Auditing and research, part of a bigger picture

Detailed research teaches you everything you need to know about your customers, competitors, products, and more. With proper research, you’ll learn how to make sure that people choose your brand over the competition.

By analysing raw data correctly, you can get good results every time. Our experts will help you distil clear insights by using data analysis to your advantage.

With a media performance audit, we measure how well the chosen media support your business and brand objectives. We measure every click and view, keeping in mind the target audience, actions and channels with the highest ROI. We also determine whether ongoing ads are compliant with industry standards and evaluate their quality in relation to the channels.

Which transformation fits the maturity of your organisation today? Using capability maturity models, our experts examine the digital readiness of your organisation and that of your tools, processes and technology. Marketing is always-on, so it pays to determine where you stand by means of a crystal-clear framework.

A data and analytics audit shows how complete, accurate and privacy-friendly your data is. Intelligent data analysis often provides a wealth of information, such as the alignment of business goals and metrics, as well as the opportunities, risks and accuracy of your data. An audit sets the tone for targeted, efficient improvements.

The digital (e)commerce and martech landscapes are vast, complex, chaotic and challenging to navigate. That has a big impact on how you operate efficiently as an organisation, just like the impact of your choice of tech stack. By auditing that tech stack, you maintain an optimal set of business applications.

How's your technical debt looking? Are your platforms end-of-Life or freshly updated, with frequent patches? A tech and security audit identifies risks in your tech stack to meet the legal requirements around security. Think of a correct GDPR policy, cookie usage and handling of customer and visitor data.

Personas and customer journey maps are vital for brands and their use of data. They offer an insight into the demographic and psychographic motivations and touchpoints of visitors throughout the purchasing process. Qualitative and quantitative research reveals which triggers it pays to target with sophisticated communication.

Tune your platform to your users, and you'll notice better results. By engaging in UX and usability research, you answer the needs of your target audience.

Do you fully understand your target audience, or is there still room for improvement? If the latter applies to your organisation, you could benefit from market and consumer research. We'll tell you all about it.

Business ideas are everywhere. But how do you separate the wheat from the chaff? By testing and validating your ideas, if you're asking us. Our experts give you insight into the market, the target group, and the features that this target group considers important.