CTRL+SHIFT: turning fragmented marketing into streamlined operations
Free
English
Managing marketing across multiple markets, brands or channels? Then you’ll know how quickly marketing operations can become increasingly complex. More product variations, tighter regulations and always-on campaigns often leave teams focused on operational delivery instead of strategic growth. In many organisations, this results in siloed ways of working, with separate teams for each market, brand or channel. The impact? Duplicate work, inconsistent customer experiences and rising operational costs.
In this webinar, you’ll discover how to tackle these challenges with a smarter operating model, and how leading organisations are reducing marketing execution costs by 35% or more in the process.
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When marketing execution stops scaling
Marketing execution is where strategy comes to life, but it’s also where complexity tends to grow fastest. Expanding markets, growing product portfolios, stricter compliance requirements and always-on omnichannel campaigns all increase the pressure on marketing teams, processes and technology.
The result? Teams spend most of their time on operational execution instead of high-value strategic work. And when execution is organised separately by market, brand or channel, silos emerge that slow teams down and create inefficiencies, duplicated effort and inconsistent brand experiences.
During this webinar, Nicky and André will show how organisations can rethink this model through a centralised approach to Digital Marketing Execution. You’ll learn how intelligent centralisation helps improve speed, quality and compliance — while significantly reducing operational costs.
After the webinar, you will know:
Why siloed marketing execution can drive up operational costs by more than 35%
How to organise marketing execution more effectively so teams can focus on strategic priorities
How to improve speed, consistency and quality across markets, brands and channels
How to strengthen compliance and reduce operational risk within marketing processes
Who is this webinar for?
This webinar is designed for senior marketing and digital leaders within enterprise and multinational organisations operating across multiple brands, markets or business units. Particularly relevant for roles such as CMO, CDO, Head of Digital, Head of Marketing, Marketing Operations Manager and Global Process Owner.
Do you work in an organisation where marketing execution is fragmented, costs are increasing, and consistent brand and customer experiences are under pressure? Then this webinar is highly relevant for you.
Nicky Bressers
Marketing Execution Lead, iONicky leads marketing execution at iO and specialises in helping organisations centralise and scale their digital marketing operations. She has hands-on experience running high-volume, multi-market execution programmes and translating operational complexity into structured, quality-driven delivery.
Andre Kuijpers
Sr. Digital Marketing ConsultantAndre leads digital marketing delivery at iO and specialises in helping organisations build and scale their Digital Marketing Operations. He has extensive hands-on experience in marketing automation, loyalty management, and multi-market programmes — translating operational complexity into structured teams that are organised, equipped, and moving.