Case
A groundbreaking idea for the ancient world
Nowadays, online banking is a given. Checking your account balance online, making money transfers, applying for loans and even enlisting the help of digital assistants and self-service, few banks are managing without features like these. Back in 2012, times were different. The thought of a brand-new bank, without offices in the ‘real’ world, was new and exciting – almost unbelievably so. Yet that’s what the people behind Knab had set before themselves. Disrupting traditional – almost ancient-like – processes, fit to serve the digital generation. In iO, Knab found a partner ready to challenge the financial industry with – a valuable partner.
Knab would solely offer its services and products via an online banking platform and (later) the mobile Knab app. This online-only approach disrupted the traditional client model of the finance industry. Knowing how crucial it is to be the first to innovate in a market, founder René Frijters initially wanted to launch the new online banking platform in under 2 years. This did not stop us, joined by experts like Five Degrees, Figlo, Sopra Banking Software and Cegeka who provided cloud technology, calculation motors and APIs, open banking software and CRM.
To revolutionise banking in the digital age, through a mobile-first strategy and top-notch UX, all while staying ahead of a rapidly innovating market
A stable, profitable partnership in the long run revolving around a fully-fledged digital banking system, native iOS and Android apps and innovative development
About Knab
Knab is a Dutch bank operating under the licence of Aegon Bank N.V. Founded in 2012 by René Frijters as the first ever all-online bank, it aims to offer its private and business clients easy and transparent internet banking, backed up by excellent customer service. For a fixed amount per month, customers receive an affordable banking package with financial products such as payment options, savings and investment accounts and a personal financial plan as well as smart tools to save them money.
Introducing Knab, banking-as-a-service by means of a two-phased approach
To release some of the crucial banking services on the platform sooner, we separated the front-end from the back-end. Building an integration layer in between allowed us to gain a head start with the development of the front-end, while our partners continued their work on the more complex and less flexible core banking solution.
Our team focused on:
Designing and developing the user interface
Translating data and client data
Ensuring every user interaction could be traced and logged in the back-end system, for the platform to be legally compliant
Designing and developing the security of the mobile app
Knab & iO: cross-channel experiences – scalable, flexible, and safe - throughout the years
Today, Knab's scalable, flexible and secure digital ecosystem includes a chat function and a complete digital archive. The innovative user interface is designed for intuitive and visually discerning online and mobile banking. A clear dashboard with illustrative graphics gives the customer a complete and quick insight into their financial status.
We have been working closely with the Knab teams and partners ever since. We developed a dedicated banking section for entrepreneurs on the Knab banking platform, designed a secure My-environment and the smartphone and tablet apps.
“When you have the right people in the room, you can achieve the impossible. In the space of two years, we constructed an online bank that has turned the financial world upside down. Together, we have since only achieved more and more.”
René Frijters, founder Knab
Make room for Apple & Google (Pay)
As time goes on, emerging trends and technologies often become part of the banking mainstay. This proved the case for digital mammoths Google and Apple and their own digital payment services.
Over the past two years, the iO-Knab team decided to bring the potential of Google Pay and Apple Pay to Knab users. Through Google Pay & Apple Pay, we allow Knab clients to pay in shops using their Android & Apple smartphones. It works the same as contactless payment with the Knab Debit Card. In the form of an efficient Knab integration, both services are secure means of handling transactions – in line with the Knab DNA that embraces the potential of the digital age.
Also supported: the ability to pay online faster and in apps using Google Pay and Apple Pay. Apple Watch functionalities are also included, not limited to checking your account balance and transactions. The same goes for Knab widgets to be installed on both Apple and Android smartphones, allowing you to access the app and view key information immediately – straight from the home screen.
Scammers, be warned
As (online-only) digital banking is slowly becoming part of our daily lives, malicious practices often come with it. Take scamming, for example: a myriad of digital crimes ranging from phishing to malware, identity fraud and skimming. Criminals prey on users who put their trust in the security and robustness of mobile banking apps. Trust that’s well-deserved and – in turn – is entitled to top-notch digital security, for Knab users.
