Case
De la stratégie à la création : un partenariat à long terme
La créativité n'est que l'un des aspects du travail qu'iO effectue pour Manna. Nous sommes le partenaire stratégique de la marque, et nous accompagnons ses équipes de manière proactive dans le monde en constante évolution du marketing et de la communication digitale. Nous partageons notre expertise et notre expérience, connectons stratégie et création, et clarifions la différence entre mode et tendance.
Cela fait d'iO une extension du service marketing de Manna. Nous pensons, travaillons et innovons ensemble. Le résultat de cette étroite collaboration ? Impossible d'y échapper, que ce soit en mots ou en images.
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Faire de Manna une marque de premier plan en Belgique
Des campagnes créatives ponctuelles et permanentes en ligne avec l'ADN des Sauces Manna, des publicités qui touchent efficacement le public cible, du matériel de vente pour renforcer les équipes internes ou une campagne guérilla à l'exposition universelle ? iO fait tout cela.
À propos des Sauces Manna
Manna Sauces a été fondé en 1935 et produit depuis lors une large de gamme de délicieuses sauces chaudes et froides. Manna Sauces est une entreprise familiale qui met l'accent sur un service rapide et flexible. Fabriquées avec soin et des ingrédients de qualité, les Sauces Manna sont synonymes de produits de qualité supérieures. En bref : des ingrédients authentiques et locaux pour des produits haut de gamme, des plats délicieux et des clients satisfaits.
Ambition et créativité : le fil conducteur - à contre-courant
La collaboration entre Manna et iO ne date pas d'hier. Les films et la créativité étaient intemporels mais, en termes de médias, nous avons emmené notre client sur de nouvelles voies. Des canaux tels que YouTube, Facebook et Instagram par exemple, mais aussi des réseaux sociaux plus récents comme Snapchat et TikTok ont fait leur apparition. À ce jour, nous travaillons ensemble sur toutes les tendances et nouvelles évolutions.
Le secret de cette collaboration réussie ? De l'ambition et une attitude pragmatique. En tant qu'entreprise belge ambitieuse, la marque insiste sur l'importance de la qualité. Qualité des produits d'une part, mais aussi qualité des contenus sur la scène digitale.
Manna est une marque qui aime aller à contre-courant, mais en s'appuyant toujours sur des données détaillées et une connaissance approfondie du marché. Elle expérimente ainsi régulièrement sur de nouvelles plateformes et via des campagnes de guérilla virales. De notre côté, nous avons apporté à la table la stratégie, la cohérence et la régularité. Aujourd'hui, Manna Sauces est une marque forte sur le plan digitale, tant sur le plan des produits qu'en tant qu'employeur.
Du contenu signé Manna : une anthologie
Cette longue collaboration s'est révélée plus que fructueuse en terme de créations. Les temps changent, les groupes cibles évoluent, mais nous faisons en sorte de toujours apporter une histoire qui répond à l'air du temps. Petite retrospective.
1. Crazy delicious
If it's really tasty, we'll be happy to lick our plate clean. When we're at home, anyway. In the very first campaign we created for Manna, that's exactly what we see.
It's damn tasty, and we don't care that we are 'not supposed to'. We are who we are and we do what we want. Sounds like Manna.
In 2019, we brought that same idea to our Youngest target group: students. By watching our video and recognising that(fighting against) laziness is normal at that age, we responded to that trend. With the Catchy Manna-jingle (Mahna Mahna from The Muppets) in the background, we came up with a commercial with a high feel-good content that lingers in every possible way.
2. A blundering master chef and Kempen icons
This approach has already translated into a series of successful video and marketing campaigns in recent years, with Manna's sauces as the focus of the creative collaboration.
Making off
What if Piet Huysentruyt – master chef, culinary TV face, and Flemish icon – suddenly starts making hilarious blunders during the programme Lekker Thuis? That's the question many television viewers asked themselves when videos surfaced in which almost everything in Piet's kitchen seemed to go wrong. Shortly afterwards it emerged that it was all a set-up, with Manna, iO, and Huysentruyt playing in cahoots with Flop Chef. It gave Manna Sauces buckets of exposure, as part of a viral success story.
This campaign would be different if it was made today, but in the zeitgeist of the time, the results did not lie: the various videos in the series together achieved almost 500,000 views. We couldn't stop talking about a blundering SOS Piet and new, younger target groups got to know Manna's sauces. The national newspapers wrote about this surprising campaign, and it was shown on television several times. So a lot of free publicity.
3. By Manna, Tijs, and Yves - for CliniClowns
The creatives at iO and Manna got a taste for it. Not long after the viral success of Flop Chef, it was time for the next body of work. This time it was up to the comic musical duo behind Van Echelpoel, Kempen residents Tijs Vanneste and Yves Gaillard, the two driving forces behind successful songs WADDISTJOM and Zietemduun.
In a comical variation on one of their best-known video clips, the viewer saw how the duo had personally 'hacked' the video of WADDISHYOM, with 'Vanechelpoelsaus' as the theme – after which comes the surprise reveal. With this collaboration, Manna Sauces committed themselves to charity. CliniClowns received a lot of donations thanks to the campaign. And Van Echelpoel? The duo received a whopping 20,000... jars of Manna Sauce.
The goal of the campaign? Manna wanted to put a positive spin on the (unfortunate) trend of hacked profiles and websites. Our translation with a Manna Sauce: Belgian hacked. Once again, the campaign was a success, creating a lot of visibility and fun PR for Manna and CliniClowns.
Bolognaise tailored to each brasserie
Not every campaign needs to reach the general public to be successful. This was proven by our video series about the new Bolognaise Chef, a new product for the hospitality industry and therefore a purely B2B campaign. The assignment: create a video to get the target group excited about the launch event.
We involved comedian Steven Goegebeur in a series of five videos, in which we humorously portrayed all the USPs. In the story, Steven goes in search of Bolognaise Chef's secret recipe. And that didn't exactly go smoothly.
We used each video as a multi-purpose promo tool for the exclusive launch event. We shared the smaller videos as a teaser on the various Manna channels and as a sales tool for visits to prospects.
iO developed the concept and wrote the screenplay and script, was responsible for production supervision, graphic elements, and account management.
The lids on the Manna jars
To promote an upcoming job fair for Manna, we developed a targeted advertising campaign on social media. The goal: is to find the right lids for the Manna jars. In other words, attracting potential new colleagues, and at the same time cultivating brand awareness.
An innovative umbrella concept for culinary communication
After the previous successes, Manna wanted to join forces with iO again. As with the previous campaigns, Manna came with clear ambitions:
To increase its brand awareness among three main target groups (students, graduates, and young families).
We came up with 'Relax. Put sauce on it.'. More than just a throwaway line, it's a mindset. Almost a way of life. Because we put every luxury problem into perspective and try to make our target group look at life positively. Manna is your plate of comfort food after a bad week, but just as much your tasty quick bite of everyday life.
With an optimistic view, we can underline the opportunities that a problem can offer. Take positives from every negative. Where possible, link to the sauces. Manna wanted to use this connection to respond to how easy their products are to use, and the message that you make delicious food easily with Manna's products.
Every campaign that results from this concept is light-hearted and witty, with self-reflection but, above all, they are never too well-behaved. The stories are informal, accessible, and recognisable. Delicious no-nonsense. Totally Manna.
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Humorous through and through, with familiar faces
In one of the campaigns, we chose – based on the target groups – two well-known Flemish faces; the content creators and influencers of Antwerp-based Kurkdroog. Flanked by a Manna food truck, they gave their well-known twist to some of the videos, which was well received by the Kurkdroog audience and Manna’s target groups.
Before, during, and after Kurkdroog's witty questions, our digital specialists took care of the entire concept formation, elaboration, production, and post-processing of the video campaign. In addition, our iO content team also put their shoulders to the wheel for the online marketing of the videos and Kurkdroog also shared the videos on its channels for a wider reach.
Difficulty with left and right? Relax. Sauce over it.
One of the videos from the "Kurkdroog" campaign
Too common knowledge? Relax. Sauce over it.
One of the videos from the "Kurkdroog" campaign
Coole Hot Shot? Relax. Sauce over it.
One of the videos from the "Kurkdroog" campaign
“Les experts d'iO ont fait un excellent travail pour dépeindre l'alchimie entre Manna et Kurkdroog et offrir à notre communauté en ligne quelque chose de magnifique. Le succès rencontré sur les réseaux sociaux en est la preuve."
L'actualité à la sauce Manna
Pour créer une véritable interaction, il faut jouer sur des thématiques qui touchent votre groupe cible. C'est pourquoi Manna se distingue avec des messages incisifs et pertinents qui répondent aux gros titres des journaux.
