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How Google’s new competitors will impact your strategy in 2023
Keeping Up with Google and Other Search Spots in 2024
Even though Google is still the big player when we talk about where people go to search for stuff online, in 2024, there are other places catching up that are worth paying attention to.
For example, if you're looking to buy or sell used clothes, you might go straight to an app like Vinted instead of Google. And if you're after second-hand books, you might check out a site like Books in Belgium.
ChatGPT has become a favorite spot for asking complicated questions or getting help with writing, areas where Google used to be the first stop. Then there's Bing, which has gotten really good at using AI to give you better search results, thanks to Microsoft putting some serious tech into it. So, if you want to make sure people find your website or your online shop, it's smart to think about these other places too.
For product/purchase related searches, we see more users starting their searches on Bol.com or Amazon.com. Visitors access product pages directly, read reliable reviews and can buy - logged in or via the app - with one click. SEO tactics like keyword research and optimisations can also be used on these platforms.
Video content searches start with YouTube or for Gen Z, on TikTok. Because making a good video is a bit more complicated than writing a blog, there’s less competition, and that can be a big advantage for certain keywords.
By making your content fit well with these different spots, you can reach more people, make your online presence stronger, and get more folks interested in what you're offering. This way, you're not just sticking to one place but spreading out to where your audience might be hanging out.
"Search Engine optimisation goes beyond Google Optimisation."
Use of AI as a search tool in 2024
The integration of AI in SEO transcends traditional content creation, offering unparalleled opportunities for personalized and dynamic search experiences. Google's nuanced stance on AI-generated content, emphasizing quality over the mode of creation, mandates a sophisticated use of AI tools. Leveraging AI for content optimization, from generating insightful FAQs to crafting compelling narratives, can significantly enhance search rankings. Moreover, AI's predictive capabilities enable marketers to anticipate search trends and consumer behaviors, allowing for proactive strategy adjustments.
How to integrate AI in your SEO strategy
Google's response has evolved with these developments. Where AI generated content was once explicitly discouraged by Google, today this is no longer the case. In fact, Google now claims that they look primarily at quality, regardless of whether the texts were written by a human or a machine.
The best way to approach quality concerns with AI is to use the so-called "Human in The Loop" strategy: robots that assist people instead of replacing them. Just as the combination of chess computer and human chess player surpasses the capabilities of just a chess computer, a good copywriter together with AI will always produce a better, more effective text than AI alone.
Generated GPT text is already at the level of the average student, which has created new challenges in education. The level of a professional copywriter is (for now) still a bridge too far for AI models. And even if you use a language model, you still have to formulate the prompt well and do post-production processing. Copywriters are not being replaced by AI. It’s just like after the invention of the typewriter and word processing software, they have gained a new tool.
For example, we already used AI to generate FAQ questions based on texts. Because making space for frequently asked questions on your website, helps to raise your Google score. Precisely because we can do this work with the help of AI, we are freeing up time to invest in other aspects of the SEO strategy. Because make no mistake, in the face of so much competition, your texts have to be very close to perfection to score in Google.
Perform even better in search results
SEO is everywhere and vital for the modern marketer. We will help you get started with this complete SEO guide.
Predictive Search and Consumer Behavior in 2024
Understanding Future Searches and What People Want
Lately, we've seen how big events can change what people look up online. Take energy prices, for example. When they started going up, more and more people began searching for information about them. This shows us how closely what happens in the world is connected to what people search for on the internet.
This change in what people search for can also tell us a lot about what they might buy next. For instance, before a new movie comes out, the number of searches about it can give us clues about how popular it will be at the box office.
So, when we notice that the way people search for things is changing, it means their needs are changing too. And knowing this can help us make better marketing plans that really speak to what people are looking for.
How to Keep Up with What's Trending in Searches
To stay ahead and really understand what's getting popular, you can look at data from tools like Google's Search Console, the Keyword Planner, and Google Trends. This mix of tools can show you when a topic that wasn't getting much attention before is starting to get hot. This insight is super helpful not just for making your website better, but also for shaping your overall marketing plan.
And how do you get ahead of your competitors with this info? By using what we call predictive SEO. This means you're able to guess which topics will get popular before they actually do. This way, you can be one step ahead, ready with great content that meets these emerging interests.
Longer keywords in question form
A trend we are already aware of. Keywords are being searched for more often and for longer periods of time. It is a trend that has already been cautiously noticed in recent years and that advance will likely continue.
Linking SEO to business goals
Companies will have to take rising costs into account in 2024. Prioritisation of the SEO adjustments that deliver real business impact is essential. If you run a website through an SEO tool, you're guaranteed to get an extensive list of potential SEO issues and fixes. But they often get lost in the backlog. SEO professionals will have to demonstrate or justify the proven business value and impact of changes to SEO.
It is also wise to look further into search volume when selecting keywords and search volumes and adapt your SEO content strategy to your business goals. Feasibility, matching with the target group and how your result will look on the results page (the SERP) is essential. Optimising a keyword in a text where four ads, a snippet and a video all score above the fold, will not boost your business.
You can check quickly whether your content is working or not. Instead of a fixed defined annual plan, it is wise to free up time and space to carry out experiments. Depending on the results, you can implement more or fewer of those optimisations. You have to measure the impact accurately – using a dashboard that combines all data sources and relevant keywords.
Or, as the iO CEO Pieter Janssens puts it: " More than ever, it comes down to smart data use throughout the organisation, even for creative copywriters".
Search as a strategic factor
SEO is more than tactics. It's also so much more than building a website and using tricks to rank better in Google. If you really want to improve your ranking with SEO, it happens on a deeper level.
For example, an SEO strategy should answer the question "How can I give my clients exactly what they are looking for, while delivering a positive impact for the business"? It is important to monitor search behaviour and be present on platforms other than Google and to make your business impact clear. This helps your Google results, and your customers and your business. An end-to-end partner with SEO expertise can offer you the best support with this.
The AI era, also in SEO?
