Presse
E-commerce trends
Would a composable commerce architecture suit my company? How do I select the best e-commerce tools and solutions for the e-commerce landscape? How can we position ourselves on marketplaces like bol.com and Amazon? And how can we boost our conversion with a data- and customer-driven approach?
To stay ahead in your industry, it is important that you stay up-to-date with relevant trends and developments in order to make the right choices. That is why, during our Lightning Talks at the Webwinkel Vakdagen, we gave attendees the opportunity to ask our experts questions about much-discussed e-commerce trends. Some of the topics we spent two days talking about? Local SEO, machine learning, marketplaces and conversion optimisation; as well as the right mix of channels, personalisation and tech subjects in general.
Check out the presentations of all iO Lighting Talks
Want to know what these trends mean for you? In that case, find the various presentations by our experts at the Webwinkel Vakdagen right here.
Online personalisation providing a measurable 10% conversion boost for Verf.nl
by Sietske Vaessen - CRO Consultant
Freedom in sales through composable commerce
by Bavo Janss - Software Architect
Rise of the (Google) machines: boost keyword research with Machine Learning
by Lars van Tulden - Data & Intelligence Consultant
Boost your sales through quality: award-winning affiliate marketing campaigns for Philips
by Tim van Hout - Affiliate Marketing team lead
Marketplaces: valuable to any brand strategy
by Sandra van der Meijs – Marketplaces team lead
10 ways to convert using microcopy
by Nicki Sannen - Senior copywriter
The risks - and success formula for - a successful webshop migration
by Bastian Schauer - Senior SEO Specialist
Freedom in sales through composable commerce
by Bavo Janss - Software Architect
Setting up a good e-commerce data strategy in a cookieless world
by Glenn Weuts - Head of Marketing Technology
How to profit from Google Shopping using Google CSS Managed Service
by Tim van Hout - Teamlead Affiliate Marketing
Get more out of your marketing budget with Marketing Mix Modelling
by Lars van Tulden – Data & Intelligence Consultant
Google Maps: navigate (more) customers to your physical store and webshop
by Clarissa Filius – SEO team lead
Inspired by our experts’ talks?
Couldn't attend the Webwinkel Vakdagen and have questions or would like to meet? Simply get in touch with us using business@iodigital.com or call +31 40 290 8979. Our experts will happily take it from there.
An e-commerce strategy winning over customers
Many companies are facing more and more issues of a dynamic, complex nature. For example, broad product ranges, diversity in customer groups or a B2B2C or D2C market approach. They often come combined with the desire to become more competitive in experience, service or to simply give advice, renew technology, be ready for tomorrow's customer demand or achieve a significant turnover improvement.
At iO, we understand better than anyone that in the competitive e-commerce arena, you want to be on top of your game in just about every area. And that a strong e-commerce strategy relies on more than just the platform, but also on:
A clear e-commerce vision and validated digital strategy
A design of the ideal customer journey, along with a smart, customer-driven marketing approach
A data-driven optimisation or renewal of the (technical) e-commerce landscape
So, a strong e-commerce strategy is the result of making (the right) choices. And is, along with a brand and marketing strategy, ultimately part of the overall go-to-market strategy. As an end-to-end agency, we assist companies across all stages of the journey. From the initial strategy to its translation into an effective customer journey, content creation, marketing and e-commerce technology.
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Marketing campaigns are becoming more standardised and less distinctive due to automation. Today, you have to differentiate your campaigns on a strategic and creative level, where we are still better than the machine. What impact does that have on marketing organisations?Lire la suiteBlog
Digital advertising is experiencing a metamorphosis
Now that third-party cookies are on their way out, companies have to start using their own data. Expert Jacob Eeckhout, who leads the Center of Excellence Marketing at iO, sees opportunities for many companies to build closer customer relationships after the initial panic. "When companies have to build campaign strategies using their own first-party data, their users can easily become less open. Transparency and control will restore trust between brands and consumers."Lire la suiteBlog
The Future is Modelled: strengthening Online Marketing with Data Modelling
We notice that, in the dynamic world of digital data, modelling marketing data is taking an increasingly prominent role. The ability to model data and gain valuable insights is becoming more and more accessible to organisations. In this blog, we explore what makes data modelling so important and what has contributed to its increased accessibility. We’ll also share our experiences with helping our clients discover the potential of data modelling during our Data Discovery workshops.Lire la suiteBlog
HubSpot announces new Sales Hub and CRM features at INBOUND 23
Elevate your sales journey and maximise data efficiency with HubSpot's Sales Hub 2.0 and Smart CRM.Lire la suiteBlog
Opinion article: Will our marketing plans ever be free of the 'gamble'?