La combinaison de communication always-on et de campagnes ponctuelles
Vous avez maintenant une bonne vision de l'aspect créatif, mais n'oublions pas un autre élement important qui a fait le succès de cette collaboration : la combinaison efficace d'une approche en always-on, avec des moments de campagne pertinents. Les contenus online et offline se rejoignent alors et sont renforcés par des canaux supplémentaires qui sont ajoutés aux médias habituels pour toucher encore davantage le public cible.
Avec des posts on-page, le tandem iO-Manna donne une charge multimédia à la marque. Nous nous assurons ainsi que celle-ci soit toujours visible pour le groupe cible. Pendant les campagnes, nous ajustons les posts on-page en conséquence, et nous optimisons les visuels et autre fonctionnalités en conséquence pour que les pages sur les réseaux sociaux soutiennent et renforcent le message de la campagne.
Ces efforts sont le résultat de plans médias bien pensés, sur lesquels nous nous appuyons pour réaliser des achats médias intelligents. Et, comme toujours, nous analysons et optimisons nos campagnes partout où c'est possible.
Que faisons-nous pour Manna ?
Un concept global au potentiel infini
Aujourd'hui, le concept Relax, Manna est là est bien installé. Et se prête à d'infinies déclinaisons en terme de contenu créatif et de formats de campagne, en s'appuyant toujours sur la stratégie existante.
La crise du coronavirus a prouvé la flexibilité de ce concept pour s'adapter face à des circonstances changeantes. En raison des restrictions qui dominaient l'actualité en cette période, les équipes ont ajuster le contenu. Et ont donné naissance à des créations qui, sans minimiser ou banaliser la pandémie, ont donné aux circonstances un tour positif. Encore une fois, typique de Manna.
Nous sommes encore loin d'en avoir fini avec Manna, ses ambitions et ses groupes cibles. L'avenir a encore beaucoup à offrir, et nous sommes prêt à saisir ces opportunités avec la marque. Relax, Manna est là !
C'est le moment d'activer vos ambitions créatives ?
Découvrir l'impact de la vidéo pour votre organisation, ou brainstormer avec nos créatifs et experts digitaux ?
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iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.Découvrez ce case en détailPresse
iO donne de l’éclat à la Couleur de l’Année d’AkzoNobel « Tendre Cocon »™
Dans la phase de préparation, les experts en marketing digital d’iO se sont penchés sur l’optimisation des flux de la campagne sur et entre les pages web, les campagnes emailing et les applications mobiles.Lire la suiteWhitepaper
Employer branding
Does it look as if your organisation is losing the war for talent? Does it start to seem like the right talents consistently prefer to join other companies? Today, unemployment rates in Belgium have hit an historic low (3%). This presents us with opportunities, as well as challenges. Less job seekers, more vacancies, increased competition in the war for talent.Lire la suiteWhitepaper
Brand positioning on social issues: dos and don'ts
Just about every brand has a mission and a vision. They know very well what they want to stand for. The only problem? They often don't know how to convey that message. How best to translate their brand story into actions.Lire la suiteWhitepaper
Chasing the spark: emotion and creativity in communication
When was the last time you felt truly touched by an advertisement? Pure, raw creativity in the streets, in a magazine, or a heartwarming commercial. In short: a (rare) moment when a brand boldly entered your comfort zone through emotion. Sounds familiar?Lire la suiteWhitepaper
Why you should use video and visual storytelling in your content approach
Visual storytelling and video hit the right notes with your target audience – using words, images, and sounds. With an approach of 'less selling, more telling' you transcend the product level and tell your audience a story. This makes visual storytelling an intuitive and attractive format to create authentic bonds with your customers, employees, or prospects.Lire la suiteWhitepaper
The 2024 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Lire la suiteWhitepaper
The 2025 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Lire la suiteWhitepaper
16 tips to make your marketing and digitisation budget for 2025 smarter
The 2024 summer holidays are behind us and it's time for organisations to set their budgets for 2025. And that is often a more difficult task than we would like to admit. We wouldn't be iO if we hadn't come up with anything to help you with that tedious task... Get 16 tips to make your marketing and digitisation budget for 2025 smarterLire la suiteBlog
Inclusion numérique : comment ne laisser personne sur le bord du chemin
Il y a une fracturee digitale entre les persona que nous utilisons en marketing et la population. En Belgique, l’écart est assez important : près de 50 % de la population est considérée comme numériquement vulnérable. Comment gérer cela en tant qu’organisation ? Comment s’assurer que les produits et services proposés n’excluent personne ? Cet article contient neuf conseils pratiques afin de vous guider vers l’inclusion digitale.Lire la suiteBlog
3 tendances du marketing de contenu pour 2024
La nouvelle année vient de commencer et les premières tendances sont déjà à nos portes. Plus important encore, les utilisateurs deviennent de plus en plus « libres » : ils se déplacent librement d'un canal à l'autre, à la recherche du contenu qu'ils souhaitent consommer. Il est donc plus important que jamais de garder un œil sur les tendances et d'en tirer pleinement parti. Après tout, elles offrent une occasion parfaite de faire preuve de créativité. Mais à quoi pouvons-nous nous attendre en 2024 ? Dans cet article, nous examinons trois tendances que vous pouvez commencer à utiliser immédiatement.Lire la suiteBlog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Lire la suiteDossier
Dossier: Brands & society
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Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Lire la suiteVideo
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Lire la suiteVideo
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Lire la suiteCase
How do you start the conversation about inheritance and legacy?
Adopting a thoughtful strategy, our experts created relevant content about inheritance in the 'Erfgenamen' campaign.Découvrez ce case en détailCase
Comment traduire les valeurs d’une marque en histoires captivantes ?
iO a créé pour Audi une stratégie de contenu qui donne aux valeurs de la marque une charge émotionnelle grâce au storytelling.Découvrez ce case en détailCase
Comment lancer une nouvelle marque dans le secteur de la mobilité ?
iO et ARG "nous réparons tout, y compris votre humeur" - une collaboration pour renforcer la notoriété de la marque dans le secteur de la mobilité.Découvrez ce case en détailCase
Comment maximiser le taux d’engagement de votre newsletter?
Optimiser le contenu et la présentation : Comment iO a transformé l'engagement de la newsletter de Proximus. Lisez l'étude de cas ici.Découvrez ce case en détailCase
Augmentation des taux de conversion et de la valeur des commandes grâce à un configurateur UX
iO a développé un site web et un configurateur orienté UX pour et avec Suzuki Belgique. Lisez tous les détails dans cet article.Découvrez ce case en détailCase
Clear communication & vision for stakeholders
La communication, interne & externe, est importante pour Brussels Airport. Découvrez comment iO assiste l'aéroport pour cela.Découvrez ce case en détailCase
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Découvrez ce case en détailStack
Meta Advertising – Facebook & Instagram
Nos +150 spécialistes de la publicité numérique qui savent comment intégrer les plateformes visuelles, telles que Facebook et Instagram, à votre mix média.Lire la suiteNos expertises
Une stratégie de contenu adaptée à votre parcours client | iO Digital
De la création à la curation, de la mise en page au lancement et de l'analyse à l'optimisation de votre contenu, nous élaborons pour vous une stratégie de contenu sur mesure.Lire la suiteNos expertises
Plan de communication digitale et image de marque
Chez iO, nous vous aidons à définir le bon plan de communication digitale et à établir une image de marque forte afin toucher le bon public cible.Lire la suiteNos expertises
Renforcez votre image de marque
En retravaillant votre branding et en renforçant votre image de marque, vous générerez une notoriété et une reconnaissance de marque plus forte.Lire la suiteNos expertises
Un stand d'exposition qui correspond à votre identité de marque l iO
Faites une première impression parfaite grâce à votre stand sur tout type d'événement. Découvrez comment notre expertise fait avancer votre business.Lire la suiteWebinar
Ready, click, action! Get started with interactive video
Video, a one-way medium? A thing of the past with the arrival of interactive video: video footage at the control of the viewer, by means of clicks, choices, and forms. We all recognize video’s power as a medium, interactive video is the next big thing. On June 23nd iO Service Line Director Clarck Masschelein will share with you the ins and outs of interactive video’s potential, all in a single webinar. This webinar is given in English.Lire la suiteWebinar
Webinar: the future of data-driven content strategy
A content strategy is often based on your own insights and those of the client. At iO, we like to link data to this that confirms or corrects those assumptions. In this webinar, data expert Michael will show how he generates the right data to build his strategy based on keyword and competition analyses and content dashboards, and what a data-driven content strategy will look like in the future.Lire la suiteWebinar
Get more out of your marketing budget with Marketing Mix Modelling
