Nearly 800,000 businesses in Flanders and Brussels. Behind every single one: an entrepreneur looking for support, connection, and opportunities to grow. That's exactly what Voka offers. But their digital presence wasn't doing justice to their ambition. Fragmented content, technical debt, and untapped search potential meant fewer people finding their events and training. Voka partnered with iO to change that. Together, we turned their website into a growth engine: one that attracts the right visitors, keeps them engaged, and turns interest into action.
Integrated SEO and SEA strategy for maximum visibility
Technical audit and clean-up of 1,500+ harmful backlinks
Content gap analysis driving targeted content creation
Local SEO optimisation across all Flemish regions
Data-driven campaigns with 11.4% CTR on non-branded ads
The challenge
How do you turn a respected business network into a digital destination that drives registrations and engagement?
The solution
A full-funnel approach combining technical SEO, strategic content, local visibility, and paid campaigns, all working in synergy.
Voka x iO: building digital momentum for Flemish entrepreneurship
Voka is the largest network of entrepreneurs in Flanders, representing and connecting businesses across the region. With the motto 'Doing business together, growing together', they champion a thriving environment for entrepreneurship at local, regional, national, and European level.
Our partnership goes beyond individual projects. As Voka's trusted digital partner since 2020, we combine deep expertise in search, content, and performance marketing to help them stay ahead in a competitive landscape. This case is one chapter in an ongoing collaboration focused on sustainable digital growth.
Why technical health comes before traffic growth
Before adding new content or campaigns, we needed to understand what was holding Voka back. Our technical audit revealed issues undermining their search performance: broken links, 404 errors, poor URL structures, and nearly 1,500 low-quality backlinks dragging down domain authority.
We cleaned house first. Errors resolved. Indexability improved. Harmful links removed. This gave Voka a solid foundation for everything that followed.
Filling content gaps to capture search intent
Keyword research told us where Voka was missing opportunities. We identified high-value search terms that potential members and event attendees were using, but that Voka wasn't ranking for.
By mapping these gaps, we created a content roadmap that addressed real user needs: practical information for entrepreneurs, answers to common questions, and clear pathways to events and training. Every new piece of content was built to serve both users and search engines.
Local SEO: putting Voka on the map across Flanders
When an entrepreneur searches for "Voka Brussels" or "Voka Antwerp", they expect to find relevant, accurate information instantly. We optimised Voka's Google Business profiles for every region: consistent details, compelling descriptions, and up-to-date contact information.
This local SEO approach increased visibility in regional searches and made it easier for entrepreneurs to connect with their nearest Voka chapter.
The power of SEO and SEA working together
SEO and SEA are often treated as separate disciplines. We took a different approach: using insights from organic performance to sharpen paid campaigns, and vice versa.
Improved landing page quality boosted ad relevance scores. SEA data revealed which keywords deserved more organic investment. This synergy drove a CTR of 11.4% on non-branded campaigns, up from 7.5%. Proof that integration outperforms isolation.
From visibility to conversion: the results that matter
Higher rankings mean nothing without action. Our focus was always on the outcome: getting more entrepreneurs to register for Voka's events and training courses.
By aligning content, technical improvements, and campaigns around this goal, we achieved a 19.5% increase in registrations and a 16% increase in average session duration. Visitors weren't just arriving: they were staying, exploring, and converting.
The numbers
+1%
Increase in event and training registrations
+1%
Increase in average session duration
1%
CTR on non-branded ad campaigns
~1
Harmful backlinks identified and removed
1
Fully SEO-proof website
From digital underperformance to measurable growth
Voka's website now works as hard as the entrepreneurs it serves. By addressing technical issues, filling content gaps, and integrating SEO with SEA, we transformed a static online presence into an active driver of registrations and engagement.
Entrepreneurs find Voka faster, stay longer, and take action more often. For Voka's team, the impact is clear: less time firefighting technical problems, more time focused on what matters most: connecting and supporting Flemish businesses.
And as the digital landscape evolves, our partnership continues to adapt and deliver.