Summer is slowly changing into autumn, the annual cue for the opening of the "budget season." Time to fire up the roulette wheel; redistribute marketing investments on gut feel, driven by the resources provided by management. Or are you doing it differently this year?Lire la suiteBlog
Everything you need to know about Consent Management Platforms (CMP)
Organisations often store user data on their websites and apps, usually in the form of cookies. But every organisation has to be transparent about how they handle this data, and let users know if their data is shared with external parties. A Consent Management Platform (CMP) can help with this. We'll tell you all about it in this blog.Lire la suiteBlog
9 conseils pour créer la campagne de Noël idéale pour votre marque
Vous les entendez ? Écoutez bien, les chants de Noël sont bientôt là. Sérieusement : Noël approche. D'ailleurs, pour moi, Noël a déjà commencé. Alors que j'écris cet article depuis mon hamac, à la fin de mes vacances en Provence, je pense déjà aux sapins, à la neige, aux belles tablées. Et, bien sûr, à la manière de tirer profit de Noël, qui est traditionnellement la période commerciale la plus chargée de l'année. Mais comment assurer le succès de la campagne de Noël de votre marque, et faire en sorte qu'elle se démarque de toutes les autres ?Lire la suiteBlog
How to choose an appropriate data analytics platform?
A data analytics platform extracts data from websites and apps and processes it into actionable insights for your business operations. At the beginning of 2023, Google Analytics still had a market share of over 85% in our region and the choice was often an easy one. However, after a series of complaints and questions about its compatibility with GDPR legislation, Google Analytics is balancing on the edge of legality. Consequently, the following question arises: what should you pay attention to when choosing another data analysis platform?Lire la suiteBlog
Pourquoi devriez-vous déjà préparer votre webshop pour les fêtes de fin d’année ?
Après une longue période de croissance du commerce en ligne, les consommateurs belges et néerlandais retournent peu à peu dans les magasins physiques. Cependant, les grandes plateformes en ligne continuent d’occuper une position forte. Les achats en ligne vont certainement encore augmenter dans les années à venir, et cette tendance n’a pas échappé aux commerçants. À l’approche des fêtes, de nombreux détaillants se demandent ce que cette fin d’année leur réserve. Outre Noël, de nouvelles célébrations comme le Black Friday, le Cyber Monday et le Singles Day attirent de plus en plus l’attention en Belgique et aux Pays-Bas. Qu’est-ce que cela signifie pour les détaillants locaux ? Nous avons analysé pour vous l’impact de ces changements sur le marché.Lire la suiteBlog
We analysed 97,474 Google Business Profiles and here's what we found
In 2020 we published "The 2020 Local SEO Benchmark Report". Our analysis of the state of local SEO in the Dutch retail sector. At the time, our conclusions were not too positive. About 75% of all business listings were incorrect or incomplete, less than 26% of retail chains had made a Google post, and only 8% answered reviews and customer questions. Now, three years later, we've mapped the state of local SEO again, but this time we’ve expanded the scope of our analysis covering 36 cities in the Netherlands and Belgium, divided into 14 different industries. In total, we collected and analysed data from nearly 100,000 business locations and over the last few months, we have analysed the results and are proud that we can now share the report and the most important findings. Let's dive into the key insights...Lire la suiteBlog
2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance
It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Lire la suiteBlog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Lire la suiteBlog
4 conseils pour élaborer un plan de mesure efficace
De plus en plus d'organisations souhaitent mesurer avec précision le retour sur investissement des plateformes digitales. Mais comment élaborer un plan de mesure efficace ?Lire la suiteBlog
Pourquoi le Google Consent Mode V2 est indispensable au marketing en 2024
Le monde du marketing ne cesse de se transformer, avec de nouvelles mises à jour ou de nouvelles règles en permanence. C'est un monde qui oblige les entreprises à évoluer avec lui. Un changement récent de cette organisation inclut, entre autres, que le mode de consentement de Google doit recevoir une mise à jour d'ici mars 2024 afin d'améliorer la protection de la vie privée des utilisateurs. Prenons par exemple la loi sur les marchés numériques. Cet instrument législatif européen réglemente les plateformes numériques en créant des règles. Une récente modification législative prévoit notamment que le mode de consentement de Google doit être mis à jour d'ici mars 2024 au plus tard afin de mieux protéger la vie privée des utilisateurs.Lire la suiteBlog
Bing : un nouveau moteur de recherche pour toucher votre public cible
Google est le leader incontesté du marché des moteurs de recherche, et le restera probablement pendant un certain temps. Cependant, pour ce qui est des requêtes de recherche, on observe récemment un challenger à ce monopole : Bing de Microsoft. Au cours des derniers mois, Bing a fait des progrès considérables, passant de 1 requête sur 20 à près de 1 sur 5. Cette influence croissante et la part de marché de Bing sont des éléments à prendre en compte dans vos stratégies digitales. Vous pouvez ignorer 5 % de vos visiteur·euse·s potentiels, mais ignorer 18 % des requêtes qui mènent à votre entreprise pourrait être néfaste pour vos résultats.Lire la suiteBlog
Les six tendances digitales et marketing pour 2024
L'essor de l'IA, les bouleversements du paysage des médias sociaux et la fin des données tiers... le moins que l'on puisse dire, c’est que 2023 fut une année tumultueuse. Mais, en 2024, les spécialistes du marketing et leurs organisations sont aussi confrontés à des défis de taille. Découvrez les six tendances digitales et marketing qui domineront cette année et, surtout, comment les aborder avec succès.Lire la suiteBlog
3 idées précieuses sur le SEO de Friend of Search 2024
En tant que spécialiste du SEO, j'ai eu l'occasion d'assister à Friends of Search, une conférence renommée sur le SEO et le SEA à Amsterdam. L'événement attire au moins 600 visiteurs par an et garantit des conférences inspirantes, une cérémonie de remise de prix et un moment de networking. J'ai été immédiatement impressionné par l'expertise internationale présentée par les autres participants lors de cette onzième édition, qui s'est tenue le 21 mars 2024. Découvrez 3 informations précieuses sur le SEO qui m'ont marqué.Lire la suiteBlog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Lire la suiteBlog
Budgets marketing 2025 : s’appuyer sur les données ou prendre un pari ?
