Featured whitepapers

More qualitative leads with inbound marketing

Do you want to know everything about inbound marketing or are you looking for information and concrete tips to apply inbound marketing to your business? Download the whitepaper and discover how inbound marketing can make your business stronger.

Whitepaper

Four years of GDPR: where do we stand today?

Four years ago, GDPR turned our digital processes upside down like a battering ram. Both in our private lives and in our professional environments: our data was never better cared for, seemingly overnight. At the risk of enormous fines, that is. Today, no organisation can afford to disregard GDPR. How has it changed, today - four years later?

Whitepaper

All about inbound marketing with HubSpot

Which types of marketing are sure to serve your organisation well, instead of only making things harder? If you are consciously aiming for quality B2B leads, then inbound marketing makes up the proper course. In fact, this goes for digital marketing in general: approximately 90% of all B2B research is conducted via digital, online sources.

Whitepaper

Efficiently manage and publish content with Storyblok

The world is evolving faster than ever. Consumers and stakeholders expect more and more flexibility from companies and organisations. As a result, you need IT solutions that can grow with you.

Whitepaper

Employer branding

Does it look as if your organisation is losing the war for talent? Does it start to seem like the right talents consistently prefer to join other companies? Today, unemployment rates in Belgium have hit an historic low (3%). This presents us with opportunities, as well as challenges. Less job seekers, more vacancies, increased competition in the war for talent.

Whitepaper

Selecting and deploying the right marketing automation platform

Through marketing automation, organisations like yours can easily identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks — effectively eliminating them from your daily operations — allowing you to focus on what matters.

Whitepaper

Life Sciences and Marketing Automation

Once your organization has multichannel marketing intrinsically embedded into its vision and strategy, odds are that you will soon come to realize the benefits of owning a marketing automation platform. After all, you need a solid instrument to effectively execute your multichannel ambitions and deliver increased ROI at the same time.

Whitepaper

5 common challenges in life sciences marketing

Given its vast expertise in the digital sphere of the broader life sciences industry, iO has identified 5 critical - but all too common - pitfalls that prevent your company from using digital marketing as a true business accelerator.

Whitepaper

How do you target the untargetable? Approaching Gen Z

Gen Z is known as the most inaccessible generation ever. For brands and their commercial messages, at least. Gen Z grew up in the digital world, and the average member of Gen Z has a strong radar for brands with misleading messages or brands that communicate inauthentically.

Whitepaper

Getting started with Google Analytics 4

Universal Analytics, the older brother of Google Analytics 4, will stop collecting data in July 2023. In other words: marketers will need to find an alternative. In this whitepaper, we discuss the most recent version of Google's data analysis tool: Google Analytics 4.

Whitepaper

Marketing automation

Marketing automation is an efficient way to identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks, allowing you to focus on what’s important. In this white paper, we’ll guide you through the basics of this marketing tool.

Stay informed. Subscribe to our newsletter

Get inspired: our strategists, technologists and creatives share their knowhow and insights.
Stay on top: receive relevant content on brand strategy, business transformation, digital ecosystems or data intelligence.
Keep up: discover our new cases and stay up to date with our latest developments