UX & usability research: match your platform to your user

Les experts d'iO ont aidé Damen Shipyards dans sa transformation digitale pour créer une expérience de marque forte et cohérente.

Un crédit flexible, sans carte mais avec tous les avantages omnichannel d'une carte de crédit.

Pour BNP Paribas, a iO a développé une plateforme web, une application et une plateforme d'intégration.

Découvrez comment iO a collaboré avec Longfonds et Long Alliantie pour créer une plateforme communautaire afin d'aider les personnes souffrant de COVID-long.

Nouveau layer d'intégration, pages de paiement et portail de développeurs avec une UX et DX impeccable : c'est le défi que nous avons relevé pour Worldline.

Découvrez comment une nouvelle plateforme Drupal 9 a offert une meilleure expérience et une augmentation de l'engagement des utilisateurs du site Bien de chez nous.

Vous voulez proposer des services de santé en ligne ? Découvrez comment nous avons créé une app fiable et facile d'utilisation pour faciliter les process.

De service postal classique, PostNL est devenu un fournisseur digital de service logistique grâce à une collaboration réussie avec iO. Découvrez comment.

In the ever-changing world of marketing, it can be challenging for CMOs to determine the correct marketing budget. The economic landscape and technological advances in the marketing industry calls for a new approach to budgeting.

A strong brand identity begins with a strong brand name. So determining your brand’s name has a major impact on your success as a company. How then do you come up with a name that conveys your brand values and feels like a household name to consumers? Discover how our research and creation can help you anchor your new name in your customers' hearts.

Copywriting. Most people know it as a marketing term. You write informative or seductive texts to encourage readers to take a certain action. Often you want to inform or sell a product or service. A nice slogan for your brand, an elegant text on a brochure, or the proud history of a soup brand on its packaging.

One in eight people in the Netherlands are living with a long-term physical, psychological, intellectual, sensory, or intellectual disability. If you offer products or services in the Netherlands, it is forbidden to discriminate between people with or without a disability. Yet there are still many companies that only assess their digital sales and service channels on the speed and responsiveness on each device. Why do companies often see digital accessibility, and therefore the WCAG 2.1 guidelines as optional? At iO, Software Architect Lucien Immink is committed to creating accessible webshops, applications and sites and explains how to make your digital channels accessible and inclusive.

An idea is often the first step towards a better future, and it’s no different in product development. A backlog full of crystal-clear priorities – epics, stories, bugs, and tickets – is a wealth of ideas for the future. Having the time and budget to actually work all these ideas out is something else altogether. How do you validate an idea without risking a serious chunk of your budget?

User experience is an increasingly high priority for brands and organisations. Unfortunately, there are many misconceptions and persistent myths about UX. What are they, how can you refute them and perhaps most importantly: how can you, as a brand, do things differently – read: better –? This article will explain how you can do all of this.

'To measure is to know' is a frequently heard management mantra. But 'User Experience' can appear to be an immeasurable thing. Still, there are ways to quantify the User Experience.

Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).