The production ceiling has been lifted
Campaigns across 50 markets, brand videos in days, creative variations by audience, channel and format, at a scale that was previously available only to the largest budgets. AI removes the practical limits of creative production. iO ensures the output meets brand-level standards.
BSH produced a complete 2-minute brand film in 3 working days instead of 8 weeks, consistently across eight brands
Brand-trained generative models for visual consistency across dozens of scenes and variations
Localise campaigns across markets in days, not months
Digital avatars and brand speakers who communicate on-brand without a studio
Cross-disciplinary team: strategy, UX, video and AI in one workflow
AI-video production
From brand vision video to product video. AI enables production speed not dictated by budget. iO trains character models and environments for visual consistency, and combines AI generation with targeted post-production to deliver results that meet brand standards.
Read moreAI image generation at brand level
Brand-trained image generation produces campaign material that aligns with your visual identity, not the AI model's style. iO embeds brand intelligence into the generation system, so output is immediately usable for ads, social and campaign pages.
Read moreCampaign localisation at scale
Twenty markets, five languages, multiple format variations, done manually, that's a production project lasting months. With AI generation and brand-trained models, iO produces campaign variations across markets in a fraction of the normal lead time.
Read moreDigital avatars & brand speakers
A digital spokesperson who is always available, always on-brand and needs no studio booking. iO designs and builds digital avatars that represent your brand in video, social content and customer-facing communications.
Read moreCreative variations & A/B testing
The number of creative variations you can test is no longer limited by production capacity. iO generates audience, channel and format variations that your budget previously wouldn't stretch to, and connects that generation directly to your testing infrastructure.
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Our approach to AI Creative Studio
Creative ambition has always outpaced production budgets. A campaign that deserves 50 executions gets five because studio time runs out. AI removes the production ceiling, not by replacing creative judgment, but by removing the production constraint. iO brings strategy, UX, video and AI together in one team: AI generates, people direct, brand guidelines protect the output.
Brand intelligence baked in, not corrected afterwards
Generative models produce output faster than you can validate if brand intelligence is missing. iO trains models on your visual identity, colour palette, character and environment guidelines for each project, so the first version already meets the brand standard you'd expect from manual production.
Consistency across scenes and variations
The core problem with AI video isn't speed, it's consistency. The same characters, the same environment, the same feel across dozens of shots. iO selects and combines tools specifically to solve that problem: the BSH project delivered a complete 2-minute film with consistent characters across all scenes.
Cross-disciplinary team as a prerequisite
AI creative production only works when strategy, UX, video and AI collaborate in one team. iO brings those disciplines together, not as separate handoffs, but as an integrated creative sprint where each discipline contributes at the right moment.
Why iO for AI Creative Studio?
We've done it, not just discussed it
BSH: a complete 2-minute film produced in 3 working days. Consistent characters, consistent environment, one round of minimal corrections. That's not a pilot, that's a fully delivered creative output.
Technical expertise at model training level
Achieving brand-level quality with AI-generated video requires more than a prompt instruction. iO works at the level of character model training, environment consistency and tool selection, the technical layer that determines whether output looks generic or brand-distinctive.
From studio to scale
AI Creative Studio is the starting point of a three-stage content pipeline: Studio produces → Content Factory safeguards → Personalisation at Scale activates. What is produced here flows directly into the AI Content Factory for management, localisation and brand safeguarding, then into Personalisation at Scale for activation by audience, channel and market, without quality loss in the handoff.
Honest about what AI can and cannot do
A 24-hour sprint is exceptional, not standard. iO is open about what is achievable per project type, which tools are suitable for which challenge, and where human creative direction remains irreplaceable.
Tools and platforms
AI creative production evolves rapidly. iO actively follows the field and selects tools per project based on quality, consistency performance and brand requirements, not based on fixed partnerships.
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Adobe
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ElevenLabs
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FLUX
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GPT image
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KREA
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SeeDance