Naturally, we can’t disclose details of the security measures implemented but rest assured they’re substantial. It’s a complex set of solutions set in place to prevent unwanted eyes from seeing what you wouldn’t want anyone to see.
Solid security begins at registration. Once your Knab journey is set to begin, its biometric welcoming ceremony is the first, essential step of the process. To register the app, the user’s passport is required and its valuable data – personal information and photo – scanned. From that point on, verification is done by requiring a selfie from the user. Right now, its use is limited to verifying one’s identity ahead of initial set-up or when performing major transactions but expect onboarding application to come soon.
Why did we ever go with biometric identification? It’s secure, cost-efficient, and especially user-friendly. State-of-the-art technology Knab is among the first to put to use.
2023: the year of the first Knab online visual revamp
With the Knab-iO story going as far back as 2012, it came to no surprise a website and app renewal was due sooner or later. The original environments were written using AngularJS, which was being discontinued and needed replacing from a technical point of view. Instead of considering it a setback, our team went to work to build it anew, from scratch and from one line of code to another. The team of experts quickly made the UX lab their new home, determined to translate this next chapter into a convenient, user-friendly experience.
Nowadays, the Knab app rating is at an all-time high – drawing close to perfection. At the same time, it’s never wise to stay in one place. After all, sooner or later even the slickest of visuals might have room for improvement to prevent becoming dated. With over 350.000 Knab users, the team had an abundance of stakeholders to consider. This meant updating the visual style in a way that would be to everyone’s liking.
So, a new design was decided on, in close collaboration with website users most of all, and coupled to a new look and feel for the brand. A total visual package that will soon make its mark on the Knab app as well. Right now, we’re busy working on additional designs and a design system to make that a reality.
The figures behind the partnership
A tale of two teams, acting as one
Acting as a trusted partner of Knab, our teams merged over the years. iO’s professionals have been working side by side, right along the Knab teams, in this collaboration and that seems to work like a charm. It’s a way of working marked by trust on both sides, maintaining close bonds – both in the real world, as well as through staying in touch using digital means.
A clear example of this unity? Daily collaboration on the floor. Both teams work at their respective offices, as well as those of their client counterparts. Knab specialists regularly travel to our Sofia campus, where our colleagues develop an important part of the software. The iO developers are Knab-ified: the client considers them colleagues and, as one team, we continue to take the next step forward.
As of today, we have managed an impressive set of milestones for Knab, with much more on the horizon. In any case, we’re not done yet.
Would you like to know more about this case?
Erik Bakermans - Senior Growth & Strategy ManagerHow we helped Knab grow even more
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Looking for expertise in Continuous Integration, Delivery and Deployment?
Say goodbye to merge days, manual bug fixing and code flaws as a developer — and opt for continuous and automated development.Read moreWhat we do
Convince your target group with smart UX/UI design
UX/UI design can make or break the success of your web platform, application or campaign. How do you make it work? Read on and find out.Read moreWhat we do
Relevant audience interaction thanks to interaction design (IxD)
A strong IxD approach helps users and technology interact easily. Our experts will show you the ropes.Read moreWhat we do
Stronger websites with thorough UX testing and validation
By testing and validating UX designs, users can quickly find the information they need on your website.Read moreWhat we do
Request your free UX scan
Increase your conversions and improve usability with a UX scan.Read moreWhat we do
AI makes your organisation smarter and more efficient | iO
AI is more than a trend. Our experts are here to show you how AI can add value to your organisation.Read moreWhat we do
Digital accessibility: opening doors to all users
Enhance your website's accessibility with iO's expert guidance. Discover where your organisation stands, prioritise accessibility, and ensure transparency. Build a more inclusive digital world today.Read moreWhat we do
Technology & security audit, for proper digital protection
How do you grant your organisation lasting protection? With a clear overview of the weaknesses, vulnerabilities and security risks in your digital ecosystem. Read how a technology & security audit can help your business case.Read moreWhat we do
Use creative concepting to tell an engaging brand story
Creative concepting nests your brand and message firmly in the minds of your target group. How do you do that? Let our experts get you started!Read moreWhat we do
iO is your UX writing partner for happier customers
UX writing removes friction in every step of the customer journey — resulting in satisfied customers.Read morePress
iO develops a secure version of ChatGPT: AiO
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AI without measurable impact? Nothing more than an empty gimmick for your business
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George Moses new Technology Director at iO
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iO brings the Port of Antwerp-Bruges’ digital twin to life with AI
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iO named the most customer-focused digital agency in the Netherlands
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iO and M Leuven bring Flemish Master to life with AI tool
Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.Read morePress
iO appoints Marco Merola as Managing Director on Campus Herentals
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NMBS picks iO as innovation partner and service design expert
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Strategic boost for iO with two new senior hires
Read moreWebinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Read moreWebinar
What is the impact of AI on SEO?
