CRM and loyalty strategy

B2B and B2C organisations have to find a way to reach the right people. By generating, identifying and profiling online leads in an efficient way, you can increase your chances of success. And that’s exactly what a strong CRM strategy is all about. Our experts would love to help you.

Increase lead quality with a CRM system

CRM, or Customer Relationship Management, helps you improve your relationship with customers and increase Customer Lifetime Value (CLV). In the data-driven world of today, a system like that is necessary to keep your customer data up to date and to use it in the right way.

By combining a solid lead generation strategy with a CRM system that suits your organisation and a strong marketing approach – supported by convincing content and data analysis – you will always reach the right target audience.

A strong loyalty results in returning customers

Time and time again, research has shown that generating loyalty among existing customers is more valuable than finding new ones. Because existing customers are more prone to purchasing something, a loyalty campaign is usually more cost-efficient than a campaign that aims to reach new people.

A strong loyalty strategy includes coupons, clubs, loyalty programmes, and personalised email campaigns to turn one-time buyers into returning customers.

How will iO help your organisation?

At iO, we have hundreds of experts in technology, strategy, content, and marketing. Those experts join forces to give you everything you need in terms of CRM, loyalty, and more.

Some tools we use:

Hubspot | iO
selligent | iO
sharpspring | iO
spotler  | iO
adobe experience  | iO
veeva  | iO
eloqua  | iO
oracle  | iO
salesforce  | iO
acoustic | iO

Ready to get started with CRM and loyalty?

Our experts would be happy to help.


Why iO?

By working with iO, you get all the advantages of an end-to-end partnership. Our experts in strategy, technology, marketing, and content will work together to help your organisation.

That includes the entire process:

  • Identifying the target audience correctly;

  • Capturing the effective users of your digital channels;

  • Constantly enriching your users’ profiles;

  • Guiding the audience through the customer journey with lead nurturing;

  • Using lead scoring to optimise the way marketing and sales work together;

  • Predicting which profiles will convert with relevant, detailed data;

  • Turning one-time buyers into satisfied customers who return.

How can we help with your marketing?