Beyond the hype: 5 shifts reshaping e-commerce — and transforming your role with it
Free
English
E-commerce is at a turning point. Customers expect smarter guidance, more relevant experiences, and frictionless journeys. At the same time, AI, composable architecture, and new interfaces are driving a fundamental shift in how commerce works.
In this webinar, you will discover the 5 shifts that are making the biggest difference in B2B and B2C today and what they specifically mean for your work, your team, and your future as an e-commerce professional.
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Register now
What can you expect?
why static catalogues are giving way to guided discovery
how conversational commerce is disrupting traditional search logic
why one-size-fits-all experiences are no longer enough
how composable architecture enables greater speed and relevance
what agentic commerce means in a world where AI can also decide and buy
What will you gain?
After this webinar:
you will understand which trends are truly shaping e-commerce in 2026
you will see how B2B and B2C commerce are increasingly converging
you will gain a clear view of how your role is evolving from platform or campaign manager to experience architect
you will leave with concrete actions to critically assess your own commerce ecosystem, content, and platform
Who is this webinar for?
This webinar is relevant for professionals responsible for digital commerce, customer experience, and commercial growth.
Think of:
e-commerce managers
digital commerce leads
marketing directors
sales leaders
product owners
digital experience managers
IT and architecture profiles involved in commerce platforms
Discover the shifts redefining e-commerce today and how to respond to them strategically.
