Finally, after six nominations, iO – Campus Amsterdam has been recognised twice, winning gold at the Global Performance Marketing Award yesterday in London. The two awards were in recognition of an affiliate marketing strategy in the US and Canada and a European lead generation campaign, for iO client Philips. Another iO campaign, for our client EDC Retail, was a runner-up.
The Global Performance Marketing Awards reward the smartest and best strategies, campaigns, and programmes in the field of affiliate marketing.
“Last year we won one gold. Now we’re going home with two gold medals. In a strong international field that’s populated with large established agencies from the US and across the EU, iO is the only agency in the Benelux that’s achieved this", says Lennart Ruigrok , Business Development Manager iO at Campus Amsterdam.
“We are particularly proud that, as a Dutch agency, we have developed and rolled out a successful affiliate and partnership strategy for Philips in the United States and Canada. With our smart performance marketing approach, we left the local players on the American continent in our wake. That’s unique. Within lead generation, affiliate marketing is becoming an increasingly important channel. With our approach, we’ve proved that we can generate qualitative leads at a sharper cost per lead (CPL) than other paid channels.”
About Global Performance Marketing Award
Hosted by PerformanceIN, there are 30 categories covering efforts ranging from ‘Best Tech Publisher ‘and ‘Most Creative Partnership’’ to ‘Best Content Commerce’ and ‘Best Loyalty Partnership’. This year, more than ever, the focus of the awards is to highlight all of the performance-driven marketing channels and methodologies that have boosted client revenues and ROI. https://performancemarketingawards.com
iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works with customers to strengthen their brand, improve digital systems, and provide future-proof growth.