Just as AI changed the landscape in other creative disciplines, it looks like SEO will be next in line in 2024. SEO copywriters have a new tool to increase findability and search terms and search behaviour are more predictable than ever today. However, you cannot achieve a successful marketing strategy in 2024 without human expertise. Human in The Loop - today and tomorrow.
Jens Michiels
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Le propane en tant que source d'énergie avait besoin d'être reconnu, plus particulièrement par tous ceux qui vivaient hors réseau. Nous avons géré cela pour le spécialiste du gaz Primagaz, avec des campagnes créatives à 360° - à la fois en ligne et hors ligne. Découvrez l'article !Découvrez ce case en détailBlog
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Webinar: Life after Universal Analytics
Universal Analytics, Google Analytics 4's predecessor, will stop collecting data on 1 July 2023. That is what Google recently announced. In this Dutch webinar Glenn Weuts, Head of Marketing Technology at iO, explains what exactly will happen and how to best prepare for a migration to a new analytics platform.Lire la suiteWebinar
Webinar: Life after Universal Analytics
Universal Analytics, Google Analytics 4's predecessor, will stop collecting data on 1 July 2023. That is what Google recently announced. In this English webinar Glenn Weuts, Head of Marketing Technology at iO, explains what exactly will happen and how to best prepare for a migration to a new analytics platform.Lire la suiteWebinar
Webinar: the future of data-driven content strategy
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How to tackle the top 10 challenges in sales and marketing
The digitalisation wave has helped many organisations with their online presence. But at the same time, this wave has also brought several crucial problems to the surface within sales and marketing. In this webinar(in Dutch), we look at the 10 most common sales and marketing challenges and give you concrete next steps to solve them.Lire la suiteWebinar
Modern sales and marketing with HubSpot
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Webinar: Make your B2B customer acquisition strategy digital and authentic
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Webinar: Alternatives for Google Analytics 4
Google Analytics 4 is the undisputed king of analytics platforms. Still, alternative tools are increasingly finding their way into organisations — thanks to different features, a greater focus on privacy, or better customer support. Want to know more about the analytics landscape of 2023? In this webinar, Glenn Weuts (Head of Marketing Technology at iO) takes you into the wonderful world of web analytics. That way, you will soon be able to make an informed choice that perfectly suits your needs.Lire la suiteWebinar
INBOUND 23 recap: a customer-centric approach in the age of AI
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Crucial for your marketing in 2024: Google Consent Mode V2
The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.Lire la suiteWebinar
SEO & TikTok: the dynamic duo for digital success
From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information. Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy.Lire la suiteWebinar
Webinar: Increase your online impact with strategic SEO
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Event-triggered multichannel marketing
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Get started with marketing automation
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5 easy steps towards improved webshop conversion
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HubSpot: driving growth and innovation in your organisation
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Getting started with Google Analytics 4
Universal Analytics, the older brother of Google Analytics 4, will stop collecting data in July 2023. In other words: marketers will need to find an alternative. In this whitepaper, we discuss the most recent version of Google's data analysis tool: Google Analytics 4. With Google Analytics 4, Google is committed to scalability, privacy-centric measurement, machine learning, and expanding the integration features of the platform. This makes the latest version of GA fully future-proof — as will you be, after reading this whitepaper.Lire la suiteWhite paper
5 common challenges in life sciences marketing
Given its vast expertise in the digital sphere of the broader life sciences industry, iO has identified 5 critical - but all too common - pitfalls that prevent your company from using digital marketing as a true business accelerator.Lire la suiteWhite paper
All about inbound marketing with HubSpot
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Alternatives to Google Analytics 4
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Performance marketing is a branch of marketing where you focus on results. Which results? How can you measure it and - more importantly - how do you achieve it? This is different for every organisation, but the potential of performance marketing to deliver results? That’s universal. The efficient combination of leads, sales and targets is crucial.Lire la suiteWhite paper
Break silos between sales, marketing and operations with Hubspot
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Whitepaper: How to unburden your business with ‘first time right’ marketing execution
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2020 and 2021 have been chaotic, to say the least. For digital marketers, 2022 is already off to a similar start. An Austrian judge ruled that the use of Google Analytics violates the GDPR. Considering that the tool has a market share of 85.2%, this has caused a lot of panic in the industry. However, before we start making rash decisions, it's time to look at the facts. Put all of those ideas of throwing your entire analytics stack out the window aside, sit down and read this.Lire la suiteBlog
Stronger together: the synergy between SEO and SEA
Is your organisation thinking about search marketing? Are you finding it difficult to decide between SEO and SEA? Often the combination of SEO and SEA is presented as an either/or story, while in fact, they both perform better when they work together. There is always a possibility that there will be conflicts between Search Engine Optimisation and Search Engine Advertising, but they can also reinforce one another. Together they can help you to achieve your goals: optimal digital visibility and findability. The only difference is how you approach it. If you want to find out more, you are in the right place.Lire la suiteBlog
Life after Universal Analytics
Universal Analytics will stop collecting data on 1 July 2023. This was recently announced by Google. Users with a paying license get 3 extra months — for them, the data collection stops on 1 October 2023. As a result, many companies are sounding the alarm.Lire la suiteBlog
Sell smarter with B2B buyer personas
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Tout évolue, y compris le marketing et l'analytics. Par exemple, le server-side tracking (une ancienne technique de mesure) connaît actuellement un véritable regain d'intérêt. Cette technique vous aide à collecter des données sur vos clients en ligne. Le server-side tracking au lieu du client-side tracking. Chez iO, nous savons que les données sont essentielles pour obtenir des informations, améliorer l'expérience de vos utilisateurs et optimiser votre ROI. Mais comment collecter des données de manière fiable alors que de plus en plus de navigateurs interdisent les cookies tiers ? La méthode traditionnelle de collecte de données, le client-side tracking (suivi côté client), est de plus en plus limitée en raison des préoccupations liées à la protection de la vie privée et des restrictions imposées par les navigateurs. Le server-side tracking (suivi côté serveur) constitue la réponse à ce problème. Dans cet article de blog, nous vous en disons davantage sur les avantages et les inconvénients du server-side tracking, sur la manière de le mettre en place vous-même, sur les bonnes pratiques à adopter et sur son coût.Lire la suiteBlog
Are you putting off migration to Google Analytics 4? Choose digital migration today
With Google Analytics 4 (GA4), it's time for the latest chapter in the Google analytics saga. The next instalment? 2023 – when universal analytics data collection will finally end for good. Interesting times for marketers and marketing managers. You’re better off starting the migration to GA4 today than putting it off until tomorrow. Read on to find out more about why you should start migration to GA4 today.Lire la suiteBlog
The end of advertising cookie brings opportunities
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How to develop a first-party data strategy in 4 steps
The digital landscape is in constant motion. We’re in the midst of one of the biggest shifts of the last couple of years. The days of third-party cookies are numbered, consumer expectations keep changing, and data collection and privacy regulations are becoming more strict by the day. Some parts of the industry are sitting idly by, for now, but we believe that now is the best time for organisations to act. Start developing a strong first-party data strategy now, and get a head-start on your competition.Lire la suiteBlog
Établissez des relations solides avec vos clients grâce à HubSpot
Comment un outil CRM peut-il vous aider à construire des relations plus fortes et de meilleure qualité avec vos clients ? En rendant leur expérience, tout au long de leur parcours, aussi fluide que possible. Pour y arriver, les départements marketing, vente et service client doivent travailler ensemble. Tout cela est possible avec un outil comme HubSpot. Steven Van Duyse (iO) et Anneleen Boullart (InSites Consulting) vous en disent plus dans cet article.Lire la suiteBlog
What makes a successful self-service portal?
