Steven Van Duyse
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Strategy Director for Automation at iO / HubSpot Domain Lead
About
With over 15 years’ experience in guiding and advising companies on setting up marketing, sales and service automation, Steven Van Duyse specializes in both strategic and operational guidance on all aspects of business process optimization in customer-facing departments. Thanks to his extensive practical experience, he knows exactly how to help teams truly embrace automation and data, deploy them successfully, and thus transform your business more quickly.
Session topic
One revenue team, one truth. Why pipeline velocity starts with your data foundation.
Marketing, sales and service work with separate data, KPIs and tools — and then expect reliable pipeline forecasts.
Revenue Operations is not a reorganization but a data foundation issue. Without linkable, clean data, lead scoring and pipeline management are guesswork, and attribution is an illusion.
Practical insights on moving from separate data fragments to a single shared revenue truth.