Établir les budgets de marketing pour l’année à venir : voilà qui donne des maux de tête à beaucoup de spécialistes. Allez-vous reprendre les budgets des années précédentes, même si la technologie évolue à une vitesse fulgurante et que le marketing pourrait être complètement différent demain ? Ou suivrez-vous votre intuition quitte à prendre des risques ? Heureusement, il y a la modélisation des données, qui vous permet d’élaborer un budget étayé et correct, couvrant vos coûts annuels sans aucun problème.Lire la suiteBlog
From a brilliant seasonal whodunnit, to cringe-worthy singing oven mitts: here’s the very best (and worst...) Christmas commercials of 2024.
It's the most wonderful time of the year again! Christmas! Or no, better still: it’s time to feast our eyes on the spectacular (British) Christmas commercials. They’ve released a tidal wave of clichés (snow, turkey, tears, Santa Claus/women in all shapes and sizes and gifts, lots of gifts). What’s striking about this year: the brands you expect a lot from are disappointing (spoiler 1: Disney...) (spoiler 2: John Lewis...) and brands that you don't expect much from after years of misery and gloom, excel (spoiler 3: Etsy). Let’s get into the festive spirit with 2024’s Christmas offerings.Lire la suiteDossier
Dossier: SEO strategy
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Infinite opportunities: Yannick de Bièvre (MediaMarkt)
MediaMarkt is an omnichannel retailer, and that is a very conscious choice. Digital and non-digital channels flow seamlessly into each other, according to Yannick de Bièvre (Head of Marketing BeLux).Lire la suiteVideo
Infinite opportunities: Paul Smeets (Cadac)
You can't do partial digital transformation, says Paul Smeets (CTO Cadac). In this video, he tells you more about his vision on digitisation.Lire la suiteVideo
Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Lire la suiteVideo
Infinite opportunities: Leslie Cottenje (CEO Hello Customer)
The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.Lire la suiteCase
Une stratégie de marketing automation intelligente pour Hyundai
À l'aide de SharpSpring, nos experts ont développé un stratégie de marketing automation intelligente pour une base de donnée unifiée avec des profils clients complets.Découvrez ce case en détailCase
Comment la personnalisation mène à une meilleure automatisation marketing
Grâce à un déploiement intelligent de la plateforme de marketing automation Selligent, iO a aidé la marque de vêtement à mener une stratégie digitale réussie.Découvrez ce case en détailCase
Le webshop B2B a repris du poil de la bête
Pour Flamingo Pet Product, nous avons développé une webshop B2B avec Shopware. Après quelques mois, celui-ci est un succès. Découvrez comment.Découvrez ce case en détailCase
Du beau matos pour l’association professionnelle Fedustria
En pleine crise sanitaire en 2020, Fedustria et iO ont collaboré à une campagne réussie, avec une maison parlante comme icône.Découvrez ce case en détailCase
Une plateforme éducative de premier plan
Pour l'éditeur Zwijsen, nous avons développé une nouvelle plateforme en ligne qui fait office de site web, de webshop et d'outil de vente. Lisez la suite.Découvrez ce case en détailCase
Une approche positive renforce l'image et le recrutement du syndicat
Le nombre de commandes d’Atos Medical Nederland a augmenté de 67%, et le nombre de visiteurs uniques de 105%, grâce à un nouveau webshop B2C avec des fonctionnalités développées sur mesure.Découvrez ce case en détailCase
Bonjour, comment puis-je aider votre service clientèle ?
Découvrez comment iO a aidé le service clientèle de MediaMarkt et lui a donné vie avec quatre chatbots différents en 2022.Découvrez ce case en détailCase
Comment commercialiser un catalogue de jardinage annuel ?
Le magasin de bricolage et d’aménagement avait besoin d’une approche marketing solide avec un ciblage fort. Nos experts s’en sont chargés.Découvrez ce case en détailCase
Comment rester pertinent dans un monde qui se digitalise rapidement ?
