How strategy, technology and talent come together in the world of Marketplaces
7 novembre 2022
All good things come in threes. The Three Wise Men, the Three Jewels in Buddhism, the trias politica or the three times when a wise person was supposed to thank for the honor before accepting it anyway. Therefore, in The iO Amsterdam Update of Tuesday, September 13, we focus on three crucial elements, which together play a determining role in the success of the fast-growing phenomenon of marketplaces: strategy, technology and talent.
It is evident that former Formula 1 driver Robert Doornbos told us in a compelling way that these three conditions are inextricably linked to each other in order to be able to hold your own at all in the extremely fast world in the ultimate top of motorsport. But strategy, technique and talent are also decisive to regain control of your brand, develop innovativeness or be pan-European successful. Sandra van der Meijs, John Lin and Stef Caris each explained how they put that into practice with Pokon Naturado, bol.com and Philips Domestic Appliances, respectively.
Still want to check out the presentations?
You can! Sandra van der Meijs (iO), John Lin (bol.com) and Stef Caris (Philips Domestic Appliances) have made their presentations available.
View Sandra's presentation on Pokon Naturado > download here
View the presentation by John Lin (bol.com) > download here
Watch the presentation by Stef Caris (Philips Domestic Appliances) > download here
- Digitale marktplaatsen zijn niet meer weg te denken uit het e-commercelandschap. Ze zijn een dagelijks speelveld voor merken, distributeurs en resellers in de digitale wereld. iO marketplace-specialisten Herman Maes en Jorge Braun gidsen je door deze fascinerende tak van moderne e-commerce, via sessies voor toekomstige én actieve marketplace sellers.
Marketplaces are a must for every consumer brand (even if you don't sell on one)Marketplaces such as bol.com and Amazon have assumed an influential position in a very short time, gaining influence on how and where consumers do their shopping. Some brands have good reasons not to want to sell on marketplaces. But even then, you need to have a presence there as a brand.
A world of e-commerce inspiration during Webwinkel Vakdagen 2022Whether e-commerce is still unexplored territory for your company or you want to grow your business (faster) in 2022. Everyone in your industry wants to get ahead by using e-commerce. Whatever your ambitions, the Webwinkel Vakdagen (Webshop Trade days) will offer you knowledge and inspiration on the most relevant trends and developments in e-commerce. We look forward to meeting you on June 29 or 30 during the Webwinkel Vakdagen 2022! Want to get inspired in advance? Download our e-commerce whitepaper.
Sell & advertise on AmazonMost of us know Amazon only from using it as a customer. However, the platform also offers merchants various opportunities to sell and advertise their products. This way, you reach not only the American market, but also the European market. In this white paper (in dutch) we will tell you more about the possibilities of the platform.
Sell & advertise on bol.comMost of us have probably already ordered a product or two at bol.com. But the platform also offers merchants interesting opportunities to sell and advertise products, in Belgium and the Netherlands. In this white paper we will tell you more about the possibilities of the platform.
Are online (3D) product configurators already boosting your sales?Product configurators are already an established part of many sales processes. Just think of interiors, furniture, cars and personalised (luxury) products. But did you know that you can use product configurators and 3D visualisation to boost your sales processes? It’s not just an added bonus, or technical wizardry that’s just there to impress, but real technology that converts leads.
‘Amazon BE is a wake-up call for Belgian e-commerce’Amazon’s arrival is no surprise – it’s the final Belgian chapter for Jeff Bezos’ ecosystem. The question was never if, but when we would be next – and it’s our turn right now. This clandestine Amazon announcement forces Belgian entrepreneurs to make an important e-commerce decision – one that could decide what the digital marketplace landscape will look like.
Marketing automationGrâce à un déploiement intelligent de la plateforme de marketing automation Selligent, iO a aidé la marque de vêtement à mener une stratégie digitale réussie.