Your organisation has chosen a headless or composable DXP. The next challenge is to turn the promised flexibility, speed and reusability into reality. In this webinar you will learn how to align technology, content, teams and processes. With the PPIT model you can assess where your approach is already strong and which conditions still need attention. Not a technical deep dive, but a strategic and practical story about how to truly deliver the freedom you were promised.
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This is how you stop flexibility from creating new complexity
After the platform choice, teams, processes, content and governance also need to move with it. If that does not happen enough, teams keep working in silos, content is still built page by page or channel by channel, and complexity shifts to integrations and maintenance. The PPIT model brings People, Process, Information and Technology together and helps you assess the conditions for reuse, scalability and omnichannel delivery.
After the webinar you will know
Using real-world examples from projects at a.s.r. and PostNL, among others, you will gain a practical framework in one hour to assess your own approach. You will learn:
which benefits headless and composable can offer, and which conditions they require
what impact the transition has on technology, content, teams and ways of working
how to assess your approach using People, Process, Information and Technology
how a strong content model and clear governance support reuse across channels
which pitfalls occur most often and which questions you need to answer beforehand
Who is this webinar for
This webinar is for decision makers and influencers responsible for delivering or improving a headless or composable DXP. Think of CTOs, architects, heads of digital, DXP and martech leads, product owners, digital transformation managers and content or digital operations leads. It is especially relevant for organisations with multiple channels, brands, labels, regions or countries, and for organisations in the middle of a replatforming or content migration.

Erik Post
Technology Director

Joyce Bombay
Digital Marketing Consultant
