Achieve and exceed your KPIs through performance marketing
)
The right message in the form of the right ads. Using the right channels and aimed at the right target group - fully aligned with your business objectives and budget. Measurable and optimisable, each single one of them.
That is performance marketing. And that is where iO can help you.
+ 150 experts
Tailored performance training
+ 400 customers in Belgium and the Netherlands
Data-driven way of working
B2C & B2B expertise
What to expect of iO’s performance marketing?
Tailor-made advertising strategies
Advertising should always be targeted. That is why we first make work of a customised advertising strategy. In it, we put together the perfect mix of channels and assets based on your KPIs and target groups.
Strong & creative assets
Once we have your strategy all worked out, we bring your message to life using images and words that intrigue, inspire and encourage interaction. This is how we create powerful ads, in line with your brand.
Setup from A to Z
Once your ads are ready to go, we rely on the right channels for launch, as well as in the right phase of the customer journey. In addition, we also dot the i's and cross the t's to monitor your campaign’s performance.
Monitoring & optimisation
With your campaign up and running, our experts constantly monitor your ads. This allows us to make adjustments (where necessary) to further improve the performance and Return On Marketing Investment (ROMI) of your ads.
Periodic reporting
Using periodic reports, we keep you informed regarding the performance of your ads. This gives you a clear view of the efficiency of your communication strategy. In addition, we supplement the reports with useful insights and crystal clear next steps.
Training courses
The world of performance marketing & Google Ads often represents a high threshold to cross. Therefore, we regularly organise training courses for our customers to better understand our work, or to roll up our sleeves ourselves (for the first time).
The right AdTech & platforms
Digital advertising is more dynamic than ever - and requires a system that performs flawlessly. At iO, we select the right AdTech (Advertising Technology) and platforms to drive your digital growth.
Customers already relying on our performance marketing expertise
)
Scripting and innovation for the best results
Once your performance marketing is up and running, we use finetuned scripts to accurately analyse and improve the performance of your ads.
These scripts are one of many examples of our cross-service approach and drive for innovation. Experts from our various teams are constantly working together to combine their expertise into new solutions and opportunities. And not only for their benefit, but also for yours.
This way, we not only help you finetune your performance marketing, but also integrate it into your overall strategy. After all, performance is only part of the marketing puzzle. And together, we make sure every piece falls right into place.
How to develop a first-party data strategy?
How do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase?
)
)
)
)
)
)
)
)
){kind=icon}
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
The advertising channels we use
There are several ways to bring your message to life in ads. How do we choose the right one? By starting from your initial question, leaving you with a calculated online advertising ROI at the end.
Display advertising
revolves around digital ads that tell your story through text, logos, animations, videos, photos or other visuals. This form of advertising offers the best opportunities for precise targeting for maximum efficiency.
Video advertising
is hot and will stay that way. Promote your brand, product or service in your target audience's environment - before, during or after the streamed content they love watching.
Social advertising
helps reach people in your target audience on the social media channels where they have the most presence. The ads blend seamlessly into social browsing and make your brand impossible to miss.
Google Advertising
is one of the largest and most widely used advertising platforms in the world. Google Ads offers a range of solutions and has a place in almost every performance and advertising approach.
Read moreMedia buying
refers to the advertising space and time we buy using online and offline channels. Examples include websites, radio, magazines and public transport. With these, we bring your message - literally and figuratively - right into the living spaces of your target audience.
Read moreMarketplaces
has to do with placing, promoting or optimising products on online marketplaces. We harness - beyond your website - the power of e-commerce to improve your online visibility and sales.
Affiliate advertising
Our affiliate marketers ensure that the right people use their networks to co-promote your products and services, through ads on websites, apps or blogs.
Read more
)