A self-service portal is a great way to offer your customers better service and set up your sales processes more efficiently. We explain what a self-service portal is and what you need to make it a success.Lire la suiteBlog
Everything on B2B self-service portals
An online environment to place orders, contact customer service and searching information is a given in B2C. Luckily, we also see an increasing number of B2B companies investing in these kinds of portals. We’ll explain what a B2B self-service portal is and what the benefits for both companies and customers are.Lire la suiteBlog
Investing in a self-service portal? There are 3 clear benefits for your business
Does your organisation spend a lot of time providing your customers with information and support about services? For example, scheduling delivery or maintenance appointments, contract management, changing customer data or taking orders? In most cases, these common interactions are all related to information that is connected to your services or products. And it is precisely these interactions that you can digitise effectively in a self-service portal.Lire la suiteBlog
Local SEO: optimise your online visibility
Local SEO is local search engine optimisation, a marketing technique that ensures that your company is found easily when potential customers search with local search intention. Local SEO is becoming more important and is therefore a huge opportunity for retailers with multiple physical locations.Lire la suiteBlog
Search engine marketing in 2023: key trends
What are the trends in search engine marketing in 2023? What should we look out for when machine learning takes over part of our work? We list three notable trends and provide some best practices.Lire la suiteBlog
Data & Intelligence : pas de place pour l’émotion en salle de réunion
Les données jouent depuis longtemps un rôle crucial pour mesurer l’efficacité des stratégies marketing et commerciales, ou pour identifier leurs échecs. Pourtant, dans de nombreuses réunions, les discussions sur les raisons de ces échecs et sur les changements à opérer se font encore sur la base d’intuitions. En éliminant l’émotion des prises de décision, marketing et ventes gagnent en efficacité. Autrefois, les stratégies étaient fondées sur des résultats passés. Aujourd’hui, nous avons atteint un niveau élevé de prédictibilité. Le marketing digital n’a jamais été aussi proche de la certitude.Lire la suiteBlog
7 essential insights to help you determine your marketing budget for 2025
In the ever-changing world of marketing, it can be challenging for CMOs to determine the correct marketing budget. The economic landscape and technological advances in the marketing industry calls for a new approach to budgeting. In this article, we share seven marketing budget insights, with recommendations for how to determine your budget for 2025.Lire la suiteBlog
HubSpot announces new Sales Hub and CRM features at INBOUND 23
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9 conseils pour créer la campagne de Noël idéale pour votre marque
Vous les entendez ? Écoutez bien, les chants de Noël sont bientôt là. Sérieusement : Noël approche. D'ailleurs, pour moi, Noël a déjà commencé. Alors que j'écris cet article depuis mon hamac, à la fin de mes vacances en Provence, je pense déjà aux sapins, à la neige, aux belles tablées. Et, bien sûr, à la manière de tirer profit de Noël, qui est traditionnellement la période commerciale la plus chargée de l'année. Mais comment assurer le succès de la campagne de Noël de votre marque, et faire en sorte qu'elle se démarque de toutes les autres ?Lire la suiteBlog
We analysed 97,474 Google Business Profiles and here's what we found
In 2020 we published "The 2020 Local SEO Benchmark Report". Our analysis of the state of local SEO in the Dutch retail sector. At the time, our conclusions were not too positive. About 75% of all business listings were incorrect or incomplete, less than 26% of retail chains had made a Google post, and only 8% answered reviews and customer questions. Now, three years later, we've mapped the state of local SEO again, but this time we’ve expanded the scope of our analysis covering 36 cities in the Netherlands and Belgium, divided into 14 different industries. In total, we collected and analysed data from nearly 100,000 business locations and over the last few months, we have analysed the results and are proud that we can now share the report and the most important findings. Let's dive into the key insights...Lire la suiteBlog
2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance
It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Lire la suiteBlog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Lire la suiteBlog
4 conseils pour élaborer un plan de mesure efficace
De plus en plus d'organisations souhaitent mesurer avec précision le retour sur investissement des plateformes digitales. Mais comment élaborer un plan de mesure efficace ?Lire la suiteBlog
