Digital marketplaces: changing the growth game

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Digital marketplaces can help you grow your offering’s user base and increase visibility, performance and revenue. Whether you’re just starting your marketplace adventure, or looking for expertise along the way, our end-to-end service takes care of your marketplace strategy - and its execution.

Clients who work with us.

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Why modern marketplace marketing matters

What we can do for you and your customers

Both common marketplaces (Amazon, bol.com) and lesser-known niche marketplaces (ManoMano) have the world to offer your business and avoiding them can even cause considerable damage. However, going beyond simply adding your product and incorporating various modern marketing practices instead can make digital marketplaces the most efficient channels around. To all brand managers, online marketers and brand strategists: marketplaces should always be part of your brand strategy.

Digital marketplaces: here to stay

Some things to keep in mind

Digital marketplaces have become pillars of online shopping. Consumers rely on them for product research, comparing prices, and buying the products they need or want. Ensuring they work for your business means making for brand consistency and truly understanding their inner workings. We’re confident that their power will only keep on growing, seeing the rise of new marketplaces (Leenbakker, Mediamarkt and Decathlon) and the increasing focus on marketplace media and advertising opportunities.

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Our marketplace methods

Proper marketplace strategy

Which marketplace works best for you? How do they differ in terms of commissions, promotion, and reseller control? A marketplace strategy acts as your compass throughout this journey, be it domestic or international.

Relevant SEO practices

Search marketing is at home in marketplaces, not just in search engines. Getting your product detail pages in line with SEO is nothing but the first step towards added visibility.

The art of marketplace ads

Just like other web disciplines, modern marketplaces rely on a myriad of algorithms, advertising and building blocks for you to uncover and apply. Your reward? Being the first to show your product.

Brand consistency

Thorough brand consistency starts with brand registry. Getting your offering precise and consistent across marketplaces is our key to your success.

Find your place in marketplaces

We’ll happily introduce you to the marketplaces where your audience is waiting. High time we facilitate such a one-on-one?

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Skills we use to get you marketplace-ready

For all your competition knows, marketplace marketing is still a fresh, new branch of marketing. At iO, we have the experts with us who’ve been perfecting their marketplace expertise for a while now. They assist your business case with the proper words, practices, strategy, and advertisements – as well as much, much more.

How can we be of service?

Already well aware of your needs? Or do you have a specific question in mind? Let us know using info@iodigital.com or pay one of our campuses a visit!

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