Get the most out of your development budget: maximum value and predictability
Guy Jeurissen, Account Director - iO
Room 2
What impact does a brand have on a person? As an Account Director at iO, this question keeps Guy busy. Since 2001, he has been firmly rooted in the agency world and holds roles at the intersection of strategy, account and project management, mostly focused on online B2C. Today, Guy acts is a sounding board for teams, customers, and stakeholders – and brings everyone together to work as one team.
About the talk
The global pandemic caused an unprecedented shift in the holiday needs of the Dutch population. The number of reservations for accommodation in the Netherlands skyrocketed and that caused a peak in requests at Landal GreenParks – and created an urgent need to improve the digital platform. How do you keep a grip on an unexpected development process, now and in a fluid future?
With the establishment of journey teams, portfolio processes and the introduction of epic validations and joint OKRs.
During our talk we will discuss this unique collaboration between iO and Landal GreenParks, at a time when everything dramatically changed in a short time and the expectations remained sky high. How do you build a journey team? How do you guarantee value and predictability? Just a few questions we answer at the Opportunity Summit.
Looking for more inspiration?
You are in the right place to access an exclusive offer for visitors to the Opportunity Summit. We are offering you the opportunity to schedule another inspiration session. Did you enjoy or miss one of the break-out sessions? Schedule a session at your location, in-company or at one of the iO campuses.