Pourquoi le Google Consent Mode V2 est indispensable au marketing en 2024
Le monde du marketing ne cesse de se transformer, avec de nouvelles mises à jour ou de nouvelles règles en permanence. C'est un monde qui oblige les entreprises à évoluer avec lui. Un changement récent de cette organisation inclut, entre autres, que le mode de consentement de Google doit recevoir une mise à jour d'ici mars 2024 afin d'améliorer la protection de la vie privée des utilisateurs. Prenons par exemple la loi sur les marchés numériques. Cet instrument législatif européen réglemente les plateformes numériques en créant des règles. Une récente modification législative prévoit notamment que le mode de consentement de Google doit être mis à jour d'ici mars 2024 au plus tard afin de mieux protéger la vie privée des utilisateurs.Lire la suiteBlog
Bing : un nouveau moteur de recherche pour toucher votre public cible
Google est le leader incontesté du marché des moteurs de recherche, et le restera probablement pendant un certain temps. Cependant, pour ce qui est des requêtes de recherche, on observe récemment un challenger à ce monopole : Bing de Microsoft. Au cours des derniers mois, Bing a fait des progrès considérables, passant de 1 requête sur 20 à près de 1 sur 5. Cette influence croissante et la part de marché de Bing sont des éléments à prendre en compte dans vos stratégies digitales. Vous pouvez ignorer 5 % de vos visiteur·euse·s potentiels, mais ignorer 18 % des requêtes qui mènent à votre entreprise pourrait être néfaste pour vos résultats.Lire la suiteBlog
3 idées précieuses sur le SEO de Friend of Search 2024
En tant que spécialiste du SEO, j'ai eu l'occasion d'assister à Friends of Search, une conférence renommée sur le SEO et le SEA à Amsterdam. L'événement attire au moins 600 visiteurs par an et garantit des conférences inspirantes, une cérémonie de remise de prix et un moment de networking. J'ai été immédiatement impressionné par l'expertise internationale présentée par les autres participants lors de cette onzième édition, qui s'est tenue le 21 mars 2024. Découvrez 3 informations précieuses sur le SEO qui m'ont marqué.Lire la suiteBlog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Lire la suiteBlog
6 conseils pour rester concentré·e dans un paysage MarTech fragmenté
Naviguer dans le paysage MarTech en pleine expansion peut se révéler déroutant, mais avec une stratégie claire et une approche ciblée, vous pouvez construire un stack MarTech efficace qui booste vos succès marketing.Lire la suiteBlog
From a brilliant seasonal whodunnit, to cringe-worthy singing oven mitts: here’s the very best (and worst...) Christmas commercials of 2024.
It's the most wonderful time of the year again! Christmas! Or no, better still: it’s time to feast our eyes on the spectacular (British) Christmas commercials. They’ve released a tidal wave of clichés (snow, turkey, tears, Santa Claus/women in all shapes and sizes and gifts, lots of gifts). What’s striking about this year: the brands you expect a lot from are disappointing (spoiler 1: Disney...) (spoiler 2: John Lewis...) and brands that you don't expect much from after years of misery and gloom, excel (spoiler 3: Etsy). Let’s get into the festive spirit with 2024’s Christmas offerings.Lire la suiteDossier
Dossier: SEO strategy
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Dossier: Successful marketing budgets and plans
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Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Lire la suiteVideo
Infinite opportunities: Leslie Cottenje (CEO Hello Customer)
The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.Lire la suiteCase
Une stratégie de marketing automation intelligente pour Hyundai
À l'aide de SharpSpring, nos experts ont développé un stratégie de marketing automation intelligente pour une base de donnée unifiée avec des profils clients complets.Découvrez ce case en détailCase
La personnalisation : un boost tangible du chiffre d'affaires
Nous avons augmenté la conversion et le chiffre d'affaires du webshop de Verf.nl grâce à une solide stratégie de personnalisation.Découvrez ce case en détailCase
Comment rester pertinent dans un monde qui se digitalise rapidement ?
Dans un marché concurrentiel, il faut agir vite. Découvrez comment nous avons mis en place une stratégie publicitaire optimale avec JBC.Découvrez ce case en détailCase
Comment faire évoluer une stratégie de génération de leads grâce au marketing d'affiliation ?
Une stratégie de marketing d'affiliation réussie génère des leads et des conversions. Découvrez comment nous avons mis la théorie en pratique, avec succès, pour Philips.Découvrez ce case en détailCase
Comment inciter à s’engager dans la transition énergétique en tant que gestionnaire de réseau ?
Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.Découvrez ce case en détailCase
Comment une nouvelle image de marque a-t-elle contribué à renforcer la position de l'entreprise sur le marché ?