Watch the webinar now.Read moreWebinar
MarTech stack, from sprawl to essentials
How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.Read moreWebinar
Webinar: How to easily gain complete control over the Woo publications of your organisation
With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.Read moreWebinar
Webinar: How to easily gain complete control over the Woo publications of your organisation
With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.Read moreWebinar
Discover what's new in HubSpot: your quick guide to the INBOUND '24 updates
With over fifty new features every month, the HubSpot express train shows no signs of slowing down. Last month at the annual INBOUND event in Boston, you could explore all the latest updates and get an exclusive preview of the roadmap for the coming year. Couldn't make it? Sign up quickly for our free webinar to get a concise overview of all the highlights from INBOUND '24.Read moreWebinar
MarTech stack, from sprawl to essentials
How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.Read moreWebinar
Inclusivity at the forefront: Embracing digital accessibility
Discover how prioritising accessibility can transform digital presence and drive business success.Read moreWebinar
Webinar: the impact of AI on future customer experiences
As a digital marketing professional, you know customer experience is all about planning. But with the digital world getting more complex by the day, what should you focus on in 2025? Which processes will be most affected by artificial intelligence? Sign up for our webinar to learn how your organization can prepare for AI's impact on tomorrow’s customers' experiences.Read moreWhite paper
Boost your conversion rate with UX research
Do you know when UX research can be useful? Here's a hint: it's not just when you're developing a new platform. Investing in UX research is also a good idea for existing websites and apps. After all, it gives you a better picture of your users and can lead to higher conversion.Read moreWhite paper
Upgrade to Drupal 10 with ease
Are you aiming to keep your Drupal website fast and secure? Then it's time to start planning your upgrade to Drupal 10 now. Our Drupal experts will tell you why it's a wise choice, how to approach it, and the benefits that the upgrade brings.Read moreWhite paper
The e-commerce kick-start guide
The evolution in the e-commerce world moves at an incredible speed. That’s why the e-commerce issue becomes more and more complex, with new technologies, products and strategies to deploy. And companies have no choice but to try to keep up with this rapid evolution.Read moreWhite paper
Flexible and dynamic e-commerce with Shopware
In a world where customers are finding their products online at an increasing rate, it’s impossible to ignore e-commerce. Moreover, we’ve become so demanding that businesses need to be able to continuously evolve and improve the user experience. But not every system is equipped to grow along with you in a world that moves at warp speed. Shopware 6 is.Read moreWhite paper
Boost growth with digitalisation
Digital transformation may be a buzzword, but that’s because it’s happening right now. Digitalisation has gained momentum every part of society and it’s showing no sign of slowing down. Consumers have high expectations and now it’s for companies to anticipate their digital needs. iO has the expertise and experience your company needs for effective digital transformation. Digitalisation is a mindset that has an impact on the entire company, from business operations and internal processes to marketing and communication. Customer focused and with a clear vision. Do you want to know more about the benefits of digitalisation, and how to embed it into the DNA of your company? Our experts have bundled their insights and experiences into an inspiring ebook that will help you prepare your brand for tomorrow.Read moreWhite paper
Digital tools: challenges and opportunities for insurers
Naturally, we consider digital to be the future. Do insurance buyers in Belgium and the Netherlands see it that way as well? Together with market research agency BUFFL we asked 1.500 insurance policyholders about their views on digitalisation in the world of insurance. The conclusion? A remarkable one, to say the least. Prepare to read all about in our exclusive 18-page industry paper, including interesting bits of context, nuance, and thorough explanations.Read moreWhite paper
