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ChatGPT Ads are live: what you need to know, measure and test now

ChatGPT Ads are live. This creates a new way to gain paid visibility while people are exploring options, comparing solutions and making decisions in ChatGPT. But how does advertising in ChatGPT work? Where are the opportunities? And what can you actually measure, test and learn right now? During this webinar, we'll share our first practical insights. You won't hear a story full of proven best practices that simply don't exist yet. Instead, we'll give you a practical and transparent view of what we know, what remains a black box and what we're learning from our first tests. So you can decide whether ChatGPT Ads are worth exploring for your organisation.

DateOct 6, 2026
Durée & heure de début11:00 AM – 12:00 PM
LangueAnglais

What can you already do with ChatGPT Ads?

ChatGPT Ads work differently from advertising in traditional search. That opens up new possibilities, but also raises new questions. How do you reach people within a conversation? What data do you get back? And how do you know whether this new channel is relevant for your organisation?

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In this webinar, we'll show you how ChatGPT Ads work, how they differ from Google Ads and where the opportunities and limitations currently lie. We'll take you through setting up and measuring a campaign and share our first learnings from practice. What already works? What can we measure? And what simply don't we know yet?

Want to increase your visibility in AI tools? ChatGPT Ads are one of the channels you can incorporate into your strategy. We'll show you the role paid visibility can play and how it relates to being found organically in AI tools.

After the webinar, you'll know

How ChatGPT Ads work and how they differ from Google Ads
What opportunities and limitations the channel currently has
How to set up a campaign, from targeting and context hints to creative and tracking
Which performance and conversion data you can measure
What role ChatGPT Ads can play in your GEO strategy and your visibility in AI tools

Who is this webinar for?

This webinar is for anyone involved in or influencing budget and channel decisions who wants to understand the role ChatGPT Ads could play in their marketing and GEO strategy. This includes digital and performance leads, e-commerce leads, paid media specialists, marketing managers and CMOs.

Want to find out what ChatGPT Ads could mean for your organisation and would rather start learning what works now than wait for the channel to mature? Register for the webinar.

Eli Ivens

Head of Media

Eli Ivens is a media strategist with a sharp eye for how media drives growth. Drawing on his expertise in advertising and digital strategy, he helps organisations make confident choices in an increasingly complex media landscape. As Head of Media at iO, he translates ambition into strategy, with a focus on impact, relevance, and sustainable results.

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Sebastiaan Haasbeek

Senior Performance Marketeer

Sebastiaan Haasbeek has spent fifteen years in paid media, across search, social, display, video and retail media. That range makes it easy to see where a channel genuinely adds value and where budget is better spent elsewhere. As Senior Performance Marketeer at iO, Sebastiaan builds campaigns that are measurable, testable and built to keep working as the media landscape shifts.

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