Dans un marché concurrentiel, il faut agir vite. Découvrez comment nous avons mis en place une stratégie publicitaire optimale avec JBC.Découvrez ce case en détailCase
Comment faire évoluer une stratégie de génération de leads grâce au marketing d'affiliation ?
Une stratégie de marketing d'affiliation réussie génère des leads et des conversions. Découvrez comment nous avons mis la théorie en pratique, avec succès, pour Philips.Découvrez ce case en détailCase
Comment avoir de bons échanges avec les clients, hors ligne et en ligne ?
Leen Bakker voulait répondre aux messages en lignes plus vite, plus clairement et de manière plus pertinente. Les experts en conversation management d'iO sont venus à la rescousse.Découvrez ce case en détailCase
Un nouveau webshop pour un distributeur à guichet unique
L'industrie automobile, ringarde ? Pas chez iO ! Découvrez comment nous avons mis en place une nouvelle boutique en ligne pour Pacauto.Découvrez ce case en détailCase
Comment aidez-vous les expatriés qui se déplacent dans le monde entier ?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Découvrez ce case en détailCase
Comment allier rebranding et refonte de site pour une meilleure expérience utilisateur ?
Créer une plateforme cohérente : Le rebranding et la refonte du site d'Assuralia pour une meilleure expérience utilisateur Lire l'article ici.Découvrez ce case en détailCase
Comment convertir des festivaliers en membres actifs de votre communauté ?
Des bracelets de festival aux comptes en ligne : Convertir les festivaliers grâce à des médias payants efficaces. Lire l'article ici.Découvrez ce case en détailCase
Comment nous avons créé et lancé une marque internationale
Lisez comment nous avons, avec le groupe Brunswick, créé une image de marque complète et une stratégie de mise sur le marché afin de lancer la nouvelle marque Navan.Découvrez ce case en détailCase
Trouver, personnaliser et commander le cadeau d’affaires parfait en un minimum de clics
Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.Découvrez ce case en détailCase
Comment inciter à s’engager dans la transition énergétique en tant que gestionnaire de réseau ?
Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.Découvrez ce case en détailCase
Comment inciter à s’engager dans la transition énergétique en tant que gestionnaire de réseau ?
Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.Découvrez ce case en détailCase
Impacting the traveller and environment through technology
Brussels Airport : zoom sur les différentes plateformes développées par iO pour une expérience passager ultime.Découvrez ce case en détailCase
Transforming the passenger experience through innovation & service design
Nouvelles technologies, internet des objets et preuves de concept. Découvrez comment iO introduit des innovations à l'aéroport.Découvrez ce case en détailCase
Trouver la CMP idéale pour plusieurs domaines
Pour Van Hoecke, nous avons mis en place une CMP pour ses domaines, qui offre à l’utilisateur un environnement sûr pour sa vie privée et ses données. Découvrez comment.Découvrez ce case en détailCase
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Découvrez ce case en détailStack
iO, votre partenaire Sitecore - touchez vos clients comme jamais
Avec iO, votre partenaire Sitecore, vous touchez le bon public sur les bons canaux. Contenu, personnalisation et e-commerce réunis sur une même plateforme.Lire la suiteStack
iO, votre partenaire Sitecore - touchez vos clients comme jamais
Avec iO, votre partenaire Sitecore, vous touchez le bon public sur les bons canaux. Contenu, personnalisation et e-commerce réunis sur une même plateforme.Lire la suiteStack
iO, votre partenaire Sitecore - touchez vos clients comme jamais
Avec iO, votre partenaire Sitecore, vous touchez le bon public sur les bons canaux. Contenu, personnalisation et e-commerce réunis sur une même plateforme.Lire la suiteStack
iO, votre partenaire Sitecore - touchez vos clients comme jamais
Avec iO, votre partenaire Sitecore, vous touchez le bon public sur les bons canaux. Contenu, personnalisation et e-commerce réunis sur une même plateforme.Lire la suiteStack
Boostez vos ventes en ligne avec Shopware et iO, Gold Partner
Shopware est un outil d’e-commerce qui évolue avec votre organisation. Découvrez les avantages de Shopware et d’une collaboration avec iO, Gold Partner.Lire la suiteStack
iO : votre partenaire Commercetools pour un e-commerce moderne
Boostez votre approche e-commerce et votre stratégie de vente avec iO et Commercetools.Lire la suiteStack
Travaillez plus efficacement dans le cloud avec iO, Google Cloud Partner
iO est un partenaire Google Cloud qui aide les organisations à exploiter la puissance du cloud pour le stockage, analytics, le développement et bien d'autres.Lire la suiteStack
OneTrust : solution de confidentialité tout-en-un l iO
Gérez et surveillez facilement les préférences de confidentialité de votre site avec OneTrust. Nos experts vous y aident.Lire la suiteStack
iO & Criteo, une plateforme puissante et automatisée de publicité en ligne
Chez iO, nous travaillons avec Criteo : une plateforme avancée pour la publicité digitale et les campagnes ciblées et basées sur les données. Découvrez ce que nous pouvons faire pour votre organisation.Lire la suiteStack
Tweakwise : un logiciel intelligent pour l’e-commerce
Avec Tweakwise, faites un véritable succès de votre e-commerce. Nous sommes heureux de vous aider en tant que partenaire Silver de Tweakwise.Lire la suiteStack
iO - Usercentrics partner for Data Consent Management
Usercentrics (or Cookiebot) offers easy, transparent, GDPR compliant management of user consent and data.Lire la suiteStack
Votre partenaire CookieHub pour la gestion des consentements
CookieHub est la plateforme de gestion des consentements (CMP) pour faire de la protection de la vie privée une priorité au sein de votre organisation.Lire la suiteIndustry
Retail l iO
Comment iO comble le fossé entre votre commerce de détail et l'e-commerce ? En créant des solution retail hybrides personnalisées, flexibles et innovantes, qui donnent aux acheteurs le produit qu'ils cherchent, quand ils veulent.Lire la suiteNos expertises
