CTRL+SHIFT: from reach to meaning on social media
Free
Dutch
Counting likes. Maximising reach. Pushing content. We all keep doing it, even though social platforms have fundamentally changed. Algorithms no longer reward volume or frequency, but relevance, themes and values.
Yet social media hasn’t lost its value — quite the opposite. We simply need to use it differently. In this webinar, we make the shift: from broadcasting to genuinely connecting.
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Stop broadcasting, start connecting
Many organisations still steer their social media efforts by reach, impressions and output. The result? Content that stands out but doesn’t stick — and followers who never truly grasp what your brand represents. The most expensive misconception? We don’t need more content; we need more relevant content.
In this webinar, we translate that vision into a concrete action plan. No vague trends, but a clear, practical guide to sharpen your social media strategy from tomorrow onwards.
Discover how to turn your social channels into an ecosystem of connection: fuelled by listening, strengthened by smart boosting and carried by real human interaction.
After this webinar, you’ll know:
How to use social listening to build a strategy that truly aligns with your audience.
Why investing in community and trust is the smartest long‑term investment.
How modular content production helps you cut costs and increase impact.
How to use community management as a strategic tool for brand building and reputation management.
How to work with creators to build credibility and trust, rather than simply boosting reach.
Who is this webinar for?
This webinar is designed for marketers, social media managers, brand managers, communication professionals and digital strategists who feel their current social media strategy no longer delivers the results they need.
Do you work with social media every day and are you ready to shift from superficial reach to sustainable influence? Then this webinar is for you.
Bernice Degens
Head of Social & Conversation Management - iOBernice believes that a strong social media strategy starts with one thing: personal connection. As Head of Social & Conversation Management at iO, she combines strategic thinking with a sharp instinct for the human side of communication. She knows every platform has its own dynamics and rules — and that’s exactly where the real work begins. Bernice champions a social‑first mindset: content that not only fits a brand visually, but truly works in the context of the platform and the moment.
Sabrina Battaglia
Team Lead Conversation Management, iOSabrina has an exceptional instinct for what moves an audience. As Team Lead Conversation Management at iO, she uses community management as a strategic instrument: not as an afterthought, but as a direct line between brand and people.