Mark van den Berg

Mark van den Berg is CMO at Spotler and, as such, has overall responsibility for the marketing strategy and results. He focuses on how Spotler positions itself in the market and ensures that the marketing machine runs smoothly in the Benelux, the UK and the DACH region. With over 20 years’ experience in B2B and B2C marketing, including more than 15 years at SaaS companies, he knows better than anyone how it all works.

Session topic

AI in the inbox: curse or blessing?

The inbox as we know it will soon be a thing of the past. Gmail and Outlook are already using AI to filter, summarise and prioritise your emails even before the recipient opens them. And chances are your campaigns aren’t yet geared up for this.

Curse or blessing? That depends on how you deal with it. In this session, we’ll discuss exactly what’s changing and how you, as a marketer, can stay ahead of the curve.

• How AI is rewriting the inbox and what that means for your emails

• What signals AI picks up that you aren’t yet measuring

• What you can do differently right away