Everything you need to know about Large Language Models (like ChatGPT)
AI language models, better known as Large Language Models, such as ChatGPT are hot. For some, they are a fine piece of pastime, for others an important tool to achieve business goals – not in the least for SEO and SEA. As they gain plenty of popularity, the complexity of the picture is also becoming clear, just the capabilities of AI. It becomes important to fully understand their potential, and their limitations, before you start working with them.Read moreWhite paper
Successful digital transformation: 5 pitfalls you should avoid
Globally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen. In this white paper, we take you through five common pitfalls in digital transformation and give advice on how to avoid them.Read moreWhite paper
From compliance to inclusion: why digital accessibility matters
In our increasingly digital world, accessibility is more important than ever. This whitepaper highlights why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 25% of the European population having some form of disability, it is essential to design inclusive digital products.Read moreWhite paper
7 strategic considerations for building powerful platforms
For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.Read moreWhite paper
Get ahead of the curve: make digital accessibility your priority
In an increasingly digital world, accessibility is more important than ever. This whitepaper will show you why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 32.2% of the Dutch population having some kind of disability, it is essential that you design inclusive digital products. This whitepaper explores:Read moreWhite paper
The CTO guide to a composable architecture
Instead of depending on one big software suite, the ‘composable approach’ enables organisations to customise their IT infrastructure by selecting and integrating the most suitable components for their specific needs. However, composable is not a universal solution. In this whitepaper we break down the composable concept, explain the core principles and its potential impact on your organisation’s digital ecosystem. We help you determine a realistic timeframe for transitioning to a composable architecture and evaluate whether your business is ready to embrace composability. Finally, we explore diverse migration strategies for a smooth and seamless transition.Read moreWhite paper
How content and creation delivers brand success
A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape. Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever. Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them. After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands.Read moreBlog
Accessibility and WCAG 2.1 for an accessible webshop, app and site
One in eight people in the Netherlands are living with a long-term physical, psychological, intellectual, sensory, or intellectual disability. If you offer products or services in the Netherlands, it is forbidden to discriminate between people with or without a disability. Yet there are still many companies that only assess their digital sales and service channels on the speed and responsiveness on each device. Why do companies often see digital accessibility, and therefore the WCAG 2.1 guidelines as optional? At iO, Software Architect Lucien Immink is committed to creating accessible webshops, applications and sites and explains how to make your digital channels accessible and inclusive.Read moreBlog
The GDPR privacy regulation. What does it mean for you and your website?
In 2018, the General Data Protection Regulation came into effect. These European regulations caused quite the uproar in their day, yet sometimes they are still an afterthought. But nearly every organisation handles personal data. Are you collecting email addresses for a newsletter? Do you have a customer database? Do you have a contact form on your website? Then you need to adhere to these privacy regulations.Read moreBlog
What makes a successful self-service portal?
