Your event booth: the ultimate eye-catcher for visitors

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For many organizations, trade fairs and conferences are the ideal opportunity to meet with existing contacts and present themselves to potential customers on the exhibition floor. An eye-catching event booth that matches your brand identity is the perfect business card. So why not use it to make an unforgettable first impression?

Of course you don’t just want to be seen. You want visitors to stop by and start a conversation too, right? Activation is important if you want to collect qualified data and build new relationships. How do you promote your presence prior to the event? Have you thought of possible remarketing initiatives? And which follow-up communication and marketing are you planning after the event?

  • Your stand as a traffic driver

  • Creative and matching your brand

  • Activation and data capturing

  • From concept to production with iO

  • Digital presence to support on- and offline

On this page

Tailor your event booth to your brand, your team … and your goal

Your event booth is in fact your ‘home’ at a trade fair or congress. It should gather as much relevant attention as possible from your target group and make it worth their while to visit.

The desired result? That first conversation, a new valuable contact and maybe even a potential customer. And don’t forget the opportunity to refresh your relationship with existing customers.

In short: a cleverly conceived event booth is indispensable to leave a lasting impression. Our IO experts in technology, strategy, content, and marketing combine their expertise to design the ideal booth for your brand or organization. And they’ll show you how to use it to reach your target audience digitally as well.

Got questions about exhibition stands? Let us know.

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How do our event booth experts make the difference?

  • A creative, eye-catching event booth ideally matches your target group. Based on thorough research, we make sure that your event presence offers exactly what your target group is looking for. Wild and creative or modest and to-the-point: we’ll get the job done;

  • The ideal event booth offers a coherent overall picture and transmits your story clear and transparently. We watch over the recognizability and coherence of your message at all times;

  • What’s in it for the visitor? Together, we explore the opportunities that lie beyond distributing flyers and collecting email addresses, but fit both your target group and your organization;

  • The right design of your exhibition stand is crucial. We ensure that your brand's DNA is all over it and that it matches what your sales representatives want to achieve.

Ingersoll Rand rocks

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More than an exhibition stand.

From concept to delivery. iO delivered a product & experience stand with a great vibe at the largest industrial products trade fair in Europe. In Denmark, no less. Great work.

Why iO?

At iO, you get a true end-to-end partner. That means that we do all your heavy lifting, from the initial concept to the flawless production of your event booth.

Our experts aren’t just the best in their league at building your event presence. They also:

  • translate your brand story into catchy creative campaigns;

  • reach your target audiences through exactly the right channels;

  • find the right balance between emotion and reason.

Ready to get started with your organization’s event booth?

Our experts are itching to design an exhibition booth that perfectly matches your brand and organization.


How does iO work?

  • 1
    Everything starts with listening
    Listening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
  • 2
    The journey begins: discover & analysis
    Are we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
  • 3
    To the drawing board: define & design
    Have we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
  • 4
    Ready, set, go: build & implement
    And then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
  • 5
    Essential aftercare: run & optimise
    Are the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.

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