Grow your business with Conversion Rate Optimization (CRO)
Turn more visitors into customers by optimising the user experience of your website, webshop, platform or app.Lire la suiteNos expertises
Personnalisation : la clé d’un marketing réussi
Valorisez votre entreprise grâce à un contenu personnalisé et des offres ciblées. Augmentez l'engagement, les conversions et la satisfaction client avec l'expertise en personnalisation d'iO.Lire la suiteNos expertises
Test A/B : La voie de votre succès en marketing
Propulsez votre site web vers de nouveaux sommets grâce aux tests A/B. Restez agile, optimisez en continu et améliorez l'expérience utilisateur pour favoriser l'engagement et la croissance.Lire la suiteNos expertises
Demandez votre Scan CRO
Augmentez votre taux de conversion et touchez les bonnes personnes grâce à un Scan CRO.Lire la suiteNos expertises
A better position in Google results with SEO
Our SEO experts make sure you are found online — by both people and robots.Lire la suiteNos expertises
Request a Local SEO (LSO) Opportunity Scan
Stay ahead of your competitors by focusing on Local SEO. Request a Local SEO (LSO) Opportunity Scan and discover where your optimisation opportunities lie.Lire la suiteNos expertises
Secure applications for all: user and access management
Identify users quickly and safely and give them the necessary access to your platform. Our experts will help you.Lire la suiteNos expertises
Développement d'un portail libre-service en ligne avec iO
Avec un portail en libre-service, vous pouvez vous concentrer entièrement sur la stimulation d'interactions numériques précieuses avec vos clients.Lire la suiteNos expertises
L'IA rend votre organisation plus intelligente et plus efficace
L'IA n'est pas qu'une tendance sympa. Nos experts sont là pour vous montrer comment l'IA peut apporter de la valeur à votre organisation.Lire la suiteNos expertises
Accessibilité digitale : l'ouverture à tous les utilisateurs I iO
Améliorez l'accessibilité de votre site web grâce aux conseils des experts d'iO. Découvrez où en est votre organisation et contribuez dès aujourd'hui à bâtir un monde numérique plus inclusif.Lire la suiteNos expertises
Cloud, données & intégrations : comment la technologie booste l'expérience digitale l iO
Nous faisons en sorte que votre infrastructure informatique, de données et marketing, soit évolutive. Et nous l’intégrons avec les bons partenariats clouds et les bonnes configurations de données.Lire la suitePresse
AI without measurable impact? Nothing more than an empty gimmick for your business
Lire la suitePresse
iO donne de l’éclat à la Couleur de l’Année d’AkzoNobel « Tendre Cocon »™
Dans la phase de préparation, les experts en marketing digital d’iO se sont penchés sur l’optimisation des flux de la campagne sur et entre les pages web, les campagnes emailing et les applications mobiles.Lire la suitePresse
iO named the most customer-focused digital agency in the Netherlands
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iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
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iO appoints Marco Merola as Managing Director on Campus Herentals
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iO launches magical end-of-year campaign for Brussels Airport
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iO helps KNMI keep the Netherlands safe in terms of weather and climate in 2024
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Manna boosts brand awareness with a wink
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How can you strengthen your position as a B2B brand
In the past, B2B was too often seen as B2C’s little brother, but nothing could be further from the truth. As is the case for every marketing field, B2B has gone through quite the evolution. But what does that evolution look like? And does that evolution require a different marketing strategy? In this webinar, we’ll show you what B2B looks like today and how you can distinguish your brand from the competition with your marketing strategy.Lire la suiteWebinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.Lire la suiteWebinar
Crucial for your marketing in 2024: Google Consent Mode V2
The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.Lire la suiteWebinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Lire la suiteWebinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Lire la suiteWebinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Lire la suiteWebinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Lire la suiteWhite paper
Customer Data Platforms (CDP)
A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.Lire la suiteWhite paper
How do you target the untargetable? Approaching Gen Z
Gen Z is known as the most inaccessible generation ever. For brands and their commercial messages, at least. Gen Z grew up in the digital world, and the average member of Gen Z has a strong radar for brands with misleading messages or brands that communicate inauthentically.Lire la suiteWhite paper
Life Sciences and Marketing Automation
Once your organization has multichannel marketing intrinsically embedded into its vision and strategy, odds are that you will soon come to realize the benefits of owning a marketing automation platform. After all, you need a solid instrument to effectively execute your multichannel ambitions and deliver increased ROI at the same time.Lire la suiteWhite paper
Selecting and deploying the right marketing automation platform
Through marketing automation, organisations like yours can easily identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks — effectively eliminating them from your daily operations — allowing you to focus on what matters.Lire la suiteWhite paper
Employer branding
Does it look as if your organisation is losing the war for talent? Does it start to seem like the right talents consistently prefer to join other companies? Today, unemployment rates in Belgium have hit an historic low (3%). This presents us with opportunities, as well as challenges. Less job seekers, more vacancies, increased competition in the war for talent.Lire la suiteWhite paper
Four years of GDPR: where do we stand today?