We’ve all noticed that in the dynamic world of marketing data, traditional attribution models are less and less relevant. Changes in technology and legislation mean that we have to look for alternatives. Modelling of marketing data is playing an increasingly prominent role and is becoming more accessible to organisations. Marketing Mix Modelling offers you unique insights into channels that are increasingly difficult to predict in a cookieless world. Find out all about it in this webinar.Lire la suiteWhitepaper
The journey towards superior email deliverability
Every business that uses email marketing in its strategy to reach a target audience wants to get a spot in the target audience’s inbox. But spam has become such an overwhelming part of email traffic that it’s become more difficult to get past Internet Service Providers and Mailbox Providers. That’s why an email marketing strategy needs to focus on email deliverability.Lire la suiteWhitepaper
Video content in your marketing mix: the definitive guide
Spoiler alert: video is at home in your marketing mix,ideally with its own unique approach – video marketing. Video stands out, you can do a lot with it and the information it carries sticks better. It doesn’t just grab your target group’s attention, it also has an inherent credibility. For these reasons and more, video offers endless possibilities and should be more than 'just' an element in your content marketing strategy.Lire la suiteWhitepaper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Lire la suiteWhitepaper
Whitepaper: Discover the power of branded podcasts
Branded podcasts offer organisations the opportunity to reach and stand out to their target audience in a unique way. Learn more about creating a successful branded podcast in this whitepaper, and discover inspiring examples from the market.Lire la suiteBlog
7 essential insights to help you determine your marketing budget for 2025
In the ever-changing world of marketing, it can be challenging for CMOs to determine the correct marketing budget. The economic landscape and technological advances in the marketing industry calls for a new approach to budgeting. In this article, Glenn Weuts - Head of Marketing Technology at iO, shares seven marketing budget insights, with recommendations for how to determine your budget for 2025.Lire la suiteBlog
Content repurposing: get more out of your content
Content that performs well and generates lots of leads — every marketer's dream. But creating that kind of content is not easy. Not everything you put out is hit. And it doesn't have to be. As long as you know how to optimally use and reuse your best content. By relying on content repurposing, for instance.Lire la suiteBlog
Découvrez les opportunités publicitaires de TikTok
L’équipe social advertising d’iO s’est rendue au siège de TikTok pour le premier workshop pour agences du Benelux. TikTok est le moteur de recherche de la génération Z et une plateforme innovante qui développe constamment de nouvelles fonctionnalités. Dans cet article, nous mettrons en lumière les idées et les opportunités les plus intéressantes que nous avons apprises.Lire la suiteBlog
Get the latest updates from iO through our WhatsApp Channel
Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.Lire la suiteBlog
4 conseils pour élaborer un plan de mesure efficace
De plus en plus d'organisations souhaitent mesurer avec précision le retour sur investissement des plateformes digitales. Mais comment élaborer un plan de mesure efficace ?Lire la suiteBlog
Le marketing de contenu est devenu de la communication (et ce n'est pas une bonne nouvelle)
Le marketing de contenu a-t-il encore du sens en 2024 ? Patrick Severein (Head of Content et stratège) se pose la question.Lire la suiteDossier
Dossier: Successful marketing budgets and plans
Lire la suiteVideo
Infinite opportunities: Tim Colman (Proximus)
Creative concepts can elevate a campaign, says Tim Colman (Head of Digital Communication at Proximus). He talks about the importance of creativity at every stage of the customer journey.Lire la suiteVideo
Infinite opportunities: Wies De Graeve (Amnesty International)
Amnesty International shines a light on issues that would otherwise remain in darkness. According to Wies De Graeve (Director Amnesty International) creativity is essential for this. It helps people see that there are solutions to the world's problems —and how they can help.Lire la suiteVideo
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentLire la suiteCase
Comment faire évoluer une stratégie de génération de leads grâce au marketing d'affiliation ?
Une stratégie de marketing d'affiliation réussie génère des leads et des conversions. Découvrez comment nous avons mis la théorie en pratique, avec succès, pour Philips.Découvrez ce case en détailCase
How do you build a global B2B platform tailored to foodservice professionals?
How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iODécouvrez ce case en détailCase
Comment introduire une mobilité flexible et efficace de manière organisée ?
Hoppin est une nouvelle plateforme pour le Gouvernement flamand, axée sur la mobilité flexible. Découvrez comment nous avons aidé à lancer la plateforme.Découvrez ce case en détailNos expertises
Un partenariat innovant sur le long terme : stratégie en matière de technologie
Renforcez vos ambitions technologiques grâce à une stratégie approfondie qui tient compte du budget et de l’évolutivité. Découvrez comment nous pouvons vous aider.Lire la suiteNos expertises
Des campagnes marketing impactantes | iO Digital
iO vous aide à mettre en place des campagnes marketing efficaces, de la création à la mise en place sans oublier l'optimisation et les rapports.Lire la suiteNos expertises
L'IA rend votre organisation plus intelligente et plus efficace
L'IA n'est pas qu'une tendance sympa. Nos experts sont là pour vous montrer comment l'IA peut apporter de la valeur à votre organisation.Lire la suiteNos expertises
Accessibilité digitale : l'ouverture à tous les utilisateurs I iO
Améliorez l'accessibilité de votre site web grâce aux conseils des experts d'iO. Découvrez où en est votre organisation et contribuez dès aujourd'hui à bâtir un monde numérique plus inclusif.Lire la suitePresse
iO named the most customer-focused digital agency in the Netherlands
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iO launches magical end-of-year campaign for Brussels Airport
Lire la suiteWebinar
Webinar: #tiktokmademebuyit? Meet Generation Z
Generation Z is one of the first generations to grow up in the digital world – have they already found their way to your brand? Flash forward to April 21st: iO Creative Director Clarck Masschelein’s webinar will take you on a tour of the world of Generation Z. Prepare to meet an entire generation of digital natives – we’ll teach you how to reach them through meaningful connections.Lire la suiteWebinar
The benefits of HubSpot CMS when building a new website
As a content management system (CMS), HubSpot is a reliable and easy-to-use solution for your company's website. In this webinar, Joeri Claes, our Interactive Studio team lead, lists all the benefits.Lire la suiteWebinar
The TikTok effect for brands
Are you thinking of TikTok? Chances are that the image of Gen Z – young people with smartphones scrolling from video to video at record speeds – starts racing through your mind. Because isn't that what sets TikTok apart? Content created by hip brands aimed at a young audience, including limited ROI for brands targeting adults?Lire la suiteWebinar
More impact with community management
Conversation management is not only important, it's indispensable in today's digital world. At every stage of the customer journey, your customers of today and tomorrow are looking for accurate information or answers to their questions — and they want them as quickly as possible.Lire la suiteWebinar
Webinar: Spotting opportunities in times of crisis
The dot-com bubble, the Covid pandemic, the war in Ukraine: crises seem to be coming in quicker and quicker succession. But for marketers, those crises — from local events in specific markets to global phenomena — also always contain an opportunity. In this webinar, Tim Karpisek, Business Strategist at iO, explains how you can find relevant growth opportunities in times of crisis.Lire la suiteWebinar
Webinar: Make your B2B customer acquisition strategy digital and authentic
Who says digital and authentic don’t mix? With SEO, content marketing, affiliate marketing and personalised email campaigns, organisations like ours are generating leads en masse. These tools are ours to use to convert, turn our users into brand ambassadors and design flawless customer experiences. We know what digital can do, can it do it authentically? Marketing expert Glenn Weuts will answer that question in his webinar (in English) on 20 April.Lire la suiteWebinar
Webinar: AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Lire la suiteWebinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.Lire la suiteEvent
Content Marketing & Web Editing Congress - People for content, content for people
Will everything soon be done by AI? And how will we still speak to each other's hearts? Spoiler: the human touch remains crucial. That's why this year's Content Marketing & Web Editing Congress revolves around humans. Thursday, November 14, 2024, we will gather more than 300 content professionals from all kinds of industries and organizations around the theme: people for content, content for people. Are you also interested in creating - with the help of AI – high quality content with and for people? Don’t miss out, get your ticket today. Get your ticket nowLire la suiteWebinar
Webinar: Increase your online impact with strategic SEO
Is your website not being properly found by relevant visitors? Is your SEO traffic not generating enough conversions? But do you think you already have an SEO-friendly website? Then it's time to switch from tactical to strategic SEO. Find out how during our webinar on 23 August.Lire la suiteEvent
AdTech and MarTech: with the perfect blend, your marketing is ready for the future
Feel like your online ads don’t always reach your target audience? Or that your marketing analyses and campaigns could be much more efficient if you had the right tools? A blend of AdTech and MarTech is the answer to both those challenges. On October 15, we will show you how it will fire up your marketing in 2025.Lire la suiteWhitepaper
