Market and consumer research: score with in-depth insights
Do you understand your target audience? Or is there some room for improvement? If the latter applies to your organisation, you could benefit from market and consumer research. After all, organisations need a long-term perspectives on both product and brand level. Research data can help you with this.
Analyse your competitors
Dive into the behaviour of consumers
Data turned into recommendations
Discover valuable trends
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What do we do?
At iO, we have the best experts in technology, strategy, content, and marketing. In other words: all the necessary expertise for in-depth brand- and consumer research that helps your organisation truly understand your consumers.
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Why does market research matter?
Market research – you guessed it – maps out your market. It benefits both businesses that are just starting out and those that have been around the block, giving you insight into what’s happening in the industry and how you can leave your mark on that industry eventually.
Market research includes desk research, field research, SWOT analysis, competitive analysis, and image analysis.
Why does consumer research matter?
Consumer research puts you into your (potential) customers’ shoes. This will teach you more about their preferences, motivation and buying behaviour. This can help you take decisions that will benefit your organisation. We identify the approach that suits you best. In addition to the research itself, we provide a clear analysis, but also go a step further and also convert the results into initial action points.
Clients we’ve helped with market & consumer research:
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Pourquoi choisir iO ?
En choisissant iO, vous optez pour un véritable partenaire end-to-end avec des années d'expérience dans les domaines du marketing, de la technologie, de la stratégie et du contenu.
C’est ainsi que nous faisons la différence avec des publicités audiovisuelles marquantes, mais que nous vous aidons aussi à :
Traduire votre brand story en campagnes créatives
Toucher vos groupes cibles sur les bons canaux
Trouver le juste équilibre entre émotion et raison
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