Pour Prowise, spécialiste des écrans interactifs et des logiciels éducatifs, iO a conçu un nouveau site web WordPress complété par une nouvelle voix de marque et un nouveau texte.Découvrez ce case en détailCase
Transformation de l'aéroport national belge
Brussels Airport : découvrez dans ce case comment iO est devenu une véritable extension de l'aéroport.Découvrez ce case en détailNos expertises
Entretenez vos relations clients avec une stratégie CRM et de fidélisation solide l iO
Personnalisez vos relations grâce aux outils appropriés. iO vous aide à développer et optimiser votre stratégie CRM et de fidélisation.Lire la suiteNos expertises
Élaborez une stratégie marketing qui fonctionne
Atteignez vos objectifs avec une stratégie marketing solide et bien pensée. Nos experts sont là pour vous ouvrir la voie sur le succès de votre entreprise.Lire la suiteNos expertises
Branding & marketing strategy: tell your brand story convincingly
Take control of your brand story with a sophisticated brand and marketing strategy. Power to the people, right? Get to know iO's take on things.Lire la suiteNos expertises
Convaincre vos clients et employés grâce à votre proposition de valeur l iO
Découvrez comment les organisations avec une value proposition claire pour leurs employés et leurs clients (CVP & EVP) renforcent leur position. Nous sommes ravis de vous y aider.Lire la suiteNos expertises
Plan de communication digitale et image de marque
Chez iO, nous vous aidons à définir le bon plan de communication digitale et à établir une image de marque forte afin toucher le bon public cible.Lire la suiteNos expertises
Le marketing digital, pour une croissance en ligne mesurable l iO
L'expertise en marketing digital de nos spécialistes s'appuie sur une stratégie et des données claires. Découvrez comment nous vous aidons à booster votre business.Lire la suiteNos expertises
Audit médias & performance : où en est votre marketing à ce jour ? l iO
Du contenu à la publicité en passant par les outils de tracking : avec un audit médias & performance, nos experts vous guident pour votre prochaine étape dans le monde digital.Lire la suiteNos expertises
A better position in Google results with SEO
Our SEO experts make sure you are found online — by both people and robots.Lire la suiteNos expertises
Request a Local SEO (LSO) Opportunity Scan
Stay ahead of your competitors by focusing on Local SEO. Request a Local SEO (LSO) Opportunity Scan and discover where your optimisation opportunities lie.Lire la suiteNos expertises
Boostez votre croissance digitale grâce à l'e-commerce et au marketing transactionnel I iO
Nos experts accompagnent vos (premiers) pas dans l'e-commerce grâce à leur expertise commerciale et technologique. Nous vous conseillons sur les plateformes, marketplaces, intégrations et systèmes de paiement.Lire la suiteNos expertises
De meilleurs résultats en ligne grâce à notre analyse de contenu | iO
Analysez vos textes web, vos images et vos canaux en ligne d'un point de vue SEO, intelligibilité, structure, accessibilité et orientation vers l'utilisateur.Lire la suiteNos expertises
Copywriting et rédaction web pour un meilleur classement Google
Un contenu accrocheur, impeccable et sur mesure grâce aux copywriters et rédacteurs web d'iO. Élargissez votre portée, captivez vos lecteurs et augmentez votre taux de conversion.Lire la suiteNos expertises
Dashboarding & visualisation: draw correct conclusions from data
Dashboarding and visualisation are simple ways to keep your stakeholders up to date with your marketing achievements. Learn to understand your data.Lire la suitePresse
iO donne de l’éclat à la Couleur de l’Année d’AkzoNobel « Tendre Cocon »™
Dans la phase de préparation, les experts en marketing digital d’iO se sont penchés sur l’optimisation des flux de la campagne sur et entre les pages web, les campagnes emailing et les applications mobiles.Lire la suitePresse
iO named the most customer-focused digital agency in the Netherlands
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iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
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iO appoints Marco Merola as Managing Director on Campus Herentals
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iO launches magical end-of-year campaign for Brussels Airport
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Manna boosts brand awareness with a wink
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Lidl Belux selects blended agency iO as digital partner
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How can you strengthen your position as a B2B brand
In the past, B2B was too often seen as B2C’s little brother, but nothing could be further from the truth. As is the case for every marketing field, B2B has gone through quite the evolution. But what does that evolution look like? And does that evolution require a different marketing strategy? In this webinar, we’ll show you what B2B looks like today and how you can distinguish your brand from the competition with your marketing strategy.Lire la suiteWebinar
Navigating the iOS 17 update for marketers
Are you ready to navigate the ever-changing digital world and stay ahead of your competition? Join us for an exclusive webinar where we'll dive deep into the implications of the iOS 17 update for marketers like you.Lire la suiteWebinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.Lire la suiteWebinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Lire la suiteWebinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Lire la suiteWebinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Lire la suiteWebinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Lire la suiteWhite paper
How do you target the untargetable? Approaching Gen Z
Gen Z is known as the most inaccessible generation ever. For brands and their commercial messages, at least. Gen Z grew up in the digital world, and the average member of Gen Z has a strong radar for brands with misleading messages or brands that communicate inauthentically.Lire la suiteWhite paper
The journey towards superior email deliverability
Every business that uses email marketing in its strategy to reach a target audience wants to get a spot in the target audience’s inbox. But spam has become such an overwhelming part of email traffic that it’s become more difficult to get past Internet Service Providers and Mailbox Providers. That’s why an email marketing strategy needs to focus on email deliverability.Lire la suiteWhite paper
Interactive video for the static marketer
Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.Lire la suiteWhite paper
How to succesfully sell and advertise through Amazon Belgium & The Netherlands
Selling through Amazon? Here’s how to become successful Amazon is deeply ingrained in today’s digital retail landscape: you can buy and sell almost anything there. For merchants, Amazon offers a unique opportunity to rapidly and efficiently expand their markets – even across borders. But how do you start doing that? How will you successfully sell your products through the world's largest e-commerce platform? Well, you can find out how it works in our updated guide, 'Selling and Advertising on Amazon, a Guide for Belgium and the Netherlands'.Lire la suiteWhite paper
Video content in your marketing mix: the definitive guide
Spoiler alert: video is at home in your marketing mix,ideally with its own unique approach – video marketing. Video stands out, you can do a lot with it and the information it carries sticks better. It doesn’t just grab your target group’s attention, it also has an inherent credibility. For these reasons and more, video offers endless possibilities and should be more than 'just' an element in your content marketing strategy.Lire la suiteWhite paper
The ultimate end-of-year guide (with checklist)
With cyber week (starting Friday, Nov. 29) and the end-of-year period upon us, there are some great opportunities ahead to give sales another boost, whether you're in B2C or B2B. With this guide and checklist of no less than 61 pages (!), we help you fine-tune your marketing, communication and advertising strategy so that you catch the eye of your target audience. With this guide & checklist, compiled by our +2000 experts from different departments, you'll roll out the digital red carpet for your customers in the year-end period. Download it now.Lire la suiteWhite paper
The significance of data in digital marketing
Data help the marketeer implement digital marketing techniques in customer communication. But how do you use that data, exactly? And how can you enjoy the full force of data? In this whitepaper, we will show you how to optimise your customer and prospect communication through segmentation and personalisation. Moreover, we’ll show you how AI supports these processes.Lire la suiteWhite paper
The complete SEO guide
SEO, or Search Engine Optimisation, is omnipresent and indispensable to the modern marketer. Because paid ads are fleeting, because you always want to findable, or because up to 80% of internet users don’t look beyond the first page of search results. This includes a wide range of factors, from your website structure to the content and links.Lire la suiteWhite paper
No more marketingcookies: calculate the impact on your sales and visitors
Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss. Go directly to the calculator via the button below or scroll down for more background information.Lire la suiteWhite paper
How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase? In this whitepaper, we help you out.Lire la suiteWhite paper
Why email marketing still works
Whether you’re a small business or a large multinational, it’s worth considering email marketing.Lire la suiteWhite paper
Creativity – how to stand out in B2B communication
Creativity in B2B communication is an important way to engage and connect with your audience. The era of the pure sales pitch is long gone, and today B2B communication is also looking for new ways to add value in the long term. Creativity builds the bridge between story, feeling and individuality. And this translates into positive business results.Lire la suiteWhite paper
Composable Commerce: hype or here to stay?
