Content & experience platforms that fit your target audience

The digital world is becoming more complex by the day. Heaps of channels and touchpoints make it more difficult to manage everything efficiently, align all processes and make everything fit into a logical customer journey. Luckily, there are content & experience platforms that can help you with that – and we happen to have a lot of experience with those.

Choosing the right content & experience platform

Why is it important to choose the right content & experience platform? Because every organisation has different needs when it comes to these platforms.

Do you want a user-friendly solution that you can get to work with straight away? An extensive library of content related to different countries and languages? A platform that can automate complex challenges? Or a way to test different versions of your content?


For those who don’t deal with the three-lettered acronyms of the marketing industry, things can get a bit confusing. That’s why we’ve compiled a list of all the relevant acronyms for you:

  • CMS (Content Management System): a tool that allows you to manage your website content, often without needing any programming knowledge;

  • DXP (Digital Experience Platform): a central platform to manage all your digital touchpoints;

  • DAM (Digital Asset Management): a central storage space to manage, organise and store your content;

  • PIM (Product Information Management): a system to collect, manage and publish information on your products;

  • CRO (Conversion Rate Optimisation): a way to increase your website’s conversion rate.

What do we do?

At iO, we have experts in technology, strategy, content, and marketing – those experts are happy to help you choose and implement a content & experience platform that suits your organisation.

Clients we’ve helped with content & experience platforms:

Janssen Pharmaceutical - iO
Organon - iO
MSD - iO
Ordina - iO
YER - iO
Tintelingen - iO
BouwendNL - iO
ErasmusRotterdam - iO
Enexis - iO
Akzonobel - iO
Rockfon - iO
Signify - iO

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Content & experience platforms: the tools we use

Our experts can tell you everything about content & experience platforms – but they would rather use their experience to help organisations grow digitally. They use these tools to do so:

CMS and DXP platforms




Why iO?

At iO, you can rely on an end-to-end partnership. That means that we will support you completely, from strategy to content and from technology to marketing.

Our 2000 experts don’t just make us great at the technical set-up of web platforms, but they help us:

  • Align your customer experience with your brand and brand experience;

  • Make your efforts deliver results by utilising the platform’s full potential;

  • Give you expert support and early access to beta programmes.

Quels défis marketing pouvons-nous vous aider à relever ?