Four years ago, GDPR turned our digital processes upside down like a battering ram. Both in our private lives and in our professional environments: our data was never better cared for, seemingly overnight. At the risk of enormous fines, that is. Today, no organisation can afford to disregard GDPR. How has it changed, today - four years later?Lire la suiteWhite paper
The journey towards superior email deliverability
Every business that uses email marketing in its strategy to reach a target audience wants to get a spot in the target audience’s inbox. But spam has become such an overwhelming part of email traffic that it’s become more difficult to get past Internet Service Providers and Mailbox Providers. That’s why an email marketing strategy needs to focus on email deliverability.Lire la suiteWhite paper
Interactive video for the static marketer
Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.Lire la suiteWhite paper
Flexible and dynamic e-commerce with Shopware
In a world where customers are finding their products online at an increasing rate, it’s impossible to ignore e-commerce. Moreover, we’ve become so demanding that businesses need to be able to continuously evolve and improve the user experience. But not every system is equipped to grow along with you in a world that moves at warp speed. Shopware 6 is.Lire la suiteWhite paper
Boost growth with digitalisation
Digital transformation may be a buzzword, but that’s because it’s happening right now. Digitalisation has gained momentum every part of society and it’s showing no sign of slowing down. Consumers have high expectations and now it’s for companies to anticipate their digital needs. iO has the expertise and experience your company needs for effective digital transformation. Digitalisation is a mindset that has an impact on the entire company, from business operations and internal processes to marketing and communication. Customer focused and with a clear vision. Do you want to know more about the benefits of digitalisation, and how to embed it into the DNA of your company? Our experts have bundled their insights and experiences into an inspiring ebook that will help you prepare your brand for tomorrow.Lire la suiteWhite paper
Video content in your marketing mix: the definitive guide
Spoiler alert: video is at home in your marketing mix,ideally with its own unique approach – video marketing. Video stands out, you can do a lot with it and the information it carries sticks better. It doesn’t just grab your target group’s attention, it also has an inherent credibility. For these reasons and more, video offers endless possibilities and should be more than 'just' an element in your content marketing strategy.Lire la suiteWhite paper
Alternatives to Google Analytics 4
How well do you know today’s web analytics landscape?When talking about web analytics, Google Analytics is usually at the top of the list. Google Analytics 4, is the undisputed king of web analytics tools. Or is it?Lire la suiteWhite paper
The complete SEO guide
SEO, or Search Engine Optimisation, is omnipresent and indispensable to the modern marketer. Because paid ads are fleeting, because you always want to findable, or because up to 80% of internet users don’t look beyond the first page of search results. This includes a wide range of factors, from your website structure to the content and links.Lire la suiteWhite paper
Why email marketing still works
Whether you’re a small business or a large multinational, it’s worth considering email marketing.Lire la suiteWhite paper
Creativity – how to stand out in B2B communication
Creativity in B2B communication is an important way to engage and connect with your audience. The era of the pure sales pitch is long gone, and today B2B communication is also looking for new ways to add value in the long term. Creativity builds the bridge between story, feeling and individuality. And this translates into positive business results.Lire la suiteWhite paper
Get more insights into the effectiveness of media with Marketing Mix Modelling
Digital marketing offers enormous opportunities in the field of data-driven working. We often fail to take advantage of these opportunities. That's means you miss out on a lot of opportunities to maximise the impact of your budget.Lire la suiteWhite paper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Lire la suiteWhite paper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Lire la suiteWhite paper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Lire la suiteWhite paper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Lire la suiteWhite paper
7 essential steps to build an effective MarTech stack
An overwhelming array of marketing technology choices often leads to a fragmented and inefficient MarTech stack. Discover how to optimise your stack, strengthen integrations, and build a future-proof MarTech strategy.Lire la suiteBlog
How furniture brand Pode benefits from a headless approach using Storyblok
Ever more organisations have been making the shift towards headless when building their new online platforms. At iO we used the combination of the Storyblok CMS and Next.js to create a total brand experience for furniture brand Pode’s new website. In this article, we will tell you why and how.Lire la suiteBlog
Transforming technology into a catalyst for innovation
In the beginning of this year, we launched the Opportunity report 2023. A collection of visions and insights from our experts to help you get the most out of the new year. On the 9th of March during the Opportunity online live event we brought these insights live to an interested audience to speak and discuss how to ‘Accelerate your business in 2023’. In this article, we’ll share the key takeaways from Raymond’s session with you - just a few of the many ways modern technology plays the part of enabler for digital transformation.Lire la suiteBlog
