The TikTok effect for brands

22 novembre 2022, 11:00

Are you thinking of TikTok? Chances are that the image of Gen Z – young people with smartphones scrolling from video to video at record speeds – starts racing through your mind. Because isn't that what sets TikTok apart? Content created by hip brands aimed at a young audience, including limited ROI for brands targeting adults?


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What began as an app for (young) teenagers to show off innocent dancing skills has risen to become a global, cultural phenomenon. However, older audiences can also be reached through TikTok. This is just one of the many TikTok myths to debunk. Like the one that says your brand has no business being on TikTok, for example.

Flash forward to 22 November: when marketer Jos Majoor’s webinar will update you on the TikTok effect for your brand. Who is on TikTok today? How do you create successful content on TikTok? Where to get started on your TikTok content strategy? We answer all the questions about today's most popular social network in this session.

Jos Majoor | iO
About the speaker
Jos Majoor
Online Marketeer - iO

Majoor in everyday life, general on social media and content creation. As a modern marketer Jos has a keen eye for social media trends, as well as what works and what doesn't in terms of strategy, advertising and content.

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