How do you keep building without starting over? A long-term partnership with Vasakronan

Our collaboration with Vasakronan began in 2018 and has since grown into a long-term digital partnership.
What started as continuous development of an existing platform has evolved into a close collaboration around the entire digital experience, from technical development and integrations to UX, design, and ongoing optimization.
Together, we’ve modernized the technical foundation step by step while keeping the business moving without interruption. The focus has remained the same throughout: building a digital experience designed to hold up over time, technically, visually, and strategically.
Today, we work continuously across Vasakronan’s digital ecosystem, from the main website and integrations to digital services and websites for retail destinations.
One of the biggest milestones in the partnership came when Vasakronan introduced a refreshed brand identity. Our role was to bring it into the digital world, where accessibility, performance, design, and technical requirements all needed to work together seamlessly.
We translated the brand guidelines into web-specific design solutions, rebuilt the Arena coworking experience from the ground up, and made sure the experience felt cohesive across every touchpoint.
At the same time, large-scale content migrations were carried out carefully and methodically to ensure nothing got lost along the way.
This project is also a great example of what happens when multiple disciplines collaborate closely over time.
UX covered the full spectrum, from strategy to design. UI design shaped a visual experience that feels both consistent and unmistakably Vasakronan. Developers built scalable solutions with accessibility and performance built in from the start. Project management kept the entire process moving forward. QA made sure everything worked, everywhere.
Different disciplines. One shared direction.