Impact of the cookieless future on marketing
In this whitepaper, we will immerse you in the world of cookies, discuss what exactly is about to happen and how you can prepare your company for it. Enjoy!Lire la suiteWhitepaper
The e-commerce kick-start guide
The evolution in the e-commerce world moves at an incredible speed. That’s why the e-commerce issue becomes more and more complex, with new technologies, products and strategies to deploy. And companies have no choice but to try to keep up with this rapid evolution.Lire la suiteWhitepaper
Sell & advertise on bol.com
Most of us have probably already ordered a product or two at bol.com. But the platform also offers merchants interesting opportunities to sell and advertise products, in Belgium and the Netherlands. In this white paper we will tell you more about the possibilities of the platform.Lire la suiteWhitepaper
The significance of data in digital marketing
Data help the marketeer implement digital marketing techniques in customer communication. But how do you use that data, exactly? And how can you enjoy the full force of data? In this whitepaper, we will show you how to optimise your customer and prospect communication through segmentation and personalisation. Moreover, we’ll show you how AI supports these processes.Lire la suiteWhitepaper
The complete SEO guide
SEO, or Search Engine Optimisation, is omnipresent and indispensable to the modern marketer. Because paid ads are fleeting, because you always want to findable, or because up to 80% of internet users don’t look beyond the first page of search results. This includes a wide range of factors, from your website structure to the content and links.Lire la suiteWhitepaper
No more marketingcookies: calculate the impact on your sales and visitors
Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss. Go directly to the calculator via the button below or scroll down for more background information.Lire la suiteWhitepaper
Why email marketing still works
Whether you’re a small business or a large multinational, it’s worth considering email marketing.Lire la suiteWhitepaper
Creativity – how to stand out in B2B communication
Creativity in B2B communication is an important way to engage and connect with your audience. The era of the pure sales pitch is long gone, and today B2B communication is also looking for new ways to add value in the long term. Creativity builds the bridge between story, feeling and individuality. And this translates into positive business results.Lire la suiteWhitepaper
Your channel mix only has value if you manage it effectively
To make your online business run smoothly, there are several aspects you can focus on. One of them is your channel mix. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? Channel management provides answers to these questions. Channel management involves monitoring and adjusting the entire channel mix of your business or client based on predetermined goals. You work on all aspects that ensure better results, at every stage of the funnel.Lire la suiteWhitepaper
Increase your webshop turnover
Webshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.Lire la suiteWhitepaper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Lire la suiteWhitepaper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Lire la suiteWhitepaper
Score on socials with the Social Benchmark Report 2023
When setting goals for social content campaigns, it's crucial to ensure they are achievable and have a tangible foundation. The iO Social Benchmark Report provides you with valuable insights into the world of social content performance, so that you can make data-driven choices to optimise your social content strategy.Lire la suiteWhitepaper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Lire la suiteWhitepaper
Whitepaper: How to unburden your business with ‘first time right’ marketing execution
Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues?Lire la suiteWhitepaper
Make ecommerce more personal and tangible using online configurators
Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.Lire la suiteBlog
Opinion article: Will our marketing plans ever be free of the 'gamble'?
Summer is slowly changing into autumn, the annual cue for the opening of the "budget season." Time to fire up the roulette wheel; redistribute marketing investments on gut feel, driven by the resources provided by management. Or are you doing it differently this year?Lire la suiteBlog
Digital transformation: 5 statements that point to potential problems
Digital transformation touches every aspect of a business: people, processes, infrastructure, and customer relationships. Most problems that arise during a transformation process often have their origins in one or more of these aspects. How can you be alert to this?Lire la suiteBlog
'Get a taste of AI' #2: Generative AI in practice - How to create business value from day 1
When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?Lire la suiteBlog
Pourquoi devriez-vous déjà préparer votre webshop pour les fêtes de fin d’année ?
Après une longue période de croissance du commerce en ligne, les consommateurs belges et néerlandais retournent peu à peu dans les magasins physiques. Cependant, les grandes plateformes en ligne continuent d’occuper une position forte. Les achats en ligne vont certainement encore augmenter dans les années à venir, et cette tendance n’a pas échappé aux commerçants. À l’approche des fêtes, de nombreux détaillants se demandent ce que cette fin d’année leur réserve. Outre Noël, de nouvelles célébrations comme le Black Friday, le Cyber Monday et le Singles Day attirent de plus en plus l’attention en Belgique et aux Pays-Bas. Qu’est-ce que cela signifie pour les détaillants locaux ? Nous avons analysé pour vous l’impact de ces changements sur le marché.Lire la suiteBlog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Lire la suiteBlog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Lire la suiteBlog
15 Reading, listening, and viewing tips for the holiday season (and Beyond)
The end of December is list time. My colleagues at iO invited me to fill the last square of 24till24 with an inspiring list. December 24 is the last day of work before the Christmas holidays for many. That magical time of the year when the professional merry-go-round comes to a complete standstill. It isn’t just the time for family celebrations, it’s also the perfect moment to curl up on the sofa with a good book, a podcast, or a film. So, get into my personal list of the very best viewing, reading, and listening tips. Slide into the holiday season and keep the boredom at bay. Enjoy!Lire la suiteBlog
Comment le Monument national du camp d'Amersfoort a attiré 30 % de visiteur·euse·s en plus grâce à une campagne de podcast
Avec la campagne de podcast The Missing SS Commander, iO et le Monument national néerlandais du camp d'Amersfoort ont réussi à créer le podcast de marque de 2023. Des chiffres de téléchargement stupéfiants, des commentaires élogieux de la part des auditeurs et auditrices, une contribution importante à l'histoire de la Seconde Guerre mondiale aux Pays-Bas et une augmentation de 30 % du nombre de visiteur·euse·s dans le musée. Voici les principales leçons que nous avons tiré de la création du podcast de marque néerlandais le plus célébré de 2023.Lire la suiteBlog
Pourquoi le Google Consent Mode V2 est indispensable au marketing en 2024
Le monde du marketing ne cesse de se transformer, avec de nouvelles mises à jour ou de nouvelles règles en permanence. C'est un monde qui oblige les entreprises à évoluer avec lui. Un changement récent de cette organisation inclut, entre autres, que le mode de consentement de Google doit recevoir une mise à jour d'ici mars 2024 afin d'améliorer la protection de la vie privée des utilisateurs. Prenons par exemple la loi sur les marchés numériques. Cet instrument législatif européen réglemente les plateformes numériques en créant des règles. Une récente modification législative prévoit notamment que le mode de consentement de Google doit être mis à jour d'ici mars 2024 au plus tard afin de mieux protéger la vie privée des utilisateurs.Lire la suiteBlog
‘Get a taste of AI’ #3: How vectors add flavour and value
Every new era requires new fuel, and the AI era is no exception. Simply collecting raw data is not enough to effectively utilise generative AI – you also need to process and interpret the data. The vector database bridges the gap between data and AI, enabling valuable output and optimal customer experiences. In this article in our ‘Get a taste of AI’ series, you will learn how vectors work and gain the tools to apply them in your daily practice. The term “vector” may not be familiar to the general public, but its impact certainly is. Vectors provide more accurate results and recommendations in search engines and recommendation engines, improving the user experience. They add context and relevance, making the difference between a positive and a negative experience. But how does this work exactly? And how can your organisation leverage vectors for AI?Lire la suiteBlog
Hot in 2024: sustainable websites
“Refresh your website every five years.” Sound familiar? Well, listen carefully. Because in 2024, things have changed. The tech keeping your website up and running used to be out-of-date after five years. But now, it’s become more stable. So, don’t jump on the new website bandwagon just yet, and do your homework to see what you can repurpose first.Lire la suiteBlog
Comment mieux écrire avec l’IA ?
En tant que rédacteur, devez-vous adopter ou craindre les outils d'IA générative tels que ChatGPT, Copilot et Gemini ? La première option, certainement, la seconde peut-être aussi. En tout cas, ceux-ci vous apportent quelque chose que vous pouvez difficilement refuser. Tenez compte de ces nouveaux développement tout en vous assurant de garder le contrôle.Lire la suiteBlog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Lire la suiteBlog
Budgets marketing 2025 : s’appuyer sur les données ou prendre un pari ?
