The solution was two new WordPress sites combined in one flexible multisite platform. It has integrations with HubSpot, Dolphin Travel and QuickPay, and a backend that gives Profil Rejser far more freedom to develop and optimise its digital universe itself.
+106% more customer enquiries
+44% more time spent on the site
+15% higher engagement rate
100% more enquiries from the primary segment in the most important sales period of the year
Best revenue result since 2018
The challenge
Profil Rejser has more than 40 years of experience creating tailor-made trips to destinations all over the world. But its digital foundation could no longer keep up with its ambitions. Profil Rejser and Bella Vista needed websites that matched their high level of quality. Their employees also needed a far more flexible and user-friendly platform for working with content, campaigns and travel packages.
The solution
iO developed a WordPress-based multisite solution where Profil Rejser and Bella Vista could be managed from the same technical foundation. The platform was built with custom blocks, integrations and an improved backend, which made it easier to create and adapt content. HubSpot, Dolphin Travel, QuickPay and Cloudflare were also integrated, so that marketing, sales and the digital customer experience fit together better.
Profil Rejser x iO: From new website to digital growth platform
Profil Rejser is a Danish travel agency with more than 40 years of experience arranging tailor-made trips. Together with the luxury brand Bella Vista, it needed to lift the digital experience and create a more efficient foundation for day-to-day operations. The collaboration was therefore not just about front end and design. It was about creating a platform that both customers and employees could get more out of. Using Profil Rejser's updated corporate visual identity as a starting point, iO turned the design into a flexible digital solution with custom blocks and a backend. This made it far easier for the marketing and production departments to work with content and new initiatives themselves.
How do you build one platform for two different travel brands?
Profil Rejser and Bella Vista have different positioning and customer experiences, but share many of the same needs behind the scenes. iO therefore developed a WordPress multisite solution where both brands could be managed from one shared platform. This gave Profil Rejser:
one shared technical foundation for both brands
the flexibility to work with different visual expressions
reusable custom blocks for content and layout
a clearer and more user-friendly backend
the ability to develop and launch new initiatives faster
How do you connect inspiration, data and sales?
A central part of the solution was getting the different systems to work together. Dolphin Travel was integrated directly with WordPress, so travel packages can be loaded onto the site automatically. Prices are updated automatically every hour, so customers always see current information. HubSpot was integrated through a custom-developed newsletter sign-up block, and QuickPay made it possible to support direct and secure payment solutions. Cloudflare was integrated to optimise images, so they can be delivered efficiently to users.
We had an outstanding collaboration with iO, who listened to our wishes from the start and handled every detail throughout the process. The relaunched website has, in a very short time, led to a marked increase in enquiries for travel packages. We are thrilled with iO's work. Both customers and colleagues have received the new site well.
The numbers
+1%
more customer enquiries after the launch
+1%
more time spent on the site
+1%
increase in engagement rate
+1%
more enquiries from the primary segment in January and February
A digital foundation that makes it easier to inspire and easier to convert
Profil Rejser and Bella Vista now have a digital platform that combines strong brand experiences with a far more flexible technical foundation. For customers, this means a more inspiring and user-friendly travel experience. For employees, it means a platform where content, campaigns and travel packages can be handled far more efficiently. And for the business, it has already delivered clear results: more enquiries, higher engagement and a better revenue result. The platform was launched on 1 October 2024 and has already delivered the best revenue result since 2018.
