Webinar- From mass marketing to audience of one: achieving true personalisation with AI & data
Free
English
Personalization has been on the agenda for years.
Yet for many organizations, it still stops at segmentation, rules, and isolated experiments.
Meanwhile, expectations keep rising.
Customers no longer compare your brand to direct competitors, but to the best experience they’ve ever had with any brand.
If you’re still communicating as if everyone is the same, you’re already behind.
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Register now
It’s time for CTRL+Shift
From mass communication to an Audience of One.
This doesn’t require “yet another AI tool,” but a fundamental shift in how data, technology, and content work together.
Not reacting to what’s possible but taking control of what’s relevant at the right moment, for the right person.
In this webinar, we show you how to make that shift:
from disconnected personalization ideas to a scalable, strategic approach.
What you’ll learn
In this CTRL+SHIFT session, you won’t get a theoretical future vision, but practical insights from real-world experience:
Why traditional personalization (segments, rules, campaigns) is no longer enough
How AI accelerates personalization — provided your data and foundations are in place
What “Audience of One” truly means in day-to-day marketing and customer journeys
How to activate personalization across channels without increasing complexity
Which strategic choices you should already be making today with 2026 in mind
We’ll show where organizations get stuck, which shortcuts don’t work, and where you can truly make impact.
Who is this for?
This webinar is relevant for:
Marketing and digital leads
Customer experience and data owners
CRM, DXP, and marketing automation teams
Decision-makers who want to move beyond experimentation
Are you working on personalization, AI, data, or customer journeys?
Then this webinar is for you.
Steven Van Duyse
HubSpot Domain LeadWith more than ten years of experience guiding and coaching companies introducing automation, Steven Van Duyse specialises in both strategic and operational guidance on all aspects of HubSpot and RevOps. Thanks to his extensive practical experience, he knows exactly how to help teams to adopt and use HubSpot successfully so that they can transform their businesses faster.