When you manufacture custom products, every order is unique. Different dimensions, colours, glass options, decorative panels. For Janssens AluSystems, a Belgian manufacturer of premium aluminium greenhouses, this complexity created a challenge: how do you ensure that dealers across Europe, Scandinavia and America can configure, price and order correctly every time? The answer was to digitise the dealer order process. Together, we built a dealer portal with an integrated 3D configurator that connects directly to Janssens' ordering, delivery and invoicing systems.
3D configurator for bespoke greenhouse configuration
Dealer portal integrated with order, delivery and invoicing systems
Real-time pricing and delivery estimates
Long-term partnership since 2018
The challenge
How do you support an international dealer network in selling complex, custom-made products? And how do you ensure every order is configured correctly, priced accurately and delivered as promised?
The solution
A dealer portal with 3D configurator that digitises the entire order process. Directly connected to Janssens' back-end systems, it gives dealers real-time pricing, accurate configurations and seamless order tracking.
Digitising sales for a Belgian family business with global reach
Janssens AluSystems is a Belgian family business manufacturing premium aluminium greenhouses, garden rooms and orangeries. Alongside standard models, they offer fully customised products tailored to individual wishes. Janssens distributes through an international dealer network across Europe, Scandinavia and America.
Since 2018, we have worked with Janssens to digitise their dealer order process. What started as a configurator tool has grown into a comprehensive dealer platform. Our collaboration continues to evolve, with ongoing updates and expansions to meet changing market needs.
The challenge of selling custom products through dealers
Catalogues and technical sheets are not enough when every product can be configured differently. Style, dimensions, RAL colours, decorative panels, glass options: customers have countless choices. For dealers, this complexity makes it difficult to advise customers confidently and close sales. For Janssens, it creates risk: incorrect configurations lead to order errors, delivery problems and unhappy customers.
Janssens needed more than a digital brochure. They needed a streamlined presentation, ordering and delivery flow that would support dealers worldwide and guarantee order accuracy.
Why digitising the dealer order process matters
When dealers cannot easily configure and price custom products, they default to simpler options or make mistakes. Both hurt sales and brand reputation. Janssens wanted to empower their dealers to offer a superior sales experience: one where the customer sees their dream greenhouse take shape on screen, gets an accurate price immediately and trusts that what they order is what they will receive.
The goal was to digitise the dealer order process end-to-end, from configuration to delivery confirmation.
A 3D configurator that brings custom products to life
We developed a 3D configurator using the Three.js framework, now seamlessly integrated into Janssens' dealer platform. Dealers and their customers can configure greenhouses together on screen: choosing dimensions, colours, glass types and options in real time. The visual feedback builds confidence and reduces misunderstandings.
Because the configurator connects directly to Janssens' ordering and pricing systems via a Symfony back-end, dealers can immediately provide accurate pricing and delivery timelines. One click converts the configuration into a confirmed order.
A dealer portal built for flexibility
Not every dealer offers the same models or promotions. We developed an iFrame solution that allows dealers to embed the configurator on their own website, customised with their logo and branding. The tool looks and feels like part of their site, while the technology runs on Janssens' platform.
This flexibility means dealers can personalise the experience for their market while Janssens maintains control over product data, pricing and order flow.
Empowering end customers too
Private customers can also use the configurator independently, though with limited functionality. After registering on a dealer's website, they can design their greenhouse, save it, download a PDF or return to it later. To complete the order with final details, they visit their local dealer, who can then guide them through the last steps.
This hybrid approach respects the dealer relationship while giving end customers the autonomy to explore.
Seamless integration, fewer errors
The real value lies in the connection. Because the dealer portal integrates directly with Janssens' order, delivery and invoicing systems, there is no manual re-entry, no miscommunication and far fewer errors. Dealers can create quotes, place orders and confirm deliveries themselves. Transparency in pricing, model options and order tracking builds trust on all sides.
Order accuracy that builds dealer loyalty
By digitising the dealer order process, Janssens has transformed how their network sells custom greenhouses. Dealers experience the portal as a clear advantage: reduced error margins, transparent pricing and full visibility on order status. They can offer their customers a buying experience that reflects positively on them.
For Janssens, the result is growing trust in the brand and higher dealer loyalty. And our collaboration continues to evolve, with ongoing updates to meet changing market needs.
