

  • Une équipe de plus de 10 experts en marketing d’affiliation

  • Gestion du budget média

  • Expérience dans des campagnes internationales pour de grandes marques

  • Stratégies primées en matière d’e-commerce, de marketplaces et de génération de leads

  • Connaissance approfondie des marchés de l’UE, des USA, de l’Asie, et du LATAM

  • Soutien direct à la gestion des réseaux d’affiliés

Why use AdTech?

AdTech is changing the way we advertise by making the best use of your data. And in the cookieless era, first-party data is worth its weight in gold. GlobalData estimates that the adtech industry will grow from $438 billion in 2021 to $1 trillion in 2030. Investing in AdTech helps you optimise your own data, so that your brand can be more relevant to your consumer. 

AdTech: Increasing More Than ROIs

AdTech offers companies unprecedented opportunities to refine their marketing strategies and make them more efficient in the cookieless era. After all, AdTech ensures that consumers see the right message at the right time. By investing in the right tools and data strategies, businesses can not only be more relevant to their consumers, but they also enjoy more control and insight into their marketing efforts.

AdTech: the possibilities

  • Programmatic Display

    Automate the buying and selling of digital advertising space, eliminate middlemen and fraud.

  • Programmatic Video

  • Programmatic Audio

  • Dynamic Creative Optimisation (DCO)

    Build the ideal ad for your audiences and channels based on campaign results. 

  • Footfall measurement

    Measure traffic with advanced technologies.

  • Monitoring and optimising ATL campaigns

    Improve your ATL campaigns with smart use of AdTech. 

The Ideal AdTech Stack

The ideal AdTech stack varies by company, but it's essentially made up of three components: 

  • Ad Server: This is where you make your creations. 

  • DMP (Data Management Platform): This is where you store and analyse your data.

  • DSP (Demand-Side Platform): This is where you link creations and data and serve them to the consumer. 

At iO we work with the largest platforms such as Adform, DV360 and Xandr, ... 

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Make your marketing future-proof by blending adtech and martech.

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AdTech Challenges

  • Data strategy: A good data strategy is essential so that you can manage the data you collect effectively. 

  • Break down silos: Let your agencies work together or choose one agency to break down the silos between media channels. Internally, your teams also need to work together to amplify campaigns. 

Curious about how AdTech can help your business grow? Contact us to find out how we can strengthen your marketing strategy. 

Conquer the world of affiliate marketing - iO

Enchanté, nous sommes iO

iO est l'une des agences digitales de premier plan en Europe et le lieu de rencontre de personnes, d'organisations et de marques ambitieuses. Depuis 2005, nous proposons des solutions marketing performantes, des contenus qui créent du lien et des plateformes évolutives, le tout intégré de manière transparente dans les données, les médias, l'IA, l'infrastructure et les opérations digitales.
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