Creativity is the differentiating factor for brands
How do you ensure that your brand stands out in the avalanche of content that consumers receive every day? According to the iO Opportunity Report , the key lies in creativity. "If you succeed in formulating answers to the questions, needs and problems of your target group with creative, audience-oriented content experiences, then you are just as creative as if you come up with an original advertising campaign that blows everyone's socks off," says strategy director content Ruth Nys. She has been working on content all her professional life and she regards creativity as an essential constant.Lire la suiteBlog
What's in a name: how to choose an iconic brand name
A strong brand identity begins with a strong brand name. So determining your brand’s name has a major impact on your success as a company. How then do you come up with a name that conveys your brand values and feels like a household name to consumers? Discover how our research and creation can help you anchor your new name in your customers' hearts.Lire la suiteBlog
Why graphs are great: the power of infographics
Will you publish a story online using only text? Good luck. Chances are your reader will tune out before it even gets interesting. Don’t beat yourself up, it’s not your fault. The online world is dominantly visual: images keep the scrolling audience captivated. The alphabet alone won't cut it: when presenting data you can’t do without infographics.Lire la suiteBlog
5 enseignements à tirer d’une recherche sur les mots clés
Il est recommandé de décrire le plus précisément possible chaque produit que vous vendez ou service que vous proposez sur votre site Web afin que votre groupe cible sache exactement ce que vous pouvez faire pour lui. Pour être sûr que les pages de votre site web sont pertinentes, le mieux est d’effectuer une recherche de mots clés. Voici 5 enseignements que vous pouvez tirer d’une recherche de mots clés, qui démontrent la valeur ajoutée d’une telle recherche pour votre organisation.Lire la suiteBlog
With these new guidelines, Gmail will ensure a safer inbox in 2024
In February 2024, Google and Yahoo's new email guidelines will come into effect. These guidelines have to do with email deliverability and will be made mandatory by Google, unlike now. The guidelines will apply to all emails delivered to Gmail accounts — or, in other words, all emails to gmail.com email addresses and organisations using Google Suite as an email server. In this article, our email experts tell you everything you need to know about the new guidelines.Lire la suiteBlog
Comment créer un nom de marque ou un slogan en 5 minutes (et savoir si c'est le bon)
5 minutes, vraiment ? Cela peut effectivement se faire rapidement... mais à un certain prix. Dans cet article, vous découvrirez comment nous procédons chez iO, vous trouverez des conseils et des astuces à appliquer à votre propre travail et vous comprendrez la valeur ajoutée du facteur humain.Lire la suiteBlog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Lire la suiteBlog
15 Reading, listening, and viewing tips for the holiday season (and Beyond)
The end of December is list time. My colleagues at iO invited me to fill the last square of 24till24 with an inspiring list. December 24 is the last day of work before the Christmas holidays for many. That magical time of the year when the professional merry-go-round comes to a complete standstill. It isn’t just the time for family celebrations, it’s also the perfect moment to curl up on the sofa with a good book, a podcast, or a film. So, get into my personal list of the very best viewing, reading, and listening tips. Slide into the holiday season and keep the boredom at bay. Enjoy!Lire la suiteBlog
Inclusion numérique : comment ne laisser personne sur le bord du chemin
Il y a une fracturee digitale entre les persona que nous utilisons en marketing et la population. En Belgique, l’écart est assez important : près de 50 % de la population est considérée comme numériquement vulnérable. Comment gérer cela en tant qu’organisation ? Comment s’assurer que les produits et services proposés n’excluent personne ? Cet article contient neuf conseils pratiques afin de vous guider vers l’inclusion digitale.Lire la suiteBlog
Building trust in a cookieless era
We all know third-party cookies, a marketer's bread and butter, are leaving the building. The cookieless future was irrevocably set into motion when Google decided to remove them completely by 2024. This presents us with the unique challenge of tracking an audience that does not only demand an excellent experience but is increasingly privacy-conscious, too – quite paradoxical, we know. You’ve probably also heard that first-party data is the way to go. So, how can you turn leads into returning customers and, more importantly, how will you procure their data? We suggest a trust-first marketing approach that focuses on excellent content to establish a relationship with customers and users, making them more inclined to share their data with you.Lire la suiteBlog
3 tendances du marketing de contenu pour 2024
La nouvelle année vient de commencer et les premières tendances sont déjà à nos portes. Plus important encore, les utilisateurs deviennent de plus en plus « libres » : ils se déplacent librement d'un canal à l'autre, à la recherche du contenu qu'ils souhaitent consommer. Il est donc plus important que jamais de garder un œil sur les tendances et d'en tirer pleinement parti. Après tout, elles offrent une occasion parfaite de faire preuve de créativité. Mais à quoi pouvons-nous nous attendre en 2024 ? Dans cet article, nous examinons trois tendances que vous pouvez commencer à utiliser immédiatement.Lire la suiteBlog
