Thorough research, connected with the marketing mix
Got questions about research? Let us know.
Clients that benefit from our research & audits
Why in-depth research and data analysis matter
At iO, we like clear data, relevant insights and cold, hard facts. Research is our starting point for a fitting strategy and the creative execution thereof. We support organisations with competitor research, customer research, benchmarking, trend monitoring and everything in between.
Our data analyses are simple when they can be, and in-depth when they need to be. But, if anything, the insights are always easy to grasp and relevant to the stakeholders who will be working with them daily.
Research isn’t just the starting point – it’s a constant process that relies on progressing insight to adjust the course where necessary.
From simple analytics and dashboarding to extensive media analyses, footprint analyses, and even complex data mining and modelling: our experts are happy to help.
Our journey doesn’t end with delivering a dashboard. We are always taking it one step further, providing the right interpretations and recommendations.
We’re always looking for relevant data sources to find new insights for your organisation.
Read more about audits & research
- An idea is often the first step towards a better future, and it’s no different in product development. A backlog full of crystal-clear priorities – epics, stories, bugs, and tickets – is a wealth of ideas for the future. Having the time and budget to actually work all these ideas out is something else altogether. How do you validate an idea without risking a serious chunk of your budget?Read more
7 essential insights to help you determine your marketing budget for 2024In the ever-changing world of marketing, it can be challenging for CMOs to determine the correct marketing budget. The economic landscape and technological advances in the marketing industry calls for a new approach to budgeting.Read more
Creative campaigns strengthening brand equity and warming heartsPropane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story
Webinar: #tiktokmademebuyit? Meet Generation ZGeneration Z is one of the first generations to grow up in the digital world – have they already found their way to your brand? Flash forward to April 21st: iO Creative Director Clarck Masschelein’s webinar will take you on a tour of the world of Generation Z. Prepare to meet an entire generation of digital natives – we’ll teach you how to reach them through meaningful connections.Read more
Webinar: the future of data-driven content strategyA content strategy is often based on your own insights and those of the client. At iO, we like to link data to this that confirms or corrects those assumptions. In this webinar, data expert Michael will show how he generates the right data to build his strategy based on keyword and competition analyses and content dashboards, and what a data-driven content strategy will look like in the future.Read more
Get more out of your marketing budget with Marketing Mix ModellingWe’ve all noticed that in the dynamic world of marketing data, traditional attribution models are less and less relevant. Changes in technology and legislation mean that we have to look for alternatives. Modelling of marketing data is playing an increasingly prominent role and is becoming more accessible to organisations. Marketing Mix Modelling offers you unique insights into channels that are increasingly difficult to predict in a cookieless world. Find out all about it in this webinar.Read more
Customer Data Platforms (CDP)A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.Read more
Boost your conversion rate with UX researchDo you know when UX research can be useful? Here's a hint: it's not just when you're developing a new platform. Investing in UX research is also a good idea for existing websites and apps. After all, it gives you a better picture of your users and can lead to higher conversion.Read more
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