Pre-register for iO’s 2023 Local SEO Benchmark Report


Did you know that there is still plenty to gain for Dutch retail chains in terms of local SEO? And that they turn out to be hardly visible to product and service-related keywords in Google Maps? Actually, the local impression share for product keywords is 27% and only 1% for service keywords. This is where the chains regularly lose out to smaller local players.  

To help provide valuable insights in this and more news & statistics related to local search, we’ll soon release the 2023 Local SEO Benchmark Report. Pre-register now if you want to be among the first to receive it.  

Are you attending the Webwinkel Vakdagen 2023? That makes you eligible for early bird access upon pre-registration! 


Pre-register for the 2023 Local SEO Benchmark Report

What to expect from the Local SEO Benchmark

Google figures show that 76% of people who search for something locally on their smartphone visit the location within a day and 28% of these local searches results in a purchase.

Pre-register now and discover how well-known European retailers in key markets are performing in 2023.

  • Local search is booming

  • >50% searches is mobile

  • 30% is location-related

  • 350x more searches using the term 'nearby'

Striking results from iO’s benchmark study of 2020:

  • About 75% of all business listings is incorrect or incomplete

  • Less than 26% of retail chains has ever posted a Google My Business post

  • 92% does not or barely answer customer reviews and questions

An exclusive sneak peek of 2023’s Benchmark report

  • Make sure your locations have the right presentation in Google Business Profile

  • Organize all location information consistently and optimised for Google

  • Be visible for important and distinctive products and services

  • Push promotions via Google Business Profile and relevant social media

  • Actively manage and optimize your local listings

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