10 ways to boost your customer’s experience

Perhaps the most compelling reason why cycling together is a good way to network is that it’s a passion and a way of life. Most of us dream about getting outside and being active when we’re sitting at our computers, and a shared passion is a fantastic way to start any relationship. Join the ride.

How do you transform public services into a personal and efficient citizen experience? At the GOv FORWARD event, innovators come together to turn public services into meaningful, human experiences. Whether you're focusing on policy or direct citizen engagement, discover practical insights and collaboratively create impactful solutions. Join us and help shape the future of citizen-centric services!

AI4DEVS is the conference where AI and code converge. A day filled with practical knowledge, inspiring speakers, and valuable networking opportunities for developers working with or looking to start with AI technologies.  Are you interested in updates about the event, such as the programme and speakers? Then sign up for updates and stay informed. 

There is a large digital divide in Belgium: almost 40% of the population is considered digitally vulnerable. Moreover, almost 1 in 5 children in Belgium grows up in poverty. How do you deal with this inequality as a society, government or organization? How do you ensure that your products or services do not exclude anyone digitally? Poor access to digital services is so widespread that it requires a strong, collective approach. Only if brands, companies and government agencies join forces can we close this digital gap. That is why we are organising a warm and meaningful evening on e-inclusion together with Digital for Youth.

A strategic step-by-step plan that drives results.Powered by HubSpot & iO 

Do you want to send emails that your target audience doesn’t just open, but also remembers? Emails that hit like your first sip of coffee early on a Monday morning. Then sign up for our event and discover how to make your emails the highlight of everyone's inbox in 2025. You’ll learn how to set up effective campaigns, what AI can do for you and how to increase your conversion rates. Please note places are limited, so reserve your spot in time.  

Feel like your online ads don’t always reach your target audience? Or that your marketing analyses and campaigns could be much more efficient if you had the right tools? A blend of AdTech and MarTech is the answer to both those challenges. On October 15, we will show you how it will fire up your marketing in 2025.

Content is de brug tussen je bedrijf en je (toekomstige) klanten en ambassadeurs. Het is essentieel én... het is continu in verandering. De rol van contentmakers verandert door AI.  Snackable video’s zijn here to stay, of toch niet? SEO verandert...   Hoe blijf je bij? Wij maken het je makkelijk. Op 26 september brengen we je in één middag op de hoogte van de laatste trends en bieden we bovendien een één-op-één-sessie aan met onze contentexperts.  

Do you want to elevate your municipality's digital services? Save the date and join us on November 25th to discover how you can use digital tools work more efficiently  and better serve the residents and businesses in your municipality.

Digital thinker and strategist Tom Van Mierlo has turned his own considerable enthusiasm into practical strategies, technologies, tools and tactics that he uses to guide companies to implement AI in their operations. In this 1-hour masterclass, he will tell you what is already possible with AI today and, perhaps most importantly, how using AI can help you to create added value for your business. You are invited to join us at an exceptional location: the iO innovation truck at Campus Herentals.

Will everything soon be done by AI? And how will we still speak to each other's hearts? Spoiler: the human touch remains crucial. That's why this year's Content Marketing & Web Editing Congress revolves around humans. Thursday, November 14, 2024, we will gather more than 300 content professionals from all kinds of industries and organizations around the theme: people for content, content for people. Are you also interested in creating - with the help of AI – high quality content with and for people? Don’t miss out, get your ticket today. Get your ticket now

Een leerrijke workshop over generatieve AI, voorafgegaan door een lekkere lunch? Op 27 juni koppelen we het aangename aan het nuttige en serveren we ze samen op de iO Campus Antwerpen. Exclusief voor iO-klanten geeft onze Art & Design Director Gijs Besselink een workshop rond werken met Gen AI. 

Putting customers first while automating processes. It might sound like a paradox, but in 2025 it's one of the most effective ways to elevate your organisation's Customer Experience. Streamlining operations through automation frees up your team to concentrate on what truly matters: delivering standout service and creating memorable customer moments.  Join us on 9 October and discover how combining automation and AI maximises impact on both business outcomes and Customer Experience. 

While many organisations want to be customer-centric, only a few succeed in building a brand that truly puts customers first. How do you too build a strong brand experience and a customer-centric organisation? How do you surprise, captivate, and bind your customers and make sure they are satisfied to choose you time after time?  Get inspired on 30 September during ‘Customer Experience as a driver for growth’. Among other things, we will treat you to an indispensable keynote by CX expert and iO partner Steven Van Belleghem. 

Up to 25% of the European population is experiencing some form of disability. The growing attention to digital accessibility is therefore with good reason. Digital accessibility is no longer just about meeting legal obligations. Moreover, just because 'it is mandatory' is certainly not the only reason to work on it. Being a digitally accessible organisation makes a positive impact. So, that's why at iO we see digital accessibility as one of the key ingredients of an exceptional brand and user experience. Meet us at the National Congress on Digital Accessibility (NCDT) on 13 June 2024. And discover how the legal obligation also opens lots of opportunities for an ultimate, digitally accessible digital experience on your organisation's website, platform, or app. Our experts are ready with practical tools tailored to your organisation.

On Thursday 26 January 2023, we’re hosting our iOpener event at Campus Ghent. We’ll be looking forward to a new and promising, but also challenging year ahead. And we’d like to do that with you. Discover what the future holds and get inspired by interesting keynotes from our own iO experts and Kamal Kharmach.

ATTENTION: You are currently viewing information about the 2022 Opportunity Summit. Looking for information about the 2023 Opportunity Summit? Click here. Business as usual is a thing of the past. Today we find ourselves in a completely different world. With a new context comes new challenges. Yet, challenges mean opportunities and we help our clients successfully make the switch. Thanks to an impressive roster of top-notch speakers, we get to inspire you to see and grasp (infinite) opportunities. We would love to show you what’s waiting out there in branding, innovation, technology, and marketing.

Was je erbij op ons event van 18 juni over de impact van HubSpot en automation op je customer experience? Wil je de presentaties nog eens rustig nalezen? Dat kan. Download ze hieronder.

In an era where change is the only constant, it can be a challenge for marketeers and business leaders to stay ahead of the curve. Unsure which direction to go? This event hands you the roadmap towards future-proof marketing in 2024. Together, we'll dive deep into the transformative power of AI and the possibilities of automating marketing and sales. We’ll also take a closer look at the impact of a cookieless world, and the power of content in building a strong brand. Register now to unlock the opportunities these changes bring for your organisation. 

Digital marketing without social media? Unimaginable! Unfortunately, not everyone uses social media in the best possible way. So, how do you create social media content that is not only interesting and relevant, but above all future-proof? And how do you make sure the demanding online audience wants to see your content and wants to keep seeing it?  During the event, our social experts will tell you how to build a rock-solid social media plan from A to Z - from strategy to community. Our expertise and cases will inspire you to optimise your social media approach. Expect both strategical and practical tips & tricks to roll out up-to-date and future-proof content and tools to keep your community happy. 

At iO, we like to work together, but a little rivalry is also nice sometimes. That's why we compete with each other at the iO padel tournament. We put our speed and strategy to the test and finish with drinks.

“Thousands of forgotten municipal websites in shockingly bad state.” That’s the title of a recent article on the Dutch website Binnenlands Bestuur. But how does your municipality manage its website(s)? Would you like to know more about how you can create, monitor and maintain a digital landscape for your municipality? One that is secure and easy to navigate for all users? Then join us at the Drupal voor Gemeenten (DvG) event on Monday 13 May at iO Campus Utrecht!