Export des données historiques - Universal Analytics
Date limite pour l'exportation depuis Universal Analytics : 1er juillet 2024. Après le 1er juillet 2024, il ne sera plus possible d'accéder à vos données dans Universal Analytics. Il est donc essentiel de prendre des mesures en temps voulu et de les exporter avant cette date. En exportant les données avant la fermeture de l'accès, vous pouvez conserver des informations précieuses, stocker vos données en toute sécurité et entreprendre tout autre action nécessaire. Il est conseillé de ne pas s'y prendre à la dernière minute, car vous pourriez rencontrer des obstacles, tels que des erreurs d'extraction ou des défis techniques. Pour éviter les problèmes potentiels, il est conseillé de transférer les données à temps dans un environnement où elles peuvent être stockées en toute sécurité. Vous pourrez ainsi les utiliser ultérieurement à des fins d'analyse ou de transformation. En agissant maintenant, vous pouvez vous assurer que vous ne perdrez pas vos précieuses données et que vous serez bien préparé·e pour l'avenir. Découvrez nos recommandations ci-dessous.Lire la suiteBlog
Le marketing de contenu est devenu de la communication (et ce n'est pas une bonne nouvelle)
Le marketing de contenu a-t-il encore du sens en 2024 ? Patrick Severein (Head of Content et stratège) se pose la question.Lire la suiteBlog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Lire la suiteBlog
Intention de recherche - Search Intent
Lorsque vous recherchez quelque chose sur Internet, pour quelle raison le faites-vous ? Souhaitez-vous recueillir des informations, vous renseigner sur un produit particulier ou peut-être acheter quelque chose ? Il va de soi que vous espérez obtenir des résultats qui correspondent le plus possible à cette raison. L'intention avec laquelle une personne effectue une recherche est un facteur crucial pour Google et les spécialistes du marketing.Lire la suiteBlog
Enhance your brand experience with strong content
Do you want to capture your target audience’s hearts? Well, great content is one way to achieve that. After all, positive content experiences are an essential part of the customer experience. They strengthen your brand and increase your growth opportunities. Find out how to build brand loyalty with consistent, quality content.Lire la suiteBlog
The energy transition is enormous, how do you make it personal?
How do you explain the energy transition? iO and Enexis developed a permanent campaign with smart tech and several storylines.Lire la suiteBlog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Lire la suiteBlog
The professional communication dilemma: To email or not during the festive season.
Email campaigns during December are always a challenge. The volume of email increases steadily every month of the year and reaches a peak during the festive season. For example, MailChimp, the leading email service (according to their 2023 annual report) sends no less than 21.3 billion emails in December. Do you want to know how to make sure your festive emails reach your target audiences?Lire la suiteDossier
Dossier: Brands & society
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Dossier: E-commerce
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Dossier: Infinite Opportunities
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Dossier: Cookieless future
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Dossier: Video marketing
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Dossier: Marketplaces
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Dossier: Google Analytics 4
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Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Marketing automation
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Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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24 insights for 2024
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Dossier: Maximize your marketing efforts with HubSpot
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Dossier: The Opportunity Report
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Infinite opportunities: Peter Van Hoecke (Van Hoecke)
According to Peter Van Hoecke (CEO Van Hoecke), the client is always central, especially — in digital transformation. By automating, accelerating, and rationalising processes, you help your clients save time — our most finite and valuable resource.Lire la suiteVideo
Infinite opportunities: Steven Van Belleghem (iO)
Steven Van Belleghem (partner iO) talks about the three main advantages he sees in technology and digital transformation: faster than real-time service, hyper-personalisation, and the ultimate convenience.Lire la suiteVideo
Infinite opportunities: Daan Simonis (Perfetti Van Melle)
Creativity isn't just useful for building a strong campaign — it's essential. Daan Simonis (Global Media & Digital Marketing Director at Perfetti Van Melle) explains why this is the case and how a creative idea has a strong impact, especially on paid media platforms.Lire la suiteVideo
Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Lire la suiteVideo
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentLire la suiteVideo
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Lire la suiteVideo
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Lire la suiteVideo
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Lire la suiteVideo
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in