The result is a stronger digital foundation and a data-driven picture of where DPA stands when potential customers ask ChatGPT and other AI models about professional microphones.
30 development tasks completed on the Umbraco platform
8,600+ AI answers analysed in DPA's GEO Benchmark
Good visibility (above benchmark), with potential for more citations
268 hand-built prompts across 13 monitors and seven professional segments
The challenge
How do you secure both a strong digital foundation and visibility in a changing search landscape? DPA's product universe and configurator are central to both the customer experience and conversions. But the platform needed a boost: better UX, higher performance, new features and more flexibility in working with product content and storytelling. At the same time, search behaviour was changing. DPA knew its position in traditional search, but didn't know whether the brand was being found and recommended when professional sound engineers searched for microphones in ChatGPT and Google AI Mode.
The solution
iO took over DPA's Umbraco platform, PIM system and hosting, and completed around 30 tasks covering new features, improvements and optimisations. iO also developed a GEO Benchmark that mapped DPA's visibility, positioning, sentiment and citations in AI-generated answers. The result is a stronger digital foundation and a data-driven picture of where DPA stands in AI, and where the greatest potential lies for strengthening visibility through content and SEO/GEO.
DPA Microphones x iO: A partnership close to the technology
DPA and iO worked closely together on the further development of the existing platform. With direct access to the relevant iO expertise, questions, solutions and priorities could be settled quickly. The team also contributed professional recommendations along the way and challenged solutions when it made sense. As part of the takeover, a technical audit was carried out, which identified critical issues and opportunities for improvement. These were addressed, and the platform was upgraded at the same time. This gave DPA a more stable technical foundation and a better starting point for further development. Thanks to the close collaboration and the thorough takeover, DPA and iO started the further development from day one after the handover.
How do you create a stronger digital foundation?
DPA's website is built on Umbraco and hosted on Umbraco Cloud. The product universe and the configurator are central to both the user experience and conversions. It was therefore important to improve functionality and performance, and the options for telling the story of the products. iO further developed the platform with new page components, a new structure for product pages and improvements to the product configurator. Better options for exporting and importing content were also created, which made it easier for DPA to work efficiently with product content. In parallel, product data was strengthened through the integration with DPA's PIM system. This gave better options for managing product information and created a more efficient editorial workflow.
How does DPA get found when customers ask AI?
Traditional SEO doesn't necessarily tell you how a brand performs in AI-generated answers. DPA therefore needed a new data foundation. iO designed and carried out a GEO Benchmark that measured DPA's AI visibility and positioning across seven professional segments. The benchmark was based on 268 hand-built prompts, 13 monitors and more than 8,600 AI answers from two AI models. The prompts were developed from traffic data, existing organic rankings and a crawl of DPA's website. They covered three types of searches: spontaneous visibility, competitor comparison and brand-specific perception.
What did the benchmark show?
The benchmark showed that DPA already stands strong in AI-generated recommendations. With good organic visibility, DPA was the most frequently recommended pro audio brand in the AI answers analysed.
The analysis also showed clearly where there is room for improvement. Very few AI answers cited dpamicrophones.com directly. This gave DPA a concrete picture of where it could strengthen both the relevance of its content and the website's role as a source for AI models.
iO quickly got to grips with our platform and our needs. They didn't just come in and solve tasks. They also challenged our ideas and contributed their professional perspective. This has made it easier to prioritise the right improvements while keeping the focus on the continued development of the platform.
The numbers
1tasks
new features and improvements implemented on the Umbraco platform
1AI answers
the data foundation for the GEO Benchmark
1prompts
hand-built prompts across 13 monitors and seven professional segments
A stronger foundation and a clear picture of DPA's AI visibility
DPA now has a stronger and more flexible digital foundation. The Umbraco platform has been further developed, the product universe and configurator have been improved, and work with product data and content has become more efficient. A technical audit and platform upgrade have also given DPA a better starting point for further development. The GEO Benchmark gives DPA something it didn't have before: concrete data on how the brand is perceived and recommended by AI models. With good organic visibility, DPA stands strong, but the analysis also shows clearly where there is untapped potential. DPA can also use the insights from the GEO tracker to follow its position in AI on an ongoing basis, and to prioritise content and optimisations where the potential is greatest.
