Using deployment & adoption to make new ways of working successful

At iO, capability building goes hand in hand with deployment & adoption. Whatever the change; for it to succeed you need to develop strong communication networks. For example, between central policymakers and local marketers, who all have their own expectations and work culture. iO makes these connections, so that the new context that you create at a central level is widely supported and adopted with enthusiasm by everyone at all levels in the organisation. 

We do this with specialists who can trigger valuable interactions with (international) stakeholders at every level. These same specialists can help you to determine which design should also be implemented centrally. And where it is important to make deviations for local working methods. Consider a local go-to-market strategy because market needs are not always the same, for example, in America products are sold through agents and in Spain online. Or adapting email campaigns to comply with local laws and regulations. By taking central and local concerns into account, we create the ideal basis for digital activation in your daily (global) operation. 

We work with the stakeholders in your business to develop an integrated approach that brings your business objectives together with marketing and technology. Is the approach in place? Great, then we can put it into practice. Because that is typical iO: we help organisations with everything from strategy to daily (global) operations.