Our AI Audience & Marketing Intelligence services
Audience segmentation and ICP modelling
AI identifies behavioural patterns and company characteristics that manual analysis misses. From a database of tens of thousands of leads to a scoring model that surfaces the most valuable prospects for sales and marketing.
Marketing Mix Modelling and attribution
Last-click attribution rewards the final touchpoint while overlooking the channels that prepared the conversion. We build attribution models that reveal the true contribution of each channel, giving you a stronger foundation for budget allocation and performance decisions.
AI-driven content and campaign audits
An AI audit of your content landscape delivers in days what manual analysis often takes weeks to uncover. With automated scoring for every page or asset, your team quickly sees what performs well, what underperforms and where optimisation opportunities create the most value.
GEO visibility and LLM monitoring
A growing share of your audience now asks questions through ChatGPT, Perplexity and Google AI Overviews. We measure how visible your brand is within those answers and turn those insights into a practical action plan to improve discoverability.
Predictive analytics and anomaly detection
GA4 explains what happened; predictive analytics helps you anticipate what comes next. We build models that detect anomalies early and forecast trends, enabling your team to respond proactively before performance starts to decline.
Let's discuss your AI audience intelligence needs
Our approach to AI Audience & Marketing Intelligence
Audience intelligence doesn't start with technology: it starts with the right commercial questions. Which behaviours predict purchase intent? Which signals are being collected but never used? Which channels are being over- or under-valued in your current attribution model? We combine AI analysis with marketing expertise to answer those questions with evidence and help you implement what follows from the answers.
From data to insight at scale
Behavioural data, intent signals, company characteristics, campaign results, ... AI processes volumes of data that manual analysis makes impractical. We translate that analysis into concrete recommendations: which segments to prioritise, which channels to shift, which content to improve or reduce.
Attribution that reflects reality
Last-click attribution punishes the channels that build awareness and rewards the ones that close. We implement multi-touch and data-driven attribution models that measure what actually drives growth, so budget decisions rest on evidence rather than the last touchpoint.
Visibility in an AI-driven search landscape
AI search engines provide direct answers, meaning your brand is either included or absent. We run GEO audits, deploy LLM tracking and implement technical optimisations to make your visibility in AI-generated answers measurable, actionable and continuously improving over time.
Why work with iO?
Analytical depth with marketing practice
We combine data science with marketing expertise. We don't build models in isolation; we translate insights into decisions your marketing and sales team can act on.
GEO expertise grounded in measurable results
We measure the impact of AI Overviews and LLM visibility with active clients, including Suzuki and Hypotheekwinkel. That gives us concrete data to base recommendations on.
AI that makes results scalable
From a content audit that takes 85% less time to a lead scoring pipeline tested on 65,000 leads: the efficiency AI delivers is real and repeatable.
From intelligence to action, without delay
Intelligence only has value if it leads to action. We don't just deliver the analysis, we help you implement the recommendations, from technical fixes to revised channel strategy.