Établir les budgets de marketing pour l’année à venir : voilà qui donne des maux de tête à beaucoup de spécialistes. Allez-vous reprendre les budgets des années précédentes, même si la technologie évolue à une vitesse fulgurante et que le marketing pourrait être complètement différent demain ? Ou suivrez-vous votre intuition quitte à prendre des risques ? Heureusement, il y a la modélisation des données, qui vous permet d’élaborer un budget étayé et correct, couvrant vos coûts annuels sans aucun problème.Lire la suiteDossier
Dossier: SEO strategy
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Dossier: Public Brands
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Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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Dossier: The Opportunity Report
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Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Lire la suiteVideo
Infinite opportunities: Leslie Cottenje (CEO Hello Customer)
The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.Lire la suiteVideo
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Lire la suiteVideo
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Lire la suiteVideo
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Lire la suiteCase
L'app Big Green Egg augmente l'engagement envers la marque et l'utilisation de ses produits
Nous avons développé une app pour la communauté d'utilisateurs et clients de Big Green Egg afin qu'ils interagissent avec leur marque préférée de barbecue.Découvrez ce case en détailCase
Migration de Drupal 7 à Drupal 9 pour une meilleure UX
Découvrez comment une nouvelle plateforme Drupal 9 a offert une meilleure expérience et une augmentation de l'engagement des utilisateurs du site Bien de chez nous.Découvrez ce case en détailCase
Comment iO a développé une infrastructure digitale évolutive pour Nutricia Worldwide
iO a aidé Nutricia Worldwide à créer une infrastructure digitale pour gérer du contenu pour plus de 45 pays, et proposer du lait maternité à tous ceux qui en ont vraiment besoin.Découvrez ce case en détailCase
Comment rester pertinent dans un monde qui se digitalise rapidement ?
Dans un marché concurrentiel, il faut agir vite. Découvrez comment nous avons mis en place une stratégie publicitaire optimale avec JBC.Découvrez ce case en détailCase
Personnalisation approfondie dans Drupal pour un vaste groupe cible
Pour le géant de l’alimentaire Vandemoortele, nous avons créé une plateforme Drupal qui inspire et soutient divers publics grâce à un contenu personnalisé. Apprenez-en plus ici.Découvrez ce case en détailCase
Comment gérer le webmastering de différents sites web tout en répondant aux attentes du client ?
Améliorer la gestion du contenu numérique des sites web de D'Ieteren Automotive ? Lire l'article complet ici ;Découvrez ce case en détailCase
Comment nous mixons technologie & marketing pour la pharmacie en ligne Farmaline
Comment iO maintient sa collaboration fructueuse avec Farmaline sur le long terme ? En associant un lien de confiance solide à une synergie efficace entre ses services technologie et marketing.Découvrez ce case en détailCase
How to deliver a consistent brand experience across 35 countries
Comment développer un concept retail digital international qui fasse passer l'expérience client à la vitesse supérieure ?Découvrez ce case en détailPage
Verschil chatbot, bot en robot
Robots, chatbots, bots. Drie termen die erg op elkaar lijken, maar erg kunnen verschillen. Het zijn weliswaar alledrie technologische vorderingen in de samenleving, maar het is belangrijk om te weten wat ieder kan betekenen voor jou en wellicht je bedrijf.Lire la suiteNos expertises
Reach your users with better persona and journey research
iO helps you find the best channels to reach your customers and leads – with in-depth research on buyer personas and customer journeys.Lire la suiteNos expertises
Understand your audience with market and consumer research
If you know your consumer, you can answer to their needs better. iO helps you with in-depth insights from market and consumer research.Lire la suiteNos expertises
Élaborez une stratégie marketing qui fonctionne
Atteignez vos objectifs avec une stratégie marketing solide et bien pensée. Nos experts sont là pour vous ouvrir la voie sur le succès de votre entreprise.Lire la suiteNos expertises
Branding & marketing strategy: tell your brand story convincingly
Take control of your brand story with a sophisticated brand and marketing strategy. Power to the people, right? Get to know iO's take on things.Lire la suiteNos expertises
Get better results with a targeted communication strategy
Build a strong strategy for your business communication. iO experts will help you get your message to your target audience.Lire la suiteNos expertises
Déléguez la gestion de vos réseaux sociaux
Chez iO, nous vous aidons à optimiser votre visibilité sur les réseaux sociaux. De la stratégie au community management, nos experts vous accompagnent !Lire la suiteNos expertises
Créez des publicités en ligne & hors ligne
iO vous aide à penser mettre en place des campagnes digitales efficaces. Nos experts développe votre communication en ligne et hors ligne.Lire la suiteNos expertises
Pick the right advertising platforms and grow online
We have experience with all kinds of advertising platforms, like display, search, social, video, and affiliate. Make the right choices with our advice.Lire la suiteNos expertises
Media buying: the key to successful advertising
Marketing is so much more than a slogan. Our experts allow your message to shine with strategic media buying.Lire la suiteNos expertises
Looking for expertise in Continuous Integration, Delivery and Deployment?
Say goodbye to merge days, manual bug fixing and code flaws as a developer — and opt for continuous and automated development.Lire la suiteNos expertises
Créer de la valeur commerciale avec l'IA - workshops & trainings l iO
iO vous aide à passer à l'action avec l'intelligence artificielle. Découvrez nos ateliers et formations sur l'IA pour déceler le potentiel au sein de votre entreprise.Lire la suitePresse
iO and Amnesty International make themselves heard for Write-them-VRIJdag
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iO brings the Port of Antwerp-Bruges’ digital twin to life with AI
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11.11.11 chooses iO as digital partner
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iO study: majority of retail chains missing out on local SEO benefits
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iO and M Leuven bring Flemish Master to life with AI tool
Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.Lire la suitePresse
iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
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iO appoints Marco Merola as Managing Director on Campus Herentals
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4 out of 10 Belgians are digitally vulnerable
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Strategic boost for iO with two new senior hires
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Nagelmackers strengthens long-term relationships with a brand-new platform
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VRT joins forces with iO’s digital experts
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Navigating the iOS 17 update for marketers
Are you ready to navigate the ever-changing digital world and stay ahead of your competition? Join us for an exclusive webinar where we'll dive deep into the implications of the iOS 17 update for marketers like you.Lire la suiteWebinar
Crucial for your marketing in 2024: Google Consent Mode V2
The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.Lire la suiteWebinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Lire la suiteWebinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Lire la suiteWebinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Lire la suiteWebinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Lire la suiteWebinar
SEO & TikTok: the dynamic duo for digital success
From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information. Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy.Lire la suiteWebinar
Webinar: elevate your brand: mastering the art of content strategy
How can you effectively utilize content to promote your brand? How can you ensure that your brand stands out with persuasive creations across the appropriate platforms? These questions will be answered in our complimentary webinar, where you'll gain insights on developing a content strategy that seamlessly aligns with your marketing channels and target audiences. Watch the recording below.Lire la suiteWebinar
Webinar: discover how digitally mature your business really is (and what steps to take next)
As a CEO, managing director or marketing manager, you’re steering your ship towards the digital future. But here’s the challenge: how do you ensure you’re on the right course? Which aspects are thriving, and which ones need a boost? Register for our webinar and discover exactly how your company can move towards complete digital maturity.Lire la suiteWebinar
Webinar: How to easily gain complete control over the Woo publications of your organisation
With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.Lire la suiteWebinar
Webinar: How to easily gain complete control over the Woo publications of your organisation
With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.Lire la suiteEvent
Email Marketing 101 in 2025
Do you want to send emails that your target audience doesn’t just open, but also remembers? Emails that hit like your first sip of coffee early on a Monday morning. Then sign up for our event and discover how to make your emails the highlight of everyone's inbox in 2025. You’ll learn how to set up effective campaigns, what AI can do for you and how to increase your conversion rates. Please note places are limited, so reserve your spot in time.Lire la suiteWhitepaper
Selecting and deploying the right marketing automation platform
Through marketing automation, organisations like yours can easily identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks — effectively eliminating them from your daily operations — allowing you to focus on what matters.Lire la suiteWhitepaper
All about inbound marketing with HubSpot
Which types of marketing are sure to serve your organisation well, instead of only making things harder? If you are consciously aiming for quality B2B leads, then inbound marketing makes up the proper course. In fact, this goes for digital marketing in general: approximately 90% of all B2B research is conducted via digital, online sources.Lire la suiteWhitepaper
3 steps to build a successful B2B inbound marketing strategy
Shouldn’t the client be at the heart of every marketing campaign? When it comes to good inbound marketing, the same is clearly true for B2B marketing. Inbound marketing is an effective way to gather everything you need to build a successful campaign: the right, qualitative leads - collected in a way that does not disturb the user experience, using data that’s willingly shared. It’s a fitting approach, not only for acquiring new customers, but for turning them into enthusiastic brand ambassadors in the process.Lire la suiteWhitepaper
How to succesfully sell and advertise through Amazon Belgium & The Netherlands
Selling through Amazon? Here’s how to become successful Amazon is deeply ingrained in today’s digital retail landscape: you can buy and sell almost anything there. For merchants, Amazon offers a unique opportunity to rapidly and efficiently expand their markets – even across borders. But how do you start doing that? How will you successfully sell your products through the world's largest e-commerce platform? Well, you can find out how it works in our updated guide, 'Selling and Advertising on Amazon, a Guide for Belgium and the Netherlands'.Lire la suiteWhitepaper
E-detailing in the life sciences
In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.Lire la suiteWhitepaper
Alternatives to Google Analytics 4
How well do you know today’s web analytics landscape?When talking about web analytics, Google Analytics is usually at the top of the list. Google Analytics 4, is the undisputed king of web analytics tools. Or is it?Lire la suiteWhitepaper
How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase? In this whitepaper, we help you out.Lire la suiteWhitepaper
A user-friendly self-service portal in 5 steps
Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?Lire la suiteWhitepaper
Digital tools: challenges and opportunities for insurers
Naturally, we consider digital to be the future. Do insurance buyers in Belgium and the Netherlands see it that way as well? Together with market research agency BUFFL we asked 1.500 insurance policyholders about their views on digitalisation in the world of insurance. The conclusion? A remarkable one, to say the least. Prepare to read all about in our exclusive 18-page industry paper, including interesting bits of context, nuance, and thorough explanations.Lire la suiteWhitepaper
Digitalisation - the key to unlock B2B business growth
The digital revolution has profoundly changed the B2C market, and B2B soon followed. None of it happened overnight, by the way. In fact, the trend was initially slow to take off in the B2B sector. Today, digitalisation reached essential status in B2B for anyone wishing to stay ahead of the competition. Its secret? An omnichannel approach, the new standard for B2B sales.Today, B2B customers expect the same standards as B2C customers do in terms of access and service from self-service platforms and digital portals. They expect to find the right products, services or ecosystems across all stages of the customer journey. How do you manage B2C expectations in a B2B context?Lire la suiteWhitepaper
How do you find and motivate talent in Belgium?
