Stand out with a crystal clear value proposition

A value proposition is perhaps one of the most important building blocks of your overall marketing approach. Yet there are still organizations that wrap their value proposition up in hollow buzzwords, don’t use it in their communication, or haven’t put it in their company’s boilerplate.

What’s a value proposition?

Your value proposition explains prospects why they need to do business with you — rather than with your competitors. It should make the benefits of your products or services crystal clear at a glance.

Keep in mind that your organization’s benefits are different for prospects and (potential) employees. That’s why we can define two main types of value propositions:

  • Employee Value Proposition (EVP): In an EVP you make clear what makes you reliable as an employer. Do you keep an ongoing focus on personal growth? Do you offer your employees extra paid holidays? Use your EVP to answer those questions — and make it the solid base of your employer branding strategy.

  • Customer Value Proposition (CVP): In a CVP (potential) customers discover what you stand for as an organization and what makes your products or services so special.

Bring your organization’s story to the right people.

Let our experts help you outline your personal value proposition.


What does iO do?

At iO, a team of experts helps organizations like yours in finding a strong, distinctive identity. Contact us, we'd love to help you too.

Why iO?

At iO, you get a true end-to-end partner. That means that we do all your heavy lifting, from strategy to content and from technology to marketing.

Our experts aren’t just the best in their league at setting up a convincing value proposition. They also:

  • create a brand experience that appeals to your customers, suppliers, employees, and other stakeholders – 100% in line with your organization’s core values;

  • reach your target audiences on the channels they actually and actively use;

  • make all your digital dreams come true.

How can we help with your marketing?