Rodger Werkhoven is Executive Creative Director at iO Campus Amsterdam. With almost 30 years of experience working for top design and advertising agencies including Studio Dumbar, Total Design, DDB, Ogilvy, BBDO, McCann, Havas, and WPP. His work has earned numerous awards at prestigious festivals like Cannes Lions. However, he takes the most pride in the many Effie awards his campaigns have secured for his clients.
In 2022 he was invited to contribute to the successful beta launch of DALL•E 2 by OpenAI. Rodger contributed and connected the company with renowned Dutch artists, expanding OpenAI’s creative network in the Netherlands.
Rodger co-founded CollaborAitors with his close friend and celebrated artist Arno Coenen, which produced the award winning 'Let's Be Friends,' the world's first AI-generated, AI-animated, and AI-narrated short film, which is now being screened by Dutch Embassies in Europe and China as part of cultural exchange programmes.