The battle for talent – in other words, valuable, talented, and motivated employees – is raging harder than ever before. And that's not surprising. For every organisation, the key to success lies with the right talent. Young and old, highly educated, and self-taught, native and immigrant. How do you get them on board? And how do you stop them from looking elsewhere? Instead of using recruitment as a means to attract talent that’s based on financial promises and incentives, in the long term it’s wise to have a sustainable approach that starts from within your own organisation. In this whitepaper we will analyse the importance of your employer value proposition and take you through the recruitment do's and don'ts. Peppered with facts, figures and statistics that are relevant to the Belgian jobs market, and concrete tips, tricks, and trends.Lire la suiteWhitepaper
Win the battle for the consumer with marketing automation
In 2023, consumers’ expectations are higher than ever. They reject generic messages and communication. More so; they want to be put on a digital pedestal. To be personally addressed and only shown content that is relevant to them. In other words, they want companies and brands to give them an experience. And that experience has become just as important as a product or service.Lire la suiteWhitepaper
Get the most out of your social media marketing
Many companies use social media to reach their target audience. Too few companies use social media to engage their target audience. A shame really. Because engaging content is the key to success on social media.Lire la suiteWhitepaper
Composable Commerce: hype or here to stay?
The world of online commerce is becoming increasingly complex. Businesses need to be able to create appropriate and unique customer journeys across multiple channels. But this is proving to be quite a challenge for those still using traditional commerce platforms. Luckily, the world of online commerce is also constantly developing. When new and greater challenges arise, fresh solutions are created. Solutions like composable commerce.Lire la suiteWhitepaper
Get more insights into the effectiveness of media with Marketing Mix Modelling
Digital marketing offers enormous opportunities in the field of data-driven working. We often fail to take advantage of these opportunities. That's means you miss out on a lot of opportunities to maximise the impact of your budget.Lire la suiteWhitepaper
Download the "2023 Local SEO Benchmark Report"
For the 2023 Local SEO Benchmark, we analysed nearly 100,000 business locations in 36 cities in the Netherlands and Belgium, across 14 different industries. Curious about how the retail sector in the Netherlands and Belgium is doing in terms of Local SEO? Find out in our 2023 Local SEO Benchmark Report . Some key conclusions of the 2023 Local SEO Benchmark Report:Lire la suiteWhitepaper
Sales, leads, goals: your guide to Performance Marketing
Performance marketing is a branch of marketing where you focus on results. Which results? How can you measure it and - more importantly - how do you achieve it? This is different for every organisation, but the potential of performance marketing to deliver results? That’s universal. The efficient combination of leads, sales and targets is crucial.Lire la suiteWhitepaper
Get more revenue from Google Shopping with Google CSS Managed Service
In 2017, Google was fined €2.4 billion by the European Commission for abuse of power. The internet giant was pushing comparison websites (Comparison Shopping Services, or CSS) lower in search results with Google Shopping. That fine was bad news for Google, but good news for organisations looking to make more online sales.Lire la suiteWhitepaper
Digitise your trade union services for your sector
Trade unions play a crucial role when new technologies and trends emerge. But how do you ensure that your trade union keeps up with the expectations of your demanding customers, members, and users.Lire la suiteWhitepaper
Whitepaper: Creating exceptional customer journeys with a Digital Experience Platform
In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.Lire la suiteWhitepaper
5 insights from leaders in public communication
Effective communication between government and citizens is crucial in these rapidly-changing times. This whitepaper reveals five essential insights from some leading public communication professionals. Get inspired by these top leaders in the field and learn how to use branding techniques to powerfully communicate your story as a public organisation. After reading this whitepaper, you will knowLire la suiteWhitepaper
Every experience matters: Unravel customer experiences with the Experience Model
Your brand has to compete with an unprecedented number of messages and stimuli for attention. To stand head and shoulders above the rest, it is essential to offer distinctive customer experiences. And that starts with a deep understanding of customer experiences.Lire la suiteBlog
How furniture brand Pode benefits from a headless approach using Storyblok
Ever more organisations have been making the shift towards headless when building their new online platforms. At iO we used the combination of the Storyblok CMS and Next.js to create a total brand experience for furniture brand Pode’s new website. In this article, we will tell you why and how.Lire la suiteBlog
HubSpot announces new Sales Hub and CRM features at INBOUND 23
Elevate your sales journey and maximise data efficiency with HubSpot's Sales Hub 2.0 and Smart CRM.Lire la suiteBlog
Everything you need to know about Consent Management Platforms (CMP)
Organisations often store user data on their websites and apps, usually in the form of cookies. But every organisation has to be transparent about how they handle this data, and let users know if their data is shared with external parties. A Consent Management Platform (CMP) can help with this. We'll tell you all about it in this blog.Lire la suiteBlog
What marketers can expect from the iOS 17 update
Apple released iOS 17 on September 18, 2023. That latest iOS version includes a next step in the privacy restrictions surrounding tracking in Safari. Apple is making a number of changes that will have an impact on the measurability of campaign performance. We’ve followed these developments closely and will put them in a broader perspective for you. What's happening, why is it happening, what does it mean for marketers, and what solutions should you consider?Lire la suiteBlog
'Get a taste of AI' #1: Innovating with Large Language Models (LLM) as taste-maker
Anyone who has tried ChatGPT knows that we are at the dawn of a new era. A lot of businesses want to respond to these developments, but often still regard generative AI as a black box. The complexity and lack of transparency can lead to timidity and restraint, while AI as a technology offers a lot of unique opportunities and possibilities. Do you want your business to get ahead of the curve? Then you have to give AI a try: experiment, learn and apply. Experimentation is the only way to learn how and when AI can deliver value to your business operations.Lire la suiteBlog
How do you guarantee that innovation is successful in your organisation?
Exploring new markets, creating new revenue models, developing new products and solutions: there is consensus in most companies about the need for innovation. But guaranteeing the success of your innovation interventions is not a straightforward process. In this article we share 5 tips that you can use to increase the chances of your innovation process being successful.Lire la suiteBlog
How to choose an appropriate data analytics platform?