The world of online commerce is becoming increasingly complex. Businesses need to be able to create appropriate and unique customer journeys across multiple channels. But this is proving to be quite a challenge for those still using traditional commerce platforms. Luckily, the world of online commerce is also constantly developing. When new and greater challenges arise, fresh solutions are created. Solutions like composable commerce.Lire la suiteWhite paper
Building brands with content
Brands are built with advertising, and content then adds depth to the brand, right? Not if you ask Aart Lensink. As a content expert, he helped several brands tell strong stories, and now he's sharing his knowledge on building brands with content in this e-book— packed with examples and with a concrete step-by-step plan.Lire la suiteWhite paper
Increase your webshop turnover
Webshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.Lire la suiteWhite paper
Get more revenue from Google Shopping with Google CSS Managed Service
In 2017, Google was fined €2.4 billion by the European Commission for abuse of power. The internet giant was pushing comparison websites (Comparison Shopping Services, or CSS) lower in search results with Google Shopping. That fine was bad news for Google, but good news for organisations looking to make more online sales.Lire la suiteWhite paper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Lire la suiteWhite paper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Lire la suiteWhite paper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Lire la suiteWhite paper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Lire la suiteWhite paper
Make ecommerce more personal and tangible using online configurators
Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.Lire la suiteWhite paper
7 essential steps to build an effective MarTech stack
An overwhelming array of marketing technology choices often leads to a fragmented and inefficient MarTech stack. Discover how to optimise your stack, strengthen integrations, and build a future-proof MarTech strategy.Lire la suiteBlog
Strengthening your B2B brand
In the past, B2B was regarded as the smaller, less interesting brother of B2C. Now we know better. Today we'll show you how you can make a difference as a contemporary B2B brand and get the edge on your competitors.Lire la suiteBlog
Boost your SEO with structured data
How Google presents search results has changed a lot in recent years, with an increase in the use of snippets and rich results. The addition of structured data to your content helps Google to understand your website better. That improves your score and gives you more chance of achieving a place at the top of the search results. In this blog iO experts explain how you can make structured data work for your organisation.Lire la suiteBlog
Balancing your budget between brand building and performance marketing has never been more important
In our work with clients we see that there’s an increasing focus on effective, goal-oriented marketing communications. Data dashboards that show ‘more conversions’ and ‘more sales’ at a glance are preferred when reporting to the boardroom. But this carries a risk too. It might be a good time for brand managers to ask themselves: are the most obvious tactics also the most impactful ones?Lire la suiteBlog
Opinion piece: Is ChatGPT the key to creative success in the digital era?
Artificial intelligence is nothing new under the sun. We ask our smart speakers what the weather’s like today, use smart translators and let algorithms decide our choice of entertainment. The general public is clearly ready to accept AI as an everyday part of life. One example of an AI tool that is becoming increasingly popular is ChatGPT.Lire la suiteBlog
Predictive SEO: not a crystal ball, but more engaged visitors
Content experts have a challenging task: to map out, plan, create, and distribute content. That may sound simple, but there are still a lot of factors to consider — with the result that not every piece of content they publish attracts the number of visitors it deserves. Predictive SEO can give content the boost it deserves.Lire la suiteBlog
The importance of e-commerce for B2B
As of 2022, 65% of B2B companies conduct their business exclusively online. In addition, last year—for the first time ever—organisations sold more online than through personal sales. It is therefore about time for your B2B company to move towards—and reap the benefits of—a digital story. Discover the difference e-commerce can make in a B2B context.Lire la suiteBlog
What's in a name: how to choose an iconic brand name
A strong brand identity begins with a strong brand name. So determining your brand’s name has a major impact on your success as a company. How then do you come up with a name that conveys your brand values and feels like a household name to consumers? Discover how our research and creation can help you anchor your new name in your customers' hearts.Lire la suiteBlog
5 enseignements à tirer d’une recherche sur les mots clés
Il est recommandé de décrire le plus précisément possible chaque produit que vous vendez ou service que vous proposez sur votre site Web afin que votre groupe cible sache exactement ce que vous pouvez faire pour lui. Pour être sûr que les pages de votre site web sont pertinentes, le mieux est d’effectuer une recherche de mots clés. Voici 5 enseignements que vous pouvez tirer d’une recherche de mots clés, qui démontrent la valeur ajoutée d’une telle recherche pour votre organisation.Lire la suiteBlog
Get the latest updates from iO through our WhatsApp Channel
Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.Lire la suiteBlog
With these new guidelines, Gmail will ensure a safer inbox in 2024
In February 2024, Google and Yahoo's new email guidelines will come into effect. These guidelines have to do with email deliverability and will be made mandatory by Google, unlike now. The guidelines will apply to all emails delivered to Gmail accounts — or, in other words, all emails to gmail.com email addresses and organisations using Google Suite as an email server. In this article, our email experts tell you everything you need to know about the new guidelines.Lire la suiteBlog
Comment créer un nom de marque ou un slogan en 5 minutes (et savoir si c'est le bon)
5 minutes, vraiment ? Cela peut effectivement se faire rapidement... mais à un certain prix. Dans cet article, vous découvrirez comment nous procédons chez iO, vous trouverez des conseils et des astuces à appliquer à votre propre travail et vous comprendrez la valeur ajoutée du facteur humain.Lire la suiteBlog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Lire la suiteBlog
