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Successful marketing — read: marketing that stimulates intelligent growth — is built on smart data and a perfectly aligned strategy.
Inzichten van onze experts over marketing
- The cookieless future is coming. Soon, marketers will no longer be able to collect third-party data — so they need to find new solutions to balance data collection, privacy, security, and customised user experiences.Read more
More impact with community managementConversation management is not only important, it's indispensable in today's digital world. At every stage of the customer journey, your customers of today and tomorrow are looking for accurate information or answers to their questions — and they want them as quickly as possible.Read more
Webinar: Increase your sales with affiliate marketingWant to increase your sales from anywhere — even when you're sleeping? If so, affiliate marketing might be right for your organisation. Tim van Hout (Team Lead Affiliate Marketing at iO) tells you everything you need to know about affiliate marketing in this webinar.Read more
Webinar: Spotting opportunities in times of crisisThe dot-com bubble, the Covid pandemic, the war in Ukraine: crises seem to be coming in quicker and quicker succession. But for marketers, those crises — from local events in specific markets to global phenomena — also always contain an opportunity. In this webinar, Tim Karpisek, Business Strategist at iO, explains how you can find relevant growth opportunities in times of crisis.Read more
Webinar: Make your B2B customer acquisition strategy digital and authenticWho says digital and authentic don’t mix? With SEO, content marketing, affiliate marketing and personalised email campaigns, organisations like ours are generating leads en masse. These tools are ours to use to convert, turn our users into brand ambassadors and design flawless customer experiences.Read more
Webinar: Alternatives for Google Analytics 4Google Analytics 4 is the undisputed king of analytics platforms. Still, alternative tools are increasingly finding their way into organisations — thanks to different features, a greater focus on privacy, or better customer support.Read more
Healthcare Experience ForumCLICK HERE TO VISIT THE HEALTHCARE EXPERIENCE FORUM MINISITERead more
Event: How to optimise your performance marketing and keep growing in 2024A digital marketing strategy without performance marketing? Simply unthinkable. However, the shift towards first-party data and changing media use forces performance marketers to constantly sharpen their strategies and techniques.Read more
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