National Monument Kamp Amersfoort
Attract (potential) visitors to the museum
An eight-part podcast distributed through own channels
NOS News sur le podcast
iO et National Monument Kamp Amersfoort ont réalisé un podcast en huit parties : "De Verdwenen SS'er". Une histoire audio poignante qui a depuis été écoutée plus de 900 000 fois.
“As makers, our starting point was the same as always: we wanted to tell a strong, exciting story. A podcast that combines entertainment and education. With an overwhelming number of people listening, we have succeeded in introducing a wider audience to National Monument Camp Amersfoort.”
Jordy Hubers, Podcast Creative iO
The collaboration in numbers
One of the best branded podcasts of The Netherlands
The podcast was only promoted on its own channels and with free publicity. Thanks to articles and reports in the national and regional media, the podcast went viral. With over 1,300,000 downloads, the podcast reached the top spot on both Apple Podcasts and Spotify.
But it didn't stop there.
The original goal was to attract more visitors to National Monument Kamp Amersfoort — and we succeeded. After the podcast went live in October 2022, the camp saw a 30% visitor increase over the previous month. While the 'quiet' season traditionally starts from September, there were more visitors in October 2022 than in August.
“In the end, we linked a face and a story to a war criminal who was unknown before in the Netherlands — and filled some big gaps in our shared history and knowledge. This way, we have not only strengthened the profile of our museum and increased involvement and visitor numbers, but I also think - although you have to be careful with statements like this - that ‘De Verdwenen SS'er’ is one of the best branded podcasts of the moment.”
Floris van Dijk, Head of Research National Museum Kamp Amersfoort