For many organisations, trade fairs and conferences are the ideal opportunity to meet with existing contacts and present themselves to potential customers on the exhibition floor. An eye-catching event booth that matches your brand identity is the perfect business card. So why not use it to make an unforgettable first impression?
Of course you don’t just want to be seen. You want visitors to stop by and start a conversation too. Activation is important if you want to collect qualified data and build new relationships. How do you promote your presence prior to the event? Have you thought of possible remarketing initiatives? And which follow-up communication and marketing are you planning after the event?
Your stand as a traffic driver
Creative and matching your brand
Activation and data capturing
From concept to production with iO
Digital presence to support on- and offline
Your event booth is in fact your ‘home’ at a trade fair or congress. It should gather as much relevant attention as possible from your target group and make it worth their while to visit.
The desired result? That first conversation, a new valuable contact and maybe even a potential customer. And don’t forget the opportunity to refresh your relationship with existing customers.
In short: a cleverly conceived event booth is indispensable to leave a lasting impression. Our IO experts in technology, strategy, content, and marketing combine their expertise to design the ideal booth for your brand or organization. And they’ll show you how to use it to reach your target audience digitally as well.
A creative, eye-catching event booth ideally matches your target group. Based on thorough research, we make sure that your event presence offers exactly what your target group is looking for. Wild and creative or modest and to-the-point: we’ll get the job done;
The ideal event booth offers a coherent overall picture and transmits your story clear and transparently. We watch over the recognizability and coherence of your message at all times;
What’s in it for the visitor? Together, we explore the opportunities that lie beyond distributing flyers and collecting email addresses, but fit both your target group and your organization;
The right design of your exhibition stand is crucial. We ensure that your brand's DNA is all over it and that it matches what your sales representatives want to achieve.
From concept to delivery. iO delivered a product & experience stand with a great vibe at the largest industrial products trade fair in Europe. In Denmark, no less. Great work.
At iO, you get a true end-to-end partner. That means that we do all your heavy lifting, from the initial concept to the flawless production of your event booth.
Our experts aren’t just the best in their league at building your event presence. They also:
translate your brand story into catchy creative campaigns;
reach your target audiences through exactly the right channels;
find the right balance between emotion and reason.
Our experts are itching to design an exhibition booth that perfectly matches your brand and organization.
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