Market and consumer research: score with in-depth insights


Do you understand your target audience? Or is there some room for improvement? If the latter applies to your organisation, you could benefit from market and consumer research. After all, organisations need a long-term perspectives on both product and brand level. Research data can help you with this.

  • Analyse your competitors

  • Dive into the behaviour of consumers

  • Powerful insights

  • Data turned into recommendations

  • Discover valuable trends

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What do we do?

At iO, we have the best experts in technology, strategy, content, and marketing. In other words: all the necessary expertise for in-depth brand- and consumer research that helps your organisation truly understand your consumers.

Got questions about market and consumer research? Let us know.

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Why does market research matter?

Market research – you guessed it – maps out your market. It benefits both businesses that are just starting out and those that have been around the block, giving you insight into what’s happening in the industry and how you can leave your mark on that industry eventually.

Market research includes desk research, field research, SWOT analysis, competitive analysis, and image analysis.

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Why does consumer research matter?

Consumer research puts you into your (potential) customers’ shoes. This will teach you more about their preferences, motivation and buying behaviour. This can help you take decisions that will benefit your organisation. We identify the approach that suits you best. In addition to the research itself, we provide a clear analysis, but also go a step further and also convert the results into initial action points.

Clients we’ve helped with market & consumer research:

YER - iO partners - iO
Getting started with market and consumer research?

Our experts will guide you to an even better approach with in-depth insights.

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Why iO?

If you choose to work with iO, you’re choosing to work with an end-to-end partner. In other words: we’ll take care of all your worries, from strategy to content and from technology to marketing.

This way, we don’t just provide market and consumer research, but we also help you:

  • use the insights from research correctly;

  • create creative campaigns that fit your brand story;

  • build a strong reputation with healthy business results;

  • turning all your wildest digital dreams into reality.

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