Featured whitepapers

More qualitative leads with inbound marketing

Do you want to know everything about inbound marketing or are you looking for information and concrete tips to apply inbound marketing to your business? Download the whitepaper and discover how inbound marketing can make your business stronger.

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Sell & advertise on Amazon

Most of us know Amazon only from using it as a customer. However, the platform also offers merchants various opportunities to sell and advertise their products. This way, you reach not only the American market, but also the European market. In this white paper (in dutch) we will tell you more about the possibilities of the platform.

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Sell & advertise on bol.com

Most of us have probably already ordered a product or two at bol.com. But the platform also offers merchants interesting opportunities to sell and advertise products, in Belgium and the Netherlands. In this white paper we will tell you more about the possibilities of the platform.

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Flexible and dynamic e-commerce with Shopware

In a world where customers are finding their products online at an increasing rate, it’s impossible to ignore e-commerce. Moreover, we’ve become so demanding that businesses need to be able to continuously evolve and improve the user experience. But not every system is equipped to grow along with you in a world that moves at warp speed. Shopware 6 is.

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3 steps to build a successful B2B inbound marketing strategy

Shouldn’t the client be at the heart of every marketing campaign? When it comes to good inbound marketing, the same is clearly true for B2B marketing. Inbound marketing is an effective way to gather everything you need to build a successful campaign: the right, qualitative leads - collected in a way that does not disturb the user experience, using data that’s willingly shared. It’s a fitting approach, not only for acquiring new customers, but for turning them into enthusiastic brand ambassadors in the process.

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Chasing the spark: emotion and creativity in communication

When was the last time you felt truly touched by an advertisement? Pure, raw creativity in the streets, in a magazine, or a heartwarming commercial. In short: a (rare) moment when a brand boldly entered your comfort zone through emotion. Sounds familiar?

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Interactive video for the static marketer

Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.

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Brand positioning on social issues: dos and don'ts

Just about every brand has a mission and a vision. They know very well what they want to stand for. The only problem? They often don't know how to convey that message. How best to translate their brand story into actions.

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The journey towards superior email deliverability

Every business that uses email marketing in its strategy to reach a target audience wants to get a spot in the target audience’s inbox. But spam has become such an overwhelming part of email traffic that it’s become more difficult to get past Internet Service Providers and Mailbox Providers. That’s why an email marketing strategy needs to focus on email deliverability.

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The e-commerce kick-start guide

The evolution in the e-commerce world moves at an incredible speed. That’s why the e-commerce issue becomes more and more complex, with new technologies, products and strategies to deploy. And companies have no choice but to try to keep up with this rapid evolution.

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All about inbound marketing with HubSpot

Which types of marketing are sure to serve your organisation well, instead of only making things harder? If you are consciously aiming for quality B2B leads, then inbound marketing makes up the proper course. In fact, this goes for digital marketing in general: approximately 90% of all B2B research is conducted via digital, online sources.

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Impact of the cookieless future on marketing

In this whitepaper, we will immerse you in the world of cookies, discuss what exactly is about to happen and how you can prepare your company for it. Enjoy!

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Four years of GDPR: where do we stand today?

Four years ago, GDPR turned our digital processes upside down like a battering ram. Both in our private lives and in our professional environments: our data was never better cared for, seemingly overnight. At the risk of enormous fines, that is. Today, no organisation can afford to disregard GDPR. How has it changed, today - four years later?

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Efficiently manage and publish content with Storyblok

The world is evolving faster than ever. Consumers and stakeholders expect more and more flexibility from companies and organisations. As a result, you need IT solutions that can grow with you.

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Employer branding

Does it look as if your organisation is losing the war for talent? Does it start to seem like the right talents consistently prefer to join other companies? Today, unemployment rates in Belgium have hit an historic low (3%). This presents us with opportunities, as well as challenges. Less job seekers, more vacancies, increased competition in the war for talent.

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Upgrade to Drupal 9 with ease

Do you want to keep your Drupal website fast and secure? Then it's best to start planning your upgrade to Drupal 9 now. Our Drupal experts will tell you why this is a smart choice, how to go about it, and what benefits the upgrade will bring.

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Selecting and deploying the right marketing automation platform

Through marketing automation, organisations like yours can easily identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks — effectively eliminating them from your daily operations — allowing you to focus on what matters.

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Life Sciences and Marketing Automation

Once your organization has multichannel marketing intrinsically embedded into its vision and strategy, odds are that you will soon come to realize the benefits of owning a marketing automation platform. After all, you need a solid instrument to effectively execute your multichannel ambitions and deliver increased ROI at the same time.

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5 common challenges in life sciences marketing

Given its vast expertise in the digital sphere of the broader life sciences industry, iO has identified 5 critical - but all too common - pitfalls that prevent your company from using digital marketing as a true business accelerator.

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How do you target the untargetable? Approaching Gen Z

Gen Z is known as the most inaccessible generation ever. For brands and their commercial messages, at least. Gen Z grew up in the digital world, and the average member of Gen Z has a strong radar for brands with misleading messages or brands that communicate inauthentically.

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