A data analytics platform extracts data from websites and apps and processes it into actionable insights for your business operations. At the beginning of 2023, Google Analytics still had a market share of over 85% in our region and the choice was often an easy one. However, after a series of complaints and questions about its compatibility with GDPR legislation, Google Analytics is balancing on the edge of legality. Consequently, the following question arises: what should you pay attention to when choosing another data analysis platform?Lire la suiteBlog
We analysed 97,474 Google Business Profiles and here's what we found
In 2020 we published "The 2020 Local SEO Benchmark Report". Our analysis of the state of local SEO in the Dutch retail sector. At the time, our conclusions were not too positive. About 75% of all business listings were incorrect or incomplete, less than 26% of retail chains had made a Google post, and only 8% answered reviews and customer questions. Now, three years later, we've mapped the state of local SEO again, but this time we’ve expanded the scope of our analysis covering 36 cities in the Netherlands and Belgium, divided into 14 different industries. In total, we collected and analysed data from nearly 100,000 business locations and over the last few months, we have analysed the results and are proud that we can now share the report and the most important findings. Let's dive into the key insights...Lire la suiteBlog
With these new guidelines, Gmail will ensure a safer inbox in 2024
In February 2024, Google and Yahoo's new email guidelines will come into effect. These guidelines have to do with email deliverability and will be made mandatory by Google, unlike now. The guidelines will apply to all emails delivered to Gmail accounts — or, in other words, all emails to gmail.com email addresses and organisations using Google Suite as an email server. In this article, our email experts tell you everything you need to know about the new guidelines.Lire la suiteBlog
Building trust in a cookieless era
We all know third-party cookies, a marketer's bread and butter, are leaving the building. The cookieless future was irrevocably set into motion when Google decided to remove them completely by 2024. This presents us with the unique challenge of tracking an audience that does not only demand an excellent experience but is increasingly privacy-conscious, too – quite paradoxical, we know. You’ve probably also heard that first-party data is the way to go. So, how can you turn leads into returning customers and, more importantly, how will you procure their data? We suggest a trust-first marketing approach that focuses on excellent content to establish a relationship with customers and users, making them more inclined to share their data with you.Lire la suiteBlog
Bing : un nouveau moteur de recherche pour toucher votre public cible
Google est le leader incontesté du marché des moteurs de recherche, et le restera probablement pendant un certain temps. Cependant, pour ce qui est des requêtes de recherche, on observe récemment un challenger à ce monopole : Bing de Microsoft. Au cours des derniers mois, Bing a fait des progrès considérables, passant de 1 requête sur 20 à près de 1 sur 5. Cette influence croissante et la part de marché de Bing sont des éléments à prendre en compte dans vos stratégies digitales. Vous pouvez ignorer 5 % de vos visiteur·euse·s potentiels, mais ignorer 18 % des requêtes qui mènent à votre entreprise pourrait être néfaste pour vos résultats.Lire la suiteBlog
3 idées précieuses sur le SEO de Friend of Search 2024
En tant que spécialiste du SEO, j'ai eu l'occasion d'assister à Friends of Search, une conférence renommée sur le SEO et le SEA à Amsterdam. L'événement attire au moins 600 visiteurs par an et garantit des conférences inspirantes, une cérémonie de remise de prix et un moment de networking. J'ai été immédiatement impressionné par l'expertise internationale présentée par les autres participants lors de cette onzième édition, qui s'est tenue le 21 mars 2024. Découvrez 3 informations précieuses sur le SEO qui m'ont marqué.Lire la suiteBlog
Export des données historiques - Universal Analytics
Date limite pour l'exportation depuis Universal Analytics : 1er juillet 2024. Après le 1er juillet 2024, il ne sera plus possible d'accéder à vos données dans Universal Analytics. Il est donc essentiel de prendre des mesures en temps voulu et de les exporter avant cette date. En exportant les données avant la fermeture de l'accès, vous pouvez conserver des informations précieuses, stocker vos données en toute sécurité et entreprendre tout autre action nécessaire. Il est conseillé de ne pas s'y prendre à la dernière minute, car vous pourriez rencontrer des obstacles, tels que des erreurs d'extraction ou des défis techniques. Pour éviter les problèmes potentiels, il est conseillé de transférer les données à temps dans un environnement où elles peuvent être stockées en toute sécurité. Vous pourrez ainsi les utiliser ultérieurement à des fins d'analyse ou de transformation. En agissant maintenant, vous pouvez vous assurer que vous ne perdrez pas vos précieuses données et que vous serez bien préparé·e pour l'avenir. Découvrez nos recommandations ci-dessous.Lire la suiteBlog
Comment créer un assistant de rédaction par IA avec Custom GPT ?
L'IA est-elle le grand méchant loup comme certains le prétendent ? Attend-elle tapie de prendre notre place d'expert en marketing de contenu ? Une chose est sûre : l'intelligence artificielle n'est pas un effet de mode. Elle est là pour durer, et c'est à nous de nous adapter. Chez iO, nous recherchons toujours de nouvelles façons de créer de la valeur ajoutée. Et, en la matière, l'IA est moins une solution en soi qu'un moyen d'y parvenir. Dans cet article, nous vous expliquons comment nous utilisons un assistant de rédaction par IA pour rédiger de gros volumes de textes de manière rentable.Lire la suiteBlog
Drupal 11 : des fonctionnalités innovantes pour améliorer l'UX, la performance et le développement
Drupal a récemment lancé la dernière version de son CMS incontournable : Drupal 11. En tant que partenaire certifié de Drupal, notre équipe Drupal de 130 personnes est impatiente de travailler avec cette version et d'aider les entreprises à l'utiliser. Drupal 11 offre une multitude de nouvelles fonctionnalités qui améliorent l'UX, augmentent les performances et rationalisent les processus de développement.Lire la suiteBlog
Intention de recherche - Search Intent
Lorsque vous recherchez quelque chose sur Internet, pour quelle raison le faites-vous ? Souhaitez-vous recueillir des informations, vous renseigner sur un produit particulier ou peut-être acheter quelque chose ? Il va de soi que vous espérez obtenir des résultats qui correspondent le plus possible à cette raison. L'intention avec laquelle une personne effectue une recherche est un facteur crucial pour Google et les spécialistes du marketing.Lire la suiteBlog
iOS 18 et RCS changent les règles du jeu pour les marques et les spécialistes du marketing
Avec le lancement récent d'iOS 18, le service de messagerie Rich Communication Service (ou RCS) est enfin largement disponible. Cela peut avoir un impact considérable sur la façon dont les marques et les spécialistes du marketing communiquent avec leurs client·e·s. Dans cet article, nous nous penchons sur les tenants et les aboutissants de RCS et nous expliquons pourquoi, chez iO, nous sommes convaincu qu'il offrira de meilleures expériences.Lire la suiteBlog
Comment mettre votre marque en lumière avec la bonne méthodologie pour votre contenu
Il y a énormément d’éléments à prendre en compte lorsque vous élaborez votre stratégie de contenu. Cela va de la définition de vos objectifs à l’identification des opportunités et la mesure de ses résultats. Par quoi commencer, et que faut-il prendre en compte ? Découvrez-le dans cet article.Lire la suiteBlog
The energy transition is enormous, how do you make it personal?
How do you explain the energy transition? iO and Enexis developed a permanent campaign with smart tech and several storylines.Lire la suiteBlog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Lire la suiteDossier
Dossier: Personalisation
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Dossier: E-commerce
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Dossier: Challenger Stories
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Dossier: Infinite Opportunities
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Dossier: Cookieless future
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Dossier: Video marketing
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Dossier: Marketplaces
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Dossier: Google Analytics 4
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Dossier: Marketing automation
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Dossier: Discover the power of branded podcasts
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Challenger Stories: The Good Roll makes the world “less shitty”
A third of the world's population (2.4 billion people) does not have access to hygienic, safe toilets. This is not only uncomfortable — it also causes tremendous health risks. That's why the team at The Good Roll set out to find a solution.Lire la suiteVideo
Challenger Stories: SwapBox's zero-waste packaging
When you know that the average person produces more than 250 kg of packaging waste a year, you immediately understand why Maurits and the team at SwapBox set out to find an alternative.Lire la suiteVideo
Challenger Stories: Spoony makes vegetables cool again
Just 35% of children in the Netherlands eat enough vegetables, and the number of overweight and obese children has been rising for years. Reason enough for Phaedra, founder of Spoony, to take action.Lire la suiteVideo
Infinite opportunities: Thierry Geerts (Google Belgium)
"Digitisation in Belgium is progressing rapidly, but not as fast as it could or I hoped it would," says Thierry Geerts, CEO Google Belgium. He wrote a book, Digitalis, about his vision on digitisation. He talks about how we can — and should — pick up the pace of digitisation.Lire la suiteVideo
Infinite opportunities: Peter Van Hoecke (Van Hoecke)
According to Peter Van Hoecke (CEO Van Hoecke), the client is always central, especially — in digital transformation. By automating, accelerating, and rationalising processes, you help your clients save time — our most finite and valuable resource.Lire la suiteVideo
