Challenger Stories: Spoony makes vegetables cool again

Just 35% of children in the Netherlands eat enough vegetables, and the number of overweight and obese children has been rising for years. Reason enough for Phaedra, founder of Spoony, to take action.

By working with a 150-strong test panel, Spoony ensures that the products are truly to the liking of children. As a result, the products are not only healthy, but also fun to eat. 

As the team itself says: full of vegetables, full of fun. 

Read more about Spoony's mission or discover even more Challenger Stories

Challenger Stories is a joint initiative of iO and Dutch marketing and media trade journal FONK magazine. It offers a stage to young, energetic entrepreneurs, who take on the challenges the market offers them. 

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