A self-service portal is a great way to offer your customers better service and set up your sales processes more efficiently. We explain what a self-service portal is and what you need to make it a success.Read moreBlog
Everything on B2B self-service portals
An online environment to place orders, contact customer service and searching information is a given in B2C. Luckily, we also see an increasing number of B2B companies investing in these kinds of portals. We’ll explain what a B2B self-service portal is and what the benefits for both companies and customers are.Read moreBlog
The power of self-service in transportation and logistics
For organisations in transportation and logistics, it’s no longer enough to just get your shipments from A to B on time. Both private and business customers expect (demand) a top-tier service level these days. In this article, we’ll explain how a self-service portal can offer optimal service in the logistics industry.Read moreBlog
Investing in a self-service portal? There are 3 clear benefits for your business
Does your organisation spend a lot of time providing your customers with information and support about services? For example, scheduling delivery or maintenance appointments, contract management, changing customer data or taking orders? In most cases, these common interactions are all related to information that is connected to your services or products. And it is precisely these interactions that you can digitise effectively in a self-service portal.Read moreBlog
UX copy: the power of copywriting on user experience
Copywriting. Most people know it as a marketing term. You write informative or seductive texts to encourage readers to take a certain action. Often you want to inform or sell a product or service. A nice slogan for your brand, an elegant text on a brochure, or the proud history of a soup brand on its packaging.Read moreBlog
5 Insights that only keyword research can reveal
It’s best to describe every product you sell or service you offer as accurately as possible on your website so that your target group knows exactly what you can do for them. Carrying out keyword research ensures that the pages on your website are relevant. 5 key insights emerge from keyword research that demonstrate the added value of this research for your organisation.Read moreBlog
Everything you need to know about Consent Management Platforms (CMP)
Organisations often store user data on their websites and apps, usually in the form of cookies. But every organisation has to be transparent about how they handle this data, and let users know if their data is shared with external parties. A Consent Management Platform (CMP) can help with this. We'll tell you all about it in this blog.Read moreBlog
Digital transformation: 5 statements that point to potential problems
Digital transformation touches every aspect of a business: people, processes, infrastructure, and customer relationships. Most problems that arise during a transformation process often have their origins in one or more of these aspects. How can you be alert to this?Read moreBlog
Discover TikTok’s innovative advertising opportunities
iO's social advertising team visited TikTok HQ for the first Benelux agency workshop. TikTok is Gen-Z's search engine, and an exciting platform that’s constantly developing new features. We’ll be highlighting the most interesting insights and opportunities we learned from TikTok in this article.Read moreBlog
'Get a taste of AI' #1: Innovating with Large Language Models (LLM) as taste-maker
Anyone who has tried ChatGPT knows that we are at the dawn of a new era. A lot of businesses want to respond to these developments, but often still regard generative AI as a black box. The complexity and lack of transparency can lead to timidity and restraint, while AI as a technology offers a lot of unique opportunities and possibilities. Do you want your business to get ahead of the curve? Then you have to give AI a try: experiment, learn and apply. Experimentation is the only way to learn how and when AI can deliver value to your business operations.Read moreBlog
'Get a taste of AI' #2: Generative AI in practice - How to create business value from day 1
When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?Read moreBlog
How do you guarantee that innovation is successful in your organisation?
Exploring new markets, creating new revenue models, developing new products and solutions: there is consensus in most companies about the need for innovation. But guaranteeing the success of your innovation interventions is not a straightforward process. In this article we share 5 tips that you can use to increase the chances of your innovation process being successful.Read moreBlog
Get the latest updates from iO through our WhatsApp Channel
Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.Read moreBlog
AI tools that add real value to your business processes
Technology is in a constant state of change. The great evolution of recent years has been AI. Today, it's a powerful tool that can radically change the way we solve problems and create value. But how should we really look at AI? And how can we make sure it becomes more than just an empty gimmick?Read moreBlog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Read moreBlog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Read moreBlog
E-inclusion: how to leave no one behind digitally
There is a digital divide between the personas we use in marketing and the population. In Belgium, this gap is large: almost 50% of the population are considered to be digitally vulnerable. How do you deal with this as an organisation? And how do you ensure that your products and services do not exclude anyone digitally? This blog contains nine practical tips to help you on your way to digital inclusion.Read moreBlog
4 tips to develop a successful measurement plan
More and more organisations want to measure the return on investment of digital platforms accurately. But how do you develop a successful measurement plan?Read moreBlog
The future of AI: which 5 trends make their mark on 2024?