15 Reading, listening, and viewing tips for the holiday season (and Beyond)
The end of December is list time. My colleagues at iO invited me to fill the last square of 24till24 with an inspiring list. December 24 is the last day of work before the Christmas holidays for many. That magical time of the year when the professional merry-go-round comes to a complete standstill. It isn’t just the time for family celebrations, it’s also the perfect moment to curl up on the sofa with a good book, a podcast, or a film. So, get into my personal list of the very best viewing, reading, and listening tips. Slide into the holiday season and keep the boredom at bay. Enjoy!Lire la suiteBlog
Inclusion numérique : comment ne laisser personne sur le bord du chemin
Il y a une fracturee digitale entre les persona que nous utilisons en marketing et la population. En Belgique, l’écart est assez important : près de 50 % de la population est considérée comme numériquement vulnérable. Comment gérer cela en tant qu’organisation ? Comment s’assurer que les produits et services proposés n’excluent personne ? Cet article contient neuf conseils pratiques afin de vous guider vers l’inclusion digitale.Lire la suiteBlog
Building trust in a cookieless era
We all know third-party cookies, a marketer's bread and butter, are leaving the building. The cookieless future was irrevocably set into motion when Google decided to remove them completely by 2024. This presents us with the unique challenge of tracking an audience that does not only demand an excellent experience but is increasingly privacy-conscious, too – quite paradoxical, we know. You’ve probably also heard that first-party data is the way to go. So, how can you turn leads into returning customers and, more importantly, how will you procure their data? We suggest a trust-first marketing approach that focuses on excellent content to establish a relationship with customers and users, making them more inclined to share their data with you.Lire la suiteBlog
3 tendances du marketing de contenu pour 2024
La nouvelle année vient de commencer et les premières tendances sont déjà à nos portes. Plus important encore, les utilisateurs deviennent de plus en plus « libres » : ils se déplacent librement d'un canal à l'autre, à la recherche du contenu qu'ils souhaitent consommer. Il est donc plus important que jamais de garder un œil sur les tendances et d'en tirer pleinement parti. Après tout, elles offrent une occasion parfaite de faire preuve de créativité. Mais à quoi pouvons-nous nous attendre en 2024 ? Dans cet article, nous examinons trois tendances que vous pouvez commencer à utiliser immédiatement.Lire la suiteBlog
Les six tendances digitales et marketing pour 2024
L'essor de l'IA, les bouleversements du paysage des médias sociaux et la fin des données tiers... le moins que l'on puisse dire, c’est que 2023 fut une année tumultueuse. Mais, en 2024, les spécialistes du marketing et leurs organisations sont aussi confrontés à des défis de taille. Découvrez les six tendances digitales et marketing qui domineront cette année et, surtout, comment les aborder avec succès.Lire la suiteBlog
Export des données historiques - Universal Analytics
Date limite pour l'exportation depuis Universal Analytics : 1er juillet 2024. Après le 1er juillet 2024, il ne sera plus possible d'accéder à vos données dans Universal Analytics. Il est donc essentiel de prendre des mesures en temps voulu et de les exporter avant cette date. En exportant les données avant la fermeture de l'accès, vous pouvez conserver des informations précieuses, stocker vos données en toute sécurité et entreprendre tout autre action nécessaire. Il est conseillé de ne pas s'y prendre à la dernière minute, car vous pourriez rencontrer des obstacles, tels que des erreurs d'extraction ou des défis techniques. Pour éviter les problèmes potentiels, il est conseillé de transférer les données à temps dans un environnement où elles peuvent être stockées en toute sécurité. Vous pourrez ainsi les utiliser ultérieurement à des fins d'analyse ou de transformation. En agissant maintenant, vous pouvez vous assurer que vous ne perdrez pas vos précieuses données et que vous serez bien préparé·e pour l'avenir. Découvrez nos recommandations ci-dessous.Lire la suiteBlog
Le marketing de contenu est devenu de la communication (et ce n'est pas une bonne nouvelle)
Le marketing de contenu a-t-il encore du sens en 2024 ? Patrick Severein (Head of Content et stratège) se pose la question.Lire la suiteBlog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Lire la suiteBlog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Lire la suiteBlog
Intention de recherche - Search Intent
Lorsque vous recherchez quelque chose sur Internet, pour quelle raison le faites-vous ? Souhaitez-vous recueillir des informations, vous renseigner sur un produit particulier ou peut-être acheter quelque chose ? Il va de soi que vous espérez obtenir des résultats qui correspondent le plus possible à cette raison. L'intention avec laquelle une personne effectue une recherche est un facteur crucial pour Google et les spécialistes du marketing.Lire la suiteBlog
Enhance your brand experience with strong content
Do you want to capture your target audience’s hearts? Well, great content is one way to achieve that. After all, positive content experiences are an essential part of the customer experience. They strengthen your brand and increase your growth opportunities. Find out how to build brand loyalty with consistent, quality content.Lire la suiteBlog
Budgets marketing 2025 : s’appuyer sur les données ou prendre un pari ?
Établir les budgets de marketing pour l’année à venir : voilà qui donne des maux de tête à beaucoup de spécialistes. Allez-vous reprendre les budgets des années précédentes, même si la technologie évolue à une vitesse fulgurante et que le marketing pourrait être complètement différent demain ? Ou suivrez-vous votre intuition quitte à prendre des risques ? Heureusement, il y a la modélisation des données, qui vous permet d’élaborer un budget étayé et correct, couvrant vos coûts annuels sans aucun problème.Lire la suiteBlog
The energy transition is enormous, how do you make it personal?
How do you explain the energy transition? iO and Enexis developed a permanent campaign with smart tech and several storylines.Lire la suiteBlog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Lire la suiteBlog
The professional communication dilemma: To email or not during the festive season.
