How can you strengthen your position as a B2B brand


In the past, B2B was too often seen as B2C’s little brother, but nothing could be further from the truth. As is the case for every marketing field, B2B has gone through quite the evolution. But what does that evolution look like? And does that evolution require a different marketing strategy? In this webinar, we’ll show you what B2B looks like today and how you can distinguish your brand from the competition with your marketing strategy.

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What to expect

As you’re creating your B2B marketing strategy, there are probably loads of questions coming up. You might wonder what to focus on, or maybe you’d prefer knowing where the pitfalls and challenges of the B2B marketing world lie.

We’ll gladly show you the building blocks of a strong strategy and how you can make a difference by making the right choices. Moreover, we’ll show you a few inspiring cases of well-known and lesser-known brands that managed to distinguish themselves from the competition.

Who is this webinar for?

Marketers and communication specialists who want to create impact in the B2B sector.

Hans Van Eemeren
About the author
Hans Van Eemeren
Marketer & Partner - iO

Hans is a marketeer pur sang and partner at iO. As a strategist, he advises clients and helps brands become more relevant and perform better in a changing world. 'Imagine tomorrow. Let's build it today!' is a quote from him that sums up his inspiring, hands-on, get the job done mentality.

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