We are standing at the beginning of a new economic era with AI and automation as driving forces. Customer interaction is radically being transformed, and the rise of generative AI heralds one of the biggest revolutions ever. As far as AI is concerned, the near future is still a bit unpredictable, but one thing is certain: companies that really want to make a difference should resolutely opt for a digital strategy built upon resilience, productivity and efficiency. Let’s delve into the five most remarkable AI trends for 2024.Read moreBlog
‘Get a taste of AI’ #3: How vectors add flavour and value
Every new era requires new fuel, and the AI era is no exception. Simply collecting raw data is not enough to effectively utilise generative AI – you also need to process and interpret the data. The vector database bridges the gap between data and AI, enabling valuable output and optimal customer experiences. In this article in our ‘Get a taste of AI’ series, you will learn how vectors work and gain the tools to apply them in your daily practice. The term “vector” may not be familiar to the general public, but its impact certainly is. Vectors provide more accurate results and recommendations in search engines and recommendation engines, improving the user experience. They add context and relevance, making the difference between a positive and a negative experience. But how does this work exactly? And how can your organisation leverage vectors for AI?Read moreBlog
Work smarter, not harder: your guide to masterful productivity with AI
Are you tired of all the grand promises surrounding AI? Do trends come and go without leaving a lasting impact? Are you yearning for a down-to-earth answer to the question, "What can I truly gain from AI in my daily work?" Our Art Director and AI pioneer, Gijs guides you in this blog interview. Why can he only guide you? Because there's no one-size-fits-all approach. AI is tailor-made, but it can significantly simplify and enhance your work. Within minutes, promises Gijs, you can achieve powerful mass production. His practical tips might just transform your daily workflow or, at the very least, encourage you to rethink it. Discover how in this interview.Read moreBlog
Why WordPress is the perfect CMS for marketers
At iO, we partner with some major players and market leaders in marketing and technology. One of these partners is WordPress, world's largest Content Management System (CMS). There are several reasons why WordPress tops the list of CMS platforms. For one, the platform has a lot to offer for all its target audiences. In this blog, we list its main advantages for marketers.Read moreBlog
How to create an AI copywriting assistant with custom GPT
Is AI the big monster some make it out to be? The one waiting in line to take over our job of content marketeer? One thing’s for sure: artificial intelligence is no hype. It’s here to stay, and it’s up to us to deal with it. At iO, we’re always looking at new ways to create value. AI turns out not to be a solution, but rather a means to an end. In this blog post, we explain how we use an AI copy assistant to write large volumes of copy in a cost-effective way.Read moreBlog
Drupal Starshot announced: 5 things you need to know
Earlier this month, Drupal founder Dries Buytaert took the stage during the annual DrupalCon North America in Portland (Oregon, USA). He delivered what some call the biggest Drupal news in a long time: the official announcement of Drupal Starshot. Being the largest Drupal partner in the Benelux, we at iO would like to shed some light on this upcoming launch.Read moreBlog
Drupal sets new standards with Starshot
iO and Drupal go way back. We have been using the CMS since our early days, so it is fair to say it holds few secrets for our developers. In recent years, the CMS market has evolved enormously, with new systems springing up like mushrooms. And even though many did not survive, there are still a lot of new CMS systems standing strong today. An unusual situation for Drupal, but with the announcement of Drupal Starshot, the answer is now finally here.Read moreBlog
Why a seamless partner experience is crucial for your organisation
The fact that a flawless digital experience is crucial to consumers, is not new — every day we experience this ourselves when using apps or ordering things online. Less known, but just as crucial, is the partner experience (PX). Especially for financial institutions (such as banks, insurers or payment companies) a seamless PX is invaluable. Friso Geerlings, Technology Director at iO, explains why this is the case and how you can safeguard your PX.Read moreBlog
Conversational search: what is it and why do you want it?
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.Read moreBlog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Read moreBlog
Drupal 11: innovative features for better UX, performance and development
Drupal recently launched the latest version of its unsurpassed CMS: Drupal 11. As a Certified Drupal Partner, our 130-strong Drupal team is eager to get started helping companies find their way around. After all, Drupal 11 offers a lot of new features that improve the user experience, increase performance and streamline development processes.Read moreBlog
What is search intent? And why is it important for SEO?