Email campaigns during December are always a challenge. The volume of email increases steadily every month of the year and reaches a peak during the festive season. For example, MailChimp, the leading email service (according to their 2023 annual report) sends no less than 21.3 billion emails in December. Do you want to know how to make sure your festive emails reach your target audiences?Lire la suiteDossier
Dossier: Brands & society
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Dossier: E-commerce
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Dossier: Infinite Opportunities
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Dossier: Cookieless future
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Dossier: Video marketing
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Dossier: Marketplaces
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Dossier: Google Analytics 4
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Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Marketing automation
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Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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24 insights for 2024
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Dossier: Maximize your marketing efforts with HubSpot
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Dossier: The Opportunity Report
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Infinite opportunities: Steven Van Belleghem (iO)
Steven Van Belleghem (partner iO) talks about the three main advantages he sees in technology and digital transformation: faster than real-time service, hyper-personalisation, and the ultimate convenience.Lire la suiteVideo
Infinite opportunities: Daan Simonis (Perfetti Van Melle)
Creativity isn't just useful for building a strong campaign — it's essential. Daan Simonis (Global Media & Digital Marketing Director at Perfetti Van Melle) explains why this is the case and how a creative idea has a strong impact, especially on paid media platforms.Lire la suiteVideo
Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Lire la suiteVideo
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentLire la suiteVideo
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Lire la suiteVideo
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Lire la suiteVideo
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Lire la suiteVideo
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Lire la suiteVideo
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Lire la suiteVideo
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Lire la suiteVideo
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Lire la suiteCase
How do you attract more volunteers with a dynamic recruitment campaign?
With this social campaign we got more people interested in signing up as a volunteer, so that De Kindertelefoon can continue to offer a listening ear 365 days a year.Découvrez ce case en détailCase
Comment un audit terre-à-terre a-t-il ouvert la voie aux outils numériques idéaux
Comment un audit terre-à-terre a-t-il ouvert la voie aux outils numériques idéauxDécouvrez ce case en détailCase
Comment lancer une nouvelle marque dans le secteur de la mobilité ?
iO et ARG "nous réparons tout, y compris votre humeur" - une collaboration pour renforcer la notoriété de la marque dans le secteur de la mobilité.Découvrez ce case en détailCase
Comment aidez-vous les expatriés qui se déplacent dans le monde entier ?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Découvrez ce case en détailCase
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok.Découvrez ce case en détailCase
Comment une marque flamande met-elle le pied sur le marché wallon ?
iO aide Torfs, le géant flamand de la chaussure, à mieux se positionner sur le marché wallon et en tant qu'acteur de la mode. Découvrez l’article sur cette collaboration.Découvrez ce case en détailCase
Comment générer plus de leads et optimiser le taux de conversion par audience ?
Maximiser le retour sur investissement : l'approche d'iO pour stimuler le taux de conversion dans les campagnes de Beobank. Lire l'article complet ici.Découvrez ce case en détailCase
Comment allier rebranding et refonte de site pour une meilleure expérience utilisateur ?
Créer une plateforme cohérente : Le rebranding et la refonte du site d'Assuralia pour une meilleure expérience utilisateur Lire l'article ici.Découvrez ce case en détailCase
Comment exploiter les réseaux sociaux pour moderniser votre communication digitale ?
Moderniser les communications numériques dans l'automobile : Libérer le potentiel des réseaux sociaux. Lire l'article ici.Découvrez ce case en détailCase
Comment convertir des festivaliers en membres actifs de votre communauté ?
Des bracelets de festival aux comptes en ligne : Convertir les festivaliers grâce à des médias payants efficaces. Lire l'article ici.Découvrez ce case en détailCase
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Découvrez ce case en détailCase
Comment donner vie à des années de savoureuse créativité ?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Découvrez ce case en détailCase
Comment nous avons créé et lancé une marque internationale
Lisez comment nous avons, avec le groupe Brunswick, créé une image de marque complète et une stratégie de mise sur le marché afin de lancer la nouvelle marque Navan.Découvrez ce case en détailCase
Comment nous mixons technologie & marketing pour la pharmacie en ligne Farmaline
Comment iO maintient sa collaboration fructueuse avec Farmaline sur le long terme ? En associant un lien de confiance solide à une synergie efficace entre ses services technologie et marketing.Découvrez ce case en détailCase
Comment faire en sorte que vos clients aient de nouveau l’eau à la bouche pour votre marque ?
Découvrez comment nous avons aidé la marque de fromage CAMBOZOLA à réactiver ses clients existants tout en attirant les jeunes générations. Lisez notre case.Découvrez ce case en détailCase
Trouver le lieu idéal pour transformer un événement exceptionnel en un souvenir inoubliable
Découvrez comment iO a rendu les sites web et le portail de High Profile Locaties plus faciles à gérer, à trouver et plus évolutifs. Lisez ce case.Découvrez ce case en détailCase
Repositioning a meat brand in full transition
Découvrez comment iO a aidé Imperial à se transformer en une marque alimentaire prête à relever les défis du futur.Découvrez ce case en détailCase
How to deliver a consistent brand experience across 35 countries
Comment développer un concept retail digital international qui fasse passer l'expérience client à la vitesse supérieure ?Découvrez ce case en détailCase
Comment inciter à s’engager dans la transition énergétique en tant que gestionnaire de réseau ?
Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.Découvrez ce case en détailCase
Impacting the traveller and environment through technology
Brussels Airport : zoom sur les différentes plateformes développées par iO pour une expérience passager ultime.Découvrez ce case en détailCase
How we put Brussels Airport on the map with influencer marketing
iO propulse Brussels Airport vers de nouveaux sommets grâce au marketing d'influence. Découvrez comment.Découvrez ce case en détailCase
Trouver la CMP idéale pour plusieurs domaines
Pour Van Hoecke, nous avons mis en place une CMP pour ses domaines, qui offre à l’utilisateur un environnement sûr pour sa vie privée et ses données. Découvrez comment.Découvrez ce case en détailCase
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Découvrez ce case en détailCase
Comment optimiser une campagne colorée grâce à l'exploitation de données
Mieux visualiser votre parcours client en s'appuyant sur des données grâce au journey mining.Découvrez ce case en détailPage
WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suitePage
WWVD: Download the presentations of Thursday 30 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suitePage
Give the Webwinkel Vakdagen (WWVD) a successful follow-up, together with iO!
As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?Lire la suite