Infinite opportunities: Steven Van Belleghem (iO)
Steven Van Belleghem (partner iO) talks about the three main advantages he sees in technology and digital transformation: faster than real-time service, hyper-personalisation, and the ultimate convenience.Lire la suiteVideo
Infinite opportunities: Joaquin Zschuschen (KLM Health Services)
Digital transformation isn't just about technology — it’s also about people. Joaquin Zschuschen, Digital Manager at KLM Health Services, talks about customer satisfaction and personalisation.Lire la suiteVideo
Infinite opportunities: Yannick de Bièvre (MediaMarkt)
MediaMarkt is an omnichannel retailer, and that is a very conscious choice. Digital and non-digital channels flow seamlessly into each other, according to Yannick de Bièvre (Head of Marketing BeLux).Lire la suiteVideo
Infinite opportunities: Paul Smeets (Cadac)
You can't do partial digital transformation, says Paul Smeets (CTO Cadac). In this video, he tells you more about his vision on digitisation.Lire la suiteVideo
Belgian Federal Public Service Foreign Affairs website, more accessible than ever before
How do we make our content accessible, so that every Belgian can find the information they need quickly and easily? The question came from the Federal Public Service Foreign Affairs and the answer? That came from iO. The result: a website that focuses on accessibility and presents the most important information in a crystal clear way.Lire la suiteVideo
Challenger Stories: BenBits wants to change the entire chewing gum market
BenBits is ambitious, and that's not a secret. The brand stands for plant-based chewing gum without plastic — the first in the Netherlands. But the ambitions don't stop there.Lire la suiteVideo
Challenger Stories: Tiny Library makes the baby market sustainable
Circular economy: it's not just a matter of using shared cars and collecting batteries. There is room for sustainable initiatives in the baby market too, and Tiny Library is here to prove it. The team works every day on the mission to make the baby market more sustainable — that's better for the world and for parents' wallets.Lire la suiteVideo
Digitising a business: the most common mistakes and how to avoid them
How is it that only 30% of the companies are successful in adopting digital transformation? In large part because it affects every aspect of a business: people, processes, infrastructure, and customers. We walk you through the most common mistakes we see in digital transformation projects so you don’t have to make them yourself. Expert:Tom van Mierlo, Digital StrategistLire la suiteVideo
Challenger Stories: We Are Eves helps put an end to fake beauty reviews
On average, people buy five products before they find the right beauty product for them. That's a problem. A problem that We Are Eves wants to eliminate from the world. It's a cosmetics platform with hundreds of thousands of honest product reviews, written by real people. In this video, Esther Leloux, Founder & CEO, tells you all about the platform.Lire la suiteVideo
Challenger Stories: plant-based pioneer The Dutch Weed Burger
It's time to harness the primal power of Mother Ocean to end animal suffering and offer delicious food that regenerates itself — at least, if it's up to The Dutch Weed Burger. They stand for delicious, plant-based burgers made from seaweed, and in this video, Mark Kulsdom, Co-Founder & Managing Director, tells you all about it.Lire la suiteVideo
Challenger Stories: How Wakuli is turning the coffee chain upside down
When Yorick Bruins lived in Tanzania, he saw a problem: there are too many unnecessary links in the coffee supply chain, preventing coffee farmers from getting a fair price for their beans. He founded Wakuli: an organisation that brings quality coffee from the farmer to the consumer — in the shortest possible chain.Lire la suiteVideo
Challenger Stories: Wild 'n Zilt targets a shortened North Sea chain
Hendrik Kramer is an Amsterdam-based fisherman and entrepreneur who wants to show that sustainable fishing pays off in the Netherlands. He does this by selling his fish directly to consumers with Wild 'n Zilt.Lire la suiteVideo
Challenger Stories: Willicroft makes ‘cheese’ from beans and pulses
Research shows that not many people have a positive perception of plant-based cheese. Brad Vanstone wants to change that with his brand Willicroft on Amsterdam's Spiegelgracht.Lire la suiteVideo
Challenger Stories: BayaBaya guarantees sustainability without compromise
With BayaBaya, founders Dirk Taselaar and Leon Daggenvoorde aim to take the plastic bottle out of the bathroom. Founded in 2021, the brand sells powdered concentrate for body wash with natural, vegan ingredients. Combine that concentrate with tap water and pour it into the aluminium refill bottle, and you've done your part, too.Lire la suiteVideo
Challenger Stories: Hands Off wants to make plant-based chocolate the norm
Hands Off was founded in 2013 to turn the chocolate industry upside down. For example, founder Kitty Smeeten achieved a 42% CO2 reduction by replacing cow's milk with hazelnut praline.Lire la suiteVideo
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Lire la suiteVideo
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Lire la suiteCase
Implanter une compagnie laitière néerlandaise au Mexique
iO et FrieslandCampina ont développé une solution créative pour faire découvrir l'entreprise aux professionnels de santé Mexicains malgré la pandémie.Découvrez ce case en détailCase
Podcast: De Verdwenen SS’er (le SS disparu)
Dans ce podcast richement produit, De Verdwenen SS’er (le SS disparu) Jordy Hubers et Floris van Dijk, responsable de la recherche au Monument national du Camp d’Amersfoort, partent à la recherche de Walter Heinrich.Découvrez ce case en détailCase
Podcast: "De NOW podcast"
Quelque 140 000 employeurs ont profité de la première période de candidature NOW en 2020. Dans De NOW Podcast, nous nous entretenons avec Ingrid Arts, responsable du programme NOW à l'UWV.Découvrez ce case en détailCase
Podcast: 1347 jours
Un directeur occupe sa position pendant 1347 jours en moyenne. Pour KPMG, les rédacteurs de KPMG RAAD interrogent des administrateurs, des directeurs et des régulateurs du monde des affaires néerlandais sur leur accession au sommet et sur la vie dans et autour de la salle de conférence.Découvrez ce case en détailCase
Podcast: The Guide (ABN AMRO)
L'entrepreneuriat est un parcours passionnant, mais qui reste difficile. Il s'agit de faire des choix, de saisir des opportunités, de relever des défis et de déterminer le financement dont vous avez besoin pour développer votre entreprise. Dans la campagne entrepreneuriale The Guide, ABN AMRO suit six femmes entrepreneurs sur leur chemin vers le sommet.Découvrez ce case en détailCase
Podcast: "in perspectief"
Pour les personnes qui, pour une raison ou une autre, sont éloignées du marché du travail, avoir un emploi est la meilleure chose qui soit. Le podcast In Perspectief - Op zoek naar werkgeluk (En perspective - à la recherche du bonheur au travail) s'articule autour de récits d'expériences de personnes bénéficiant de prestations WIA ou Wajong.Découvrez ce case en détailCase
Un nouveau webshop pour un distributeur à guichet unique
L'industrie automobile, ringarde ? Pas chez iO ! Découvrez comment nous avons mis en place une nouvelle boutique en ligne pour Pacauto.Découvrez ce case en détailCase
Podcast: Blessure de guerre
Ce récit audio raconte la résistance des médecins appelée "Medisch Contact" pendant la Seconde Guerre mondiale aux Pays-Bas.Découvrez ce case en détailCase
Podcast: The Real Estate Podcast
your guide to buying, selling, renting, and leasing property. Discover now!Découvrez ce case en détailCase
Podcast: So, how did it go? (Jobat)
a podcast that guides young professionals in entering the job market.Découvrez ce case en détailCase
Comment un audit terre-à-terre a-t-il ouvert la voie aux outils numériques idéaux
Comment un audit terre-à-terre a-t-il ouvert la voie aux outils numériques idéauxDécouvrez ce case en détailCase
How do you craft a captivating podcast journey for young train travelers?
Embark on a thrilling train adventure across the Netherlands with ‘Het Spoor Bijster’, a fuction podcast by the NS and iO.Découvrez ce case en détailCase
Comment un musée virtuel met le patrimoine flamand en valeur
Découvrez comment nous avons développé une plateforme d’expérience virtuelle qui fait passer l’expérience client au niveau supérieur.Découvrez ce case en détailCase
Impacting the traveller and environment through technology
Brussels Airport : zoom sur les différentes plateformes développées par iO pour une expérience passager ultime.Découvrez ce case en détailCase
Transforming the passenger experience through innovation & service design
Nouvelles technologies, internet des objets et preuves de concept. Découvrez comment iO introduit des innovations à l'aéroport.Découvrez ce case en détailCase
Trouver la CMP idéale pour plusieurs domaines
Pour Van Hoecke, nous avons mis en place une CMP pour ses domaines, qui offre à l’utilisateur un environnement sûr pour sa vie privée et ses données. Découvrez comment.Découvrez ce case en détailCase
Une expérience d'accueil parfaite prend sa source dans la co-création
iO a aidé Landal Greenparks à créer une expérience d'accueil qui intègre un service personnalisé à la commodité digitale.Découvrez ce case en détailCase
Comment optimiser une campagne colorée grâce à l'exploitation de données
Mieux visualiser votre parcours client en s'appuyant sur des données grâce au journey mining.Découvrez ce case en détailCase
Des services digitaux qui apportent une touche de couleur au futur
Paint and varnish multinational AkzoNobel managed 140 websites, previously all with local support. iO's specialists ensured successful migrations to Adobe Experience Manager and centralised support with internal teams. Read the full case here.Découvrez ce case en détailPage
WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suitePage
WWVD: Download the presentations of Thursday 30 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suitePage
Give the Webwinkel Vakdagen (WWVD) a successful follow-up, together with iO!
As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?Lire la suite
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