Podcast: Google Analytics 4
In this episode of the Infinite Opportunities podcast, Charles Borremans (Client Services Director iO) talks to Martijn Lijten (Web Analytics Consultant iO Campus Den Bosch) about Google Analytics 4, Google's latest data platform. They also discuss the future of Google Analytics in Europe, the importance of privacy, and the move from Universal Analytics — the current version of the platform — to Google Analytics 4.
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At iO, we've got expertise in technology, marketing, strategy, and content — and we'd love to share it with you in the Infinite Opportunities podcast.