When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers.Read moreBlog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Read moreBlog
How AI is enhancing creative processes
Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.Read moreBlog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Read moreDossier
Dossier: Get a taste of AI – Discover the endless possibilities of AI
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24 insights for 2024
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Dossier: Maximize your marketing efforts with HubSpot
Read moreDossier
Dossier: Drupal. Why big brands rely on Drupal CMS.
Read moreDossier
Dossier: Composable, the key to flexible business architecture
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Dossier: Self service portals
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Dossier: E-inclusion & accessibility
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Dossier: The Opportunity Report
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Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Read moreVideo
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Read moreVideo
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Read moreVideo
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Read moreCase
How to create a digital showcase for tomatoes?
iO developed a new brand experience website for Looye Kwekers with attractive content and a comprehensive content strategy.Look at this client storyCase
How do you create a strong brand that attracts job applicants?
We helped Carglass, Belgium biggest car windscreens specialist, develop an employer brand for job applicants and employees. Read more about this case.Look at this client storyCase
How do you spread the sustainable message of a European market leader?
Read more about our collaboration with Havep, the European leader in sustainably produced and environmentally responsible workwear.Look at this client storyCase
How do you make a new law firm brand shine with speed, knowledge, and dedication?
Read more about how we rebranded law firm Argo and discover the various mix of digital solutions we used to do so.Look at this client storyCase
How do you promote the local furniture industry with a creative spin?
In the middle of the 2020 covid crisis, Fedustria and iO collaborated on a successful campaign, with a talking home taking the lead.Look at this client storyCase
How do you bring learning to life for preschool and primary school children?
We developed a new online platform that functions as a website, webshop and sales tool for Uitgeverij Zwijsen, a leading publisher in education. Read more.Look at this client storyCase
How can a revamped online store drive a 67% increase in orders?
Atos Medical Netherlands registers 67% more orders and 105% more unique visitors thanks to renewed and optimised B2C webshop with tailor-made functionalities.Look at this client storyCase
How to ease the workload of your customer service using a chatbot?
Find out how iO supported MediaMarkt’s customer service and brought it to life with four different chatbots in 2022.Look at this client storyCase
How do you unify a fragmented digital landscape into one ecosystem?
Find out how we transformed a fragmented digital architecture into an all-in-one digital ecosystem for Losberger De Boer.Look at this client storyCase
How do you transform your distribution company into a digital one-stop-shop?
Automotive old-fashioned? Not at iO! Read in our case how we set up a new webshop for Pacauto, distributor of automotive supplies.Look at this client storyCase
How can you give all Belgian citizens online travel advice?
Need a travel pass? Is wild camping allowed? The Belgian Federal Government had all this traveller info scattered across various websites. iO made it easy to find, on a single platform.Look at this client storyCase
How do you start the conversation about inheritance and legacy?
Adopting a thoughtful strategy, our experts created relevant content about inheritance in the 'Erfgenamen' campaign.Look at this client storyCase
How do you disrupt the traditional golf world with an AI golf rules exam??
NGF and iO change the rules: from antiquated exam to groundbreaking experience with AI. Discover their story.Look at this client storyCase
How can you teach children about the dangers of social media?
The tool will help children learn about the impact of high screen time on their mental and physical health.Look at this client storyCase
How to optimise and increase the conversion rate in specific target audience groups?
Maximizing ROI: iO's Approach to Boosting Conversion Rate in Beobank's Campaigns. Read the full story here.Look at this client storyCase
How to manage a range of websites while meeting client expectations?
Enhancing Digital Content Management for D'Ieteren Automotive's Websites? Read the full story here;Look at this client storyCase
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client storyCase
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client storyCase
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client storyPage
WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Read morePage
WWVD: Download the presentations of Thursday 30 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Read morePage
Give the Webwinkel Vakdagen (WWVD) a successful follow-up, together with iO!
As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?Read more
Would you like to know more about the case?
Contact Erik Bakermans and discuss your digital challenge to discover your opportunities.