Dossier: Personalisation

En bref

The more personal the experience, the better - right? This also goes for our digital experiences on websites, apps, and other online platforms. Personalisation improves the visitor’s experience and conversion rates. It is a powerful tool - with specific challenges - and for many organisations an interesting next step, provided the basic conditions are met. Read all about these and everything